The Overview

In this edition, we dive into The Art and Science of Brand Storytelling, exploring how today’s most impactful brand narratives are crafted at the crossroads of creativity and data. We’ll highlight the crucial role of personalization in modern storytelling, showing how brands can tailor their narratives to resonate deeply with individuals across channels and platforms. It’s all about blending human insight and technological sophistication to craft stories that not only captivate but also connect on a personal level.

The Experience

Through a mix of short power talks, thought-provoking panels, and peer-to-peer discussions, we’ll unpack how to balance the art of storytelling with the science of data, creating a space for open dialogue and new ideas.

The Objective

This session is for brand, marketing, and creative professionals who see storytelling as both an art and a science. You’ll walk away with fresh perspectives, new connections, and practical ways to elevate your brand’s storytelling in a personalized, data-informed world.

Audience Invitation

This event extends a special invitation to the members of the BLC Advisory Council. For other interested professionals, tickets will be available for purchase, ensuring a rich mix of voices and experiences in the room.

Full program to come…

SAVE THE DATE

Copenhagen Denmark

Date/Time

4 December 2025

16:00 – 20:30

Price

1,450 dkk

Event Partners

Venue Partner

[HIDDEN]
Program

16:00 Arrival, connecting and drinks
16.20 Welcome – Jomar Reyes – Twentythree
16.50 Running out of Data – Austin Wenzel/Iain Murphy Lytics
17:05 Data as the Storyteller’s Muse: Turning Metrics into Memorable Narratives – Heidi Ahlefeldt-Laurvig
17:20 Community-Driven Marketing: Authenticity Meets Data-Driven Precision – Mia Jensen
17:35 Panel: Brand Experience Redefined
18:00 Peer to peer breakout session – Facilitated by Thomas Wilson
18:30 Dinner
19:00 UK Advertising Scene – Creativity & Technology at speed – Jamie Demetriadi
19:15 State of Video 2024 and beyond – Theis Johan Nielsen
19:30 Content Layer and what it means for the Personalized CX – Ramus Houlind
19:45 Panel Session: The future of Brand Loyalty
– Rasmus Houlind
– Jonas Nygaard – Subscrybe
20:00 Closing Remarks – Heidi & Jomar
20:10 Final Drinks goodbyes – connections
20:30 Thanks for coming

Featured Powertalk Speakers

Heidi Ahlefeldt-Laurvig

Heidi Ahlefeldt-Laurvig

Heidi Ahlefeldt-Laurvig

Head of Brand Experience Section BLC

Chief Operating Officer (COO) and Chief Marketing Officer (CMO), CS Medica

Heidi Ahlefeldt-Laurvig is a dynamic executive with over 15 years of experience driving brand growth through digital transformation in marketing and eCommerce. Currently COO and CMO at CS Medica, Heidi is known for her customer-centric approach, shifting strategies away from feature-focused messaging to prioritise audience engagement and relevance. Her extensive background includes senior roles at P&G, L’Oreal, Cloetta, and Coop, as well as an award-winning track record—having been named on Denmark’s ‘M List’ of top marketers and a finalist at the 2020 Danish Chamber of Commerce Awards.

Heidi excels in transforming businesses across D2C, B2B, and subscription models, with deep expertise in P&L management, operational scaling, and strategic pivots. An active board member and academic contributor, Heidi brings both industry experience and innovative thinking to every initiative, making her a sought-after speaker on customer-led digital transformation and brand resilience.

As a board member and panel judge with ehandelsprisen and Clever content awards, Heidi continues to be exposed to the inside workings of dynamic brands.

Rasmus Houlind

Keynote Speaker and Author – Omnichannel Institute

Rasmus has built a solid career navigating the ever-evolving landscape of marketing automation, omnichannel marketing, e-commerce, content management, and personalisation. His deep understanding of these areas has made him a sought-after consultant and thought leader, helping businesses of all sizes unlock their potential and achieve sustainable growth.

In addition to his practical experience, Rasmus is published author, contributing valuable knowledge to the field through his marketing books, including “‘Hello $FirstName’ – Profiting from Personalization” (2023). He is also a sought after speaker and lecturer with his comprehensive and actionable strategies.

Jomar Reyes – Conference Producer

Brand Leadership Community – Founder & CEO

Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.

He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2022 Jomar started working full time in the Brand Leadership Community.