Advisory Group
The Brand Experience Advisory Council is a team of industry leading practitioners with all areas of how brands interact with their audiences.
Heidi Ahlefeldt-Laurvig
Head of Brand Experience Section
Feb 2023 – Present
Save the date:
4 December 2025
Copenhagen
Denmark
Brand Storytelling in the Digital Age
The second Brand Experience Jam Session
Event Description
Storytelling has become a critical capability for modern brands, not just to capture attention, but to build trust, relevance, and emotional connection at scale. “Brand Storytelling in the Digital Age” explores how today’s most impactful brands craft and deliver stories that adapt to different platforms, audiences, and moments without losing coherence or authenticity.
This Brand Experience Masterminds session brings together senior professionals from brand, content, and marketing teams, and features some of the best brand case stories from across the Nordics. We’ll unpack how modern storytelling systems are built, and how data, content, design, and technology come together to create experiences that are both emotionally resonant and operationally scalable.
Through expert talks, peer-to-peer roundtables, and behind-the-scenes case studies, we’ll uncover what it really takes to:
- Build modular content systems that empower cross-channel storytelling
- Align data and narrative to personalize without losing brand soul
- Deliver seamless brand experiences at global scale — with local nuance
- Balance human creativity with smart automation and GenAI support
- Connect teams, tools, and touchpoints to tell one cohesive brand story
Who Should Attend
This session is ideal for leaders working across:
- Brand Strategy & Marketing
- Content & Experience Design
- Digital Transformation & Martech
- Customer Experience (CX), Communications, and Product
- Creative & Innovation Leadership
Why Partner with This Event
This Masterminds session aligns with partners focused on:
- Elevating the role of content infrastructure and design systems
- Enabling omnichannel consistency and personalization
- Supporting enterprise brands with tools that scale storytelling
- Showcasing how technology empowers creative and marketing teams
- Promoting the shift from static CMS to dynamic experience platforms
Event Review: Brand Experience Jam Session – Copenhagen, 5 December 2024
The inaugural Brand Experience Jam Session, held at TwentyThree HQ in the heart of Copenhagen, brought together a full house of 40 brand leaders, creatives, strategists, and marketing professionals for an evening exploring the intersection of data, storytelling, and seamless customer experience. With the theme “Data-Driven Storytelling for a Seamless Brand Experience,” the session combined powerful keynotes, interactive breakouts, and meaningful dialogue that cut across departments, disciplines, and technologies.
EVENT PARTNERS
Program Highlights
After a welcome by Jomar Reyes, the agenda unfolded with a dynamic mix of power talks, expert panels, and breakout discussions. The opening session — “Running Out of Data” with Austin Wenzel and Iain Murphy from Lytics — challenged conventional assumptions and urged participants to reframe data as fuel for creativity rather than a barrier to it.
Heidi Ahlefeldt-Laurvig followed with “Data as the Storyteller’s Muse,” offering a strategic lens on how metrics and meaning can co-exist. Mia Jensen brought an energetic case for community-driven marketing, where data enhances — rather than replaces — human connection.
Two standout panels — “Brand Experience Redefined” and “The Future of Brand Loyalty” — featured voices like Rasmus Houlind, Jonas Nygaard (Subscrybe) and others, unpacking the tools, challenges, and mindset shifts needed for modern brand building in a fragmented landscape.
Interactive Format
Beyond talks and panels, a peer-to-peer breakout session led by Thomas Wilson invited attendees to roll up their sleeves and exchange ideas on content architecture, modular storytelling, and the challenge of aligning data and experience teams. This hands-on format gave participants the chance to step out of “audience mode” and into real peer collaboration.
Emerging Themes
Several key themes emerged throughout the evening:
- Data is no longer just a measurement tool — it’s a creative enabler.
- Personalisation demands collaboration between content, tech, and brand teams.
- Trust, community, and storytelling are core to modern brand loyalty.
- The future of brand experience is modular, measurable, and human-centric.
Atmosphere & Community
Held at the sleek and welcoming TwentyThree offices overlooking Copenhagen’s lakes, the atmosphere was equal parts professional and personal — with drinks, dinner, and great conversation throughout. The 40-person capacity created an intimate, high-engagement environment that encouraged genuine connections across roles and industries.
A Format That Resonates
The success of this first Brand Experience Jam Session confirms the growing demand for peer-to-peer events that combine insight, inspiration, and action. With many attendees requesting follow-ups and deeper community interaction, this format is set to grow as a flagship in the BLC event calendar.
As one participant shared:
“This wasn’t another marketing event. It was a room full of people who care deeply about building better brand experiences — and who were actually talking to each other.”
