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The community for the professionals behind the leading brands of today and tomorrow.

Brand Leadership Community Brand Analytics Section

Be a part of the movement of ambitious marketers, product managers, analysts and strategists who want to make a difference to their brand and their career.

The Brand Analytics Section features:

  • Forum: Events that feature industry leading specialists and experts in Data, Analytics for Brands and Products.
  • Articles and videos from events as well as interviews with thought leaders who are practitioners with Brand Analytics.
  • Brand Analytics Group: A network of like minded professionals in Brand Analytics.

Advisory Group

The brand analytics advisory group is a team of industry leading practitioners who are data driven marketers.

Steen Rasmussen
Head of Brand Analytics Section
Feb 2020 – Present

Brand Analytics Insights

From the Brand Leadership Community

Updates on the activities, articles and media from our Brand Analytics community

Analytics.dev 17 March 2027

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Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.

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Brand Analytics Masterminds 4 June 2026

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Event Overview A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.

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Why understanding your business model matters more than any metric

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This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.

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Analytics.dev 29 April 2026

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Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.

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WAW Web Analytics Copenhagen CPH Panel Session

Scaling Smarter: 5 Lessons Learned from our expert Panel

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At Web Analytics Wednesday in Copenhagen, I had the chance to moderate a panel with three strong voices in the field: Astrid Illum, Product Leader at TV2 Denmark, Martin Madsen, Global Analytics & Measurement Officer at UNHCR, and Rasmus Harsaae, Business Analyst at Pandora. Together, we explored what it really means to make it work, […]

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BLC Article Fredric Lundgren - Modelling the Unknown Opengraph

Modelling the Unknown: A Practical Guide to Synthetic Data in Modern Analytics

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“Is it real, or is it made up?” This was the question posed by Fredric Lundgren at the June 11, 2025 Web Analytics Wednesday in Copenhagen, where he led an audience of analytics professionals through the nuanced world of synthetic data. As the Data & Machine Learning Team Lead at INGKA, Lundgren is no stranger […]

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Upcoming

Events

  • Brand Analytics Festival between June 11-15, 2025 in Copenhagen

Web Analytics Wednesday Copenhagen

Date: June 11 2025

Web Analytics Wednesday Copenhagen (WAWCPH) has been run every year since 2008. It is now run twice yearly on the last Wednesdays of April and September. Together with IIH Nordic, the Brand Leadership Community produces WAWCPH, delivery international speakers from leading global brands.

Read more Get your free ticket

Brand Analytics Masterminds

Date: June 12 2025

Join senior professionals for an evening of brand analytics and strategy! Engage in structured roundtable discussions, hear from our expert panel on brand data strategy, and network over dinner with industry voices including Robert Børlum-Bach (JP/Politiken), Juliana Sawma Hauswirth (IIH Nordic), Adrian Kaule (Nemlig.com), and Steen Rasmussen (IIH Nordic).

Read more Get your ticket

Brand Analytics Jam Session

Date: June 12 2025

Let’s jam! Join fellow analytics professionals for an afternoon of hands-on learning, deep discussions, and social energy. We’ll tackle real challenges in the analytics and brand ecosystem through lightning talks, panels, and break-out sessions. The evening continues with dinner and drinks – because that’s where some of the best insights are served!

Read more Get your ticket

Recent

Events

Brand Analytics Jam Session

Held on 16 January 2025, this high-energy, high-engagement event was held at IIH Nordic.

The highly interactive session featured panel sessions, peer-to-peer networking, and power talks, with the purpose to connect, share knowledge, and collaborate with industry experts and peers. Steen Rasmussen (IIH) & Nikola Krunic (Saxo Bank) opened the event, with power talk speakers Ian Murphy (Lytics), Theis Johan Nielsen (TwentyThree), Amplitude (Niklas Fogander), and Julia Sergeeva (Famly). Panel session topics included optimizing relations and delivering value.

See event here

A group of professionals attending a Brand Analytics Jam Session in Copenhagen. The room features round tables with attendees, a projector screen displaying the event title, and speakers seated at the front.

A panel discussion at the Brand Analytics Jam Session in  January 2025.

Web Analytics Wednesday

Web Analytics Wednesday Copenhagen (WAW CPH) has been run every year since 2008. It is now run twice yearly on the last Wednesdays of April and September. Together with IIH Nordic, the Brand Leadership Community produces this event with international speakers from leading global brands.

The latest WAW took place on September 25, 2024. We were joined by speakers Frederik Werner (MohrStade), Michael Aagaard (Top rated CRO keynote speaker), Michael Pirker (Jentis), Lytics (Iain Murphy), Danielle Duncan (Red Bull), Tommi Palasvirta (IIH Nordic), Mads-Emil Sykora Larsen (Bmetrics), Matthew Brandt (Well Gesundheit AG), and Nikola Krunic (Saxo Bank). Among them, topics ranged from AI, cognitive psychology, server-side tracking, CDP, and learnings from analytics consultants.

See latest event here

See all WAW events here

Jonas Velander (Extellio) gives his talk at Web Analytics Wednesday CPH on April 24 2024

Featured

Video

Rewind & Play

Milan Balazs gave his debut talk at Web Analytics Wednesday in September 2023 which was entitled, The Problem with Data Layers.

Milan is a Cloud Architect at IIH Nordic and has a background as a Data Engineer and has studied Robotics.

Running Time: 16:07