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  • ECOMMERCE SECTION

    Insights and Information from our leading eCommerce Practitioners

eCommerce Section

eCommerce has become an important business channel for all brands. The proliferation of the internet now ubiquitous an every mobile phone, has changed the way consumers make their purchases.

This section will look at the essentials of eCommerce, exploring what will be in store for the future of the newest retail and sales channel. From online store setup, data, logistics and cross border business, this section will explore some of the latest case studies that are leading the way with online business.

Advisory Group

The eCommerce advisory group is a team of industry leading practitioners with eCommerce.

Christina Elmark
Head of eCommerce Group
Aug 2020 – Present

eCommerce News

From the Brand Leadership Community

Updates on the activities, articles and media from our eCommerce community

Martech Jam Session Copenhagen 001

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On 30 August 2023, our first Martech Jam Session in Copenhagen brought together some of Copenhagen’s leading minds in Marketing Technology. From leading global brands, agencies and technology vendors this gathering was a forum for knowledge exchange in an evening with powertalks, unconference and peer to peer knowledge sharing.

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eCommerce Masterminds Copenhagen

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Use Data to Make a Difference Join us at the eCommerce Masterminds where we unlock the power of technology and data to drive success in the ever-changing digital landscape. As the industry faces new challenges and emerging technologies reshape the way we operate, it’s crucial to leverage data to make a difference in eCommerce..

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Watch Now: Marketing Technology Stack

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The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. 

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Webcast: Future of eCommerce – Amazon Essentials

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Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages of working with Amazon brings on many more challenges.

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Heidi Ahlefeld-Laurvig

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Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.

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Rethinking the Brand’s Competitive Advantage in the New Normal

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The COVID 19 pandemic of 2020 brought on a profound socio-economic impact to the entire world. Not only have businesses been forced to change in their approach but the term customer engagement is quickly evolving with customer expectations shifting, necessitating more intelligent customer interactions.

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