Creative Analytics Masterclass: Bridging Brand Storytelling & Data Science
Matz Lukmani Matz Lukmani based in London (UK) has worked with Google for the past +11 years on products like Google Analytics 360, Google Ads, Search Ads 360, Firebase Analytics. He currently leads Go-to-Market for YouTube Creatives Solutions focusing on brands based in Europe, Middle East and Africa Markets.
Masterclass: Data for Scalable Analytics & Marketing
In this masterclass, we move beyond the interface of GA4 or GTM and into the role of the Data Architect. You will learn how to design a professional-grade Tracking Concept that serves as a universal translator between your marketing goals and your raw data warehouse.
GA4 Campaign Tracking Masterclass – Steen Rasmussen
Overview Google Analytics 4 opens campaign tracking up to some brand new options and a new way of thinking, but it also increases the demands on the organization.
