The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.
The event focuses on how cutting-edge Martech innovations—such as AI, automation, and data integration—can be effectively aligned with business objectives to drive growth, enhance customer retention, and optimize digital experiences that reflect best and innovative practices in omnichannel.
Attendees will explore the latest trends and practical strategies for leveraging technology platforms to not only meet but exceed business goals. The event will delve into how experience-driven leadership, supported by data, can create scalable solutions for customer success in both e-commerce and subscription-based models.
Key highlights of the event include:
- Panel Discussion: Industry leaders will share insights on how to align innovative Martech solutions with core business objectives, ensuring that technology investments contribute directly to growth, operational efficiency, and customer success.
- Peer-to-Peer Breakout Session: Attendees will participate in small, interactive group discussions (10-15 people) designed to foster meaningful exchanges about professional experiences and challenges in implementing technology solutions aligned with business goals.
- Expert-Led Sessions: Sessions will cover practical applications of data-supported, experience-led strategies, with a focus on how the latest technology platforms can be tailored to drive business growth and customer engagement.
The Martech Masterminds event offers a unique opportunity for networking, learning from thought leaders, and engaging with peers to stay ahead in the fast-evolving Martech landscape.
From Nikola Krunic – Head of BLC Martech Section
Martech is essential for brands today because it allows us to truly understand and leverage data to make smarter, faster decisions. By integrating different platforms, we can create a seamless experience for customers across all channels, driving both engagement and loyalty. Automation through martech not only boosts efficiency but also allows teams to focus on more strategic, value-driven tasks. Ultimately, martech gives brands the agility to adapt in real time, ensuring they stay ahead of the competition and meet evolving consumer expectations.
Location
Saxo Bank
Philip Heymans Alle 15, 2900 Hellerup
Denmark
Full Catering (Dinner & Drinks)
Head of BLC Martech Section
Brand Leadership Community“The days of non technical marketers are long gone.”
Featured Speakers
More speakers coming soon!