Stay up to date with Announcements from the Brand Analytics Festival and news from Brand Leadership Community.
SAVE THE DATES 2-6 JUNE 2027
Festival Overview
The Brand Analytics Festival (Nordics) was created to connect the dots between brand strategy, data practice, and community. By linking Web Analytics Wednesday, MeasureCamp Copenhagen, and BLC’s curated leadership events, the festival offered a cohesive experience for professionals across marketing, analytics, product, and brand. Built in collaboration with trusted festival partners, the vision is to foster meaningful exchanges, elevate practical insights, and create lasting relationships that strengthen both individuals and the organisations they shape.
The 2027 Festival Experience
In 2026, the Brand Analytics Festival (Nordics) returns with another five day journey through the evolving intersections of brand, marketing, product, and analytics. It all begins on Wednesday 3 June with Web Analytics Wednesday, the long running community event that sets the tone for the days ahead. From there, the festival unfolds with evening gatherings by the canal at Kulturhuset Islands Brygge, filled with conversation, peer exchange, and inspiration. MeasureCamp Copenhagen anchors the Saturday programme, welcoming the broader analytics community, and the festival closes, as always, with the relaxed and much loved “Fabrunzio” Sunday brunch.
More events, collaborations, and new formats will be announced soon.
The Festival Crew
The Brand Analytics Festival crew is a vibrant team of volunteers who bring energy, professionalism, and heart to every part of the experience. From 11–15 June, they supported sessions, welcomed guests, solved problems on the fly, and kept everything running smoothly. Their mix of industry curiosity, collaborative spirit, and hands-on attitude helped shape the atmosphere of the festival, making it a standout gathering for brand, analytics, and marketing professionals.
Explore the Events
Between June 3-7, 2026
3 June
Wednesday
Web Analytics Wednesday Copenhagen
Since 2008, Web Analytics Wednesday Copenhagen has brought together analysts, marketers, and data professionals for practical talks, peer exchange, and meaningful networking around digital analytics, measurement, and emerging technologies.
4 June
Thursday
Brand Analytics Masterminds
15:30 – 21:00
Brand Analytics Masterminds is a curated gathering for senior professionals across brand, marketing, analytics, and technology. Part of the Brand Analytics Festival, it explores how data, insight, and customer understanding can strengthen brand strategy, customer experience, and business performance.
5 June
Friday
Amplitude Wizard Bar
9:00 – 12:00
The Amplitude Wizard Bar, hosted by Amplitude, Gold Sponsor of MeasureCamp Copenhagen, is a Friday morning session at SOHO in Copenhagen’s Meatpacking District designed for analysts, marketers and growth teams who want practical insight into the future of analytics.
Featuring Krista Seiden on how AI is changing analytics and the role of the analyst, a fireside chat with Peter O’Neill on migrating and embedding Amplitude at global scale, and a hands-on session with Glenn Vanderlinden of Human37, the Wizard Bar combines expert perspectives, practical demos and bookable 1:1 sessions with Amplitude practitioners. Places are limited, making this a valuable opportunity for Brand Analytics Festival attendees to get closer to the tools, people and ideas shaping modern analytics.
5 June
Friday
Brand Analytics Jam Session
15:00 – 20:00
Brand Analytics Jam Session is a lively, community-led event format within the Brand Analytics Festival, designed for hands-on learning, peer exchange, and social energy. It blends panel discussions, breakout conversations, practitioner insight, and informal networking, creating a warm-up space for the analytics community ahead of MeasureCamp.
5 June
Friday
Hidden – Brand Analytics Festival / MeasureCamp CPH
Combined Drinks
20:00 – 22:00
6 June
Saturday
Measurecamp Copenhagen (FULL/Waitlisted)
9:00 – 17:00
MeasureCamp Copenhagen is a community-driven unconference for digital analytics professionals, bringing together practitioners from across Denmark and beyond to share ideas, spark discussion, and learn from one another. Built around attendee-led sessions, it offers a collaborative, informal, and highly engaging experience for the analytics community.
7 June
Sunday
The Fabrunchio
10:00 – 12:00
A long goodbye over brunch spent with locals and visitors leaving Copenhagen after the Festival and Measurecamp Copenhagen.
Location to be advised!
