About Martech

Marketing Technology, often abbreviated as MarTech, refers to the tools and platforms that marketers use to plan, execute, and measure marketing campaigns and activities. It encompasses a wide range of software and technology-based solutions designed to streamline marketing processes, improve efficiency, and enhance the effectiveness of marketing strategies.

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Martech Section

Marketing technology has revolutionized brand marketing by enabling precise targeting, personalized experiences, efficient campaign management, data-driven decision-making, and improved ROI, resulting in enhanced customer engagement, brand visibility, and competitive advantage.

This section is for those looking to empower efficient and data-driven marketing campaigns, enhances customer engagement and personalization, Martech enables better measurement and optimization, and ultimately drives business growth and competitiveness in the digital age.

Advisory Group

The Martech advisory group is a team of industry leading practitioners with Marketing Technology.

Nikola Krunic

Nikola Krunic

Head of BLC Martech Section - Since Feb 23

Martech News

From the Brand Leadership Community

Updates on the activities, articles and media from our Martech community

20250521 MMM-CPH Martech Masterminds Annika Hallsten

Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack

In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]

Martech Jam Session CPH 13 March 2025 V1.1 Opengraph

Martech Jam Session Copenhagen – 13 March 2025

Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology […]

BLC Article - Building Communities that Matter

Building Communities that Matter: Juan Mendoza’s Journey with The Martech Weekly

When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey […]

Martech and Data Panel session at Measurecamp Malmo 2025

The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools

At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many […]

BLCArticle Peter Boris Kreilgaard - Lessons from Coop

Transforming Culture, Commerce, and Strategy Through Data: Lessons from coop.dk’s Coop’s Digital Evolution

The article was from Peter Boris Kreilgaard’s keynote talk at the Martech Masterminds event, hosted at Saxo Bank. Peter Boris Krielgaard’s journey at coop.dk exemplifies how data-driven decision-making, combined with […]