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  • ECOMMERCE SECTION

    Insights and Information from our leading eCommerce Practitioners

eCommerce Section

eCommerce has become an important business channel for all brands. The proliferation of the internet now ubiquitous an every mobile phone, has changed the way consumers make their purchases.

Section Objectives

This section will look at the essentials of eCommerce, exploring what will be in store for the future of the newest retail and sales channel. From online store setup, data, logistics and cross border business, this section will explore some of the latest case studies that are leading the way with online business.

Advisory Group

The eCommerce advisory group is a team of industry leading practitioners with eCommerce.

Christina Elmark
Head of eCommerce Group
Aug 2020 – Present

Recent Events

eCommerce Morning Meetup 001

Date: Aug 21, 2024

Join our eCommerce Morning Meetup for an inspirational informal start to your Wednesday! This event is designed to bring together eCommerce enthusiasts, industry leaders, and professionals for a morning filled with insightful discussions, collaborative peer-to-peer sessions, and networking opportunities with focus on community-building.

See the event page

eCommerce Masterminds 001

Date: Aug 29, 2024

The eCommerce Masterminds Conference on Aug 29 in Copenhagen explores the theme “Navigating Scalable Growth in Ecommerce”. Industry leaders, innovators, and experts converge to explore strategies for navigating scalable growth in the dynamic world of ecommerce.

See the event page

eCommerce News

From the Brand Leadership Community

Updates on the activities, articles and media from our eCommerce community

20240829 EMM-CPH eCommerce Masterminds

Orchestrating Media Strategies: Lessons from Leading E-commerce Minds

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If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above […]

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BLCArticle Opengraph From Software Seller to Strategic Advisor How Martech Vendors Can Stay Relevant

From Software Seller to Strategic Advisor: How Martech Vendors Can Stay Relevant

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At the 2025 Agency Leadership Forum, Channable’s Thomas Wilson gave a talk that had the room laughing—but also thinking. Behind the humor was a sharp take on a real issue […]

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Article The eCommerce CMO of Tomorror

The eCommerce CMO of Tomorrow

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No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.

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Channable-Pandora Article 20240829 EMM-CPH Heads INSIGHTS

Mastering E-Commerce Growth: Insights from Pandora’s MarTech Journey

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As e-commerce continues its rapid expansion, the importance of strategic growth cannot be overstated. At the recent eCommerce Masterminds event, hosted by the Brand Leadership Community, industry leaders came together […]

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Article 8 Expert Tips to Optimise Conversion

8 Expert Tips to Optimise Conversion in eCommerce

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At our panel at our first eCommerce Morning Meetup in Copenhagen, industry leaders gathered to share their insights on this critical topic of conversion optimisation.

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Agency Leadership Forum - Top Banner CPH 20240411 ALF-CPH

Agency Leadership Forum CPH @ April 11, 2024

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Agency Leadership Forum This new and exclusive gathering of agency minds focuses on sharing and refining the art of being an agency. Diving into industry best practices, fostering collaboration, and […]

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