Brand Experience


The community for the professionals behind the leading brands of today and tomorrow.

Brand Leadership Community Ecommerce Section

Brand experience refers to the sum total of all the interactions that a customer has with a brand, including the products or services it offers, as well as its marketing, messaging, and customer service. It encompasses both physical and emotional aspects, including visual design, messaging, and the feelings that customers associate with the brand.

A strong brand experience creates a positive emotional connection with the customer, leading to increased loyalty, repeat business, and strengthens a brands equity. This can be achieved through consistent branding, customer-centric design, and a focus on building meaningful relationships with customers through all touchpoints.

Advisory Group

The Brand Experience Advisory Council is a team of industry leading practitioners with all areas of how brands interact with their audiences.

Heidi Ahlefeldt-Laurvig
Head of Brand Experince Section
Feb 2023 – Present