eCommerce Section

eCommerce has become an important business channel for all brands. The proliferation of the internet now ubiquitous an every mobile phone, has changed the way consumers make their purchases.

This section will look at the essentials of eCommerce, exploring what will be in store for the future of the newest retail and sales channel. From online store setup, data, logistics and cross border business, this section will explore some of the latest case studies that are leading the way with online business.

Advisory Group

The eCommerce advisory group is a team of industry leading practitioners with eCommerce.

Christina Elmark
Head of eCommerce Group
Aug 2020 – Present

eCommerce News

From the Brand Leadership Community

Updates on the activities, articles and media from our eCommerce community

Agency Leadership Forum CPH

Agency Leadership Forum This new and exclusive gathering of agency minds focuses on sharing and refining the art of being an agency. Diving into industry best practices, fostering collaboration, and exploring the cutting-edge technology trends shaping the future.

The Future of Retail: Social Commerce is Here, and Here to Stay

Social commerce is the practice of buying and selling products directly through social media platforms. It combines the convenience of e-commerce with the engagement and influence of social media, allowing users to discover, shop, and make purchases seamlessly within their favorite social networks.

22 Feb: eCommerce Jam Session CPH

Unlocking eCommerce Join us at the eCommerce Jam Session where we unlock the power of technology and data to drive success in the ever-changing digital landscape. As the industry faces new challenges and emerging technologies reshape the way we operate, it’s crucial to build a customer data platform that makes a difference bottom line from […]

Navigating E-commerce Challenges: Insights from Christina Elmark

Christina Elmark, Head of the E-commerce section at the Brand Leadership Community, shared her thoughts on the challenges and opportunities in the current economic landscape.

Martech Jam Session Copenhagen 001

Martech Jam Session CPH #1 On 30 August 2023, our first Martech Jam Session in Copenhagen brought together some of Copenhagen’s leading minds in Marketing Technology. From leading global brands, agencies and technology vendors this gathering was a forum for knowledge exchange in an evening with powertalks, unconference and peer to peer knowledge sharing.

Watch Now: Marketing Technology Stack

The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year.