Event Partner
An Analytics Mastermind Jam Session
The Brand Analytics Forum explores how data and analytics can help understand the complexity around the measurements of brands and the business of brands from products to people and marketing to supply chain, growth and ultimately the bottom line.
We call this version “the Analytics Masterminds Jam Sessions”,
Partly because it is an informal evening limited to a select group of guests and partly because all guests will be personally invited due to their understanding of the complexity, challenges and potential of data within digital business and brands.
Program
16.30 – 17.00 Arrival & drinks
17.00 – 17.12: Welcome to the Jungle, with Jomar Reyes (AU), Brand Leadership Community
17.15 – 17.27 Opening: Unsucking your data (DK), Steen Rasmussen, IIH Nordic
17.35 – 17.47: CX goals in a public service world a data journey, Jakob Faarvang (DK), DR
17.55 – 18.07 The Sharp end of the Stick, Brian Williams (US) , LEGO
18.10 – 19.00: Food & fun
19.00 – 19.12: Clear as Glass, Daniel Svärd (SE), Velux
19.20 – 19:56: Keynote Product as Usual?, Adam Greco (US), Amplitude
20.00 – 20.12: Closing, with Jonas Damsgaard Nielsen (DK), Accrease
20.12 – Mingling, data and fun
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Details
IIH Nordic Office
1st Floor Artillerivej 86,
2300 Copenhagen
Denmark
Date/Time
27 October
16:30 – 21:00
Featured Keynote: Adam Greco (US)
Adam is widely known for his services and products that have enabled digital analytics clients to get the most out of their digital analytics solutions.
He has have written over 200 blog posts related to Adobe Analytics and authored the definitive book on Adobe Analytics. I help companies push the limits of what can be done with digital analytics and provide their digital analysts with the best data possible. In 2020, I founded the Search Discovery Education Community (SDEC) to provide free digital analytics education to the masses.
Other areas of experience include online marketing website design, voice of customer and CRM integration with digital analytics.
Speaker Lineup
Features a lineup of power talks from representatives of leading global brands such as DR (Danish Radio), Lego and Velux. These speakers are highly experienced experts in data driven insights and marketing technology infrastructure.
Bryan Williams
Director Lego Agency
Daniel Svärd – Velux
Director of Data, Analytics and CX Performance
Jakob Faarvang (DK)
Head Of Product Management at DR – Danmarks Radio
Jonas Damgaard Nielsen
Director of Data, Analytics and CX Performance
Steen Rasmussen
Director of Analysis, Data & Learning, Senior Partner, Board member, International Keynote & Data Evanglist
