The community for the professionals behind the leading brands of today and tomorrow.

Brand Leadership Community Brand Analytics Section

Be a part of the movement of ambitious marketers, product managers, analysts and strategists who want to make a difference to their brand and their career.

The Brand Analytics Section features:

  • Forum: Events that feature industry leading specialists and experts in Data, Analytics for Brands and Products.
  • Articles and videos from events as well as interviews with thought leaders who are practitioners with Brand Analytics.
  • Brand Analytics Group: A network of like minded professionals in Brand Analytics.

Advisory Group

The brand analytics advisory group is a team of industry leading practitioners who are data driven marketers.

Steen Rasmussen
Head of Brand Analytics Section
Feb 2020 – Present


Analytics Mastermind Jam Session

Following the success of the first Jam Session in November 2022, the next event has been scheduled for 26 January 2023, hosted at the SaxoBank headquarters in Copenhagen.

Featured ‘masterminds’ are from iconic Nordic brands Saxo Bank, IKEA and Danfoss.


Saxo Bank Headquarters
Philip Heymans Alle 15
2900 Hellerup

See full program


26 January 2023
16:30 – 21:00

Get tickets

Web Analytics Wednesday Copenhagen

Date: 26 April 2023

Web Analytics Wednesday Copenhagen (WAWCPH) has been run every year since 2008. It is now run twice yearly on the last Wednesdays of April and September. Together with IIH Nordic, the Brand Leadership Community produces WAWCPH, delivery international speakers from leading global brands.

Google Analytics 4 Masterclass

Date: 26-27 April 2023

Google Analytics 4 is not only a major version change, but the current version will be discontinued in 2023. This means that there will be major changes in the properties, reporting and transition is require from the current version to GA4.

This course is for the stakeholders of GA4 in organisations that use online data to track performance and customer behaviour.

Limited ‘Super’ Early bird tickets will be available for purchase on 31 October.

Featured Video

The Problem with Data Layers

Rewind & Play

Milan Balazs gave his debut talk at Web Analytics Wednesday in September 2023 which was entitled, The Problem with Data Layers.

Milan is a Cloud Architect at IIH Nordic and has a background as a Data Engineer and has studied Robotics.

Running Time: 16:07