About Martech

Marketing Technology, often abbreviated as MarTech, refers to the tools and platforms that marketers use to plan, execute, and measure marketing campaigns and activities. It encompasses a wide range of software and technology-based solutions designed to streamline marketing processes, improve efficiency, and enhance the effectiveness of marketing strategies.

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Martech Section

Marketing technology has revolutionized brand marketing by enabling precise targeting, personalized experiences, efficient campaign management, data-driven decision-making, and improved ROI, resulting in enhanced customer engagement, brand visibility, and competitive advantage.

This section is for those looking to empower efficient and data-driven marketing campaigns, enhances customer engagement and personalization, Martech enables better measurement and optimization, and ultimately drives business growth and competitiveness in the digital age.

Advisory Group

The Martech advisory group is a team of industry leading practitioners with Marketing Technology.

Nikola Krunic

Nikola Krunic

Head of BLC Martech Section - Since Feb 23

Martech News

From the Brand Leadership Community

Updates on the activities, articles and media from our Martech community

Trailer Episode: Unveiling ‘The Problem With…’ Podcast

Trailer Episode: Unveiling ‘The Problem With…’ Podcast About this Podcast Series “The Problem With…” transcends the conventional podcast—it’s a community-driven exploration of challenges and solutions in the ever-evolving landscape of […]

Martech Jam Session Copenhagen 001

Martech Jam Session CPH #1 On 30 August 2023, our first Martech Jam Session in Copenhagen brought together some of Copenhagen’s leading minds in Marketing Technology. From leading global brands, […]