Juliana Jackson & Valentin Radu on customer lifetime value at Superweek 2024

See Sofie Hermansen’s talk on the Future of Brand Story Telling.

About the brand leadership community

The community for the professionals behind the leading brands of today and tomorrow.

The Brand Leadership Community serves its members with meetups, user groups, workshops, masterclasses and online content to assist brand professionals in taking their brand to the next level.

Our core purpose in the world of brand professionals, is to facilitate relationships that matter…

Relationships that matter...

At the Brand Leadership Community, we envision a world where brand professionals build meaningful, lasting relationships that inspire leadership, drive innovation, and empower growth.

Through collaboration, mentorship, and shared expertise, we create connections that truly matter, fostering a global community of professionals dedicated to shaping the future of branding.

COMING EVENTS IN COPENHAGEN

The Brand Experience Jam Session on 5 December and the Brand Analytics Jam Session on 16 January, organized by the Brand Leadership Community, are must-attend events for branding and analytics professionals seeking to elevate their strategies. The Brand Experience Jam Session focuses on crafting seamless and memorable customer journeys through emotional storytelling and the integration of digital and physical touchpoints, while the Brand Analytics Jam Session dives into leveraging first-party data, advanced analytics tools, and actionable insights to drive brand growth and personalized customer experiences. Both sessions offer dynamic discussions, expert-led workshops, and networking opportunities, providing attendees with the tools and inspiration to lead in their fields.

Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack

In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]

14 Nov: Martech Masterminds CPH

The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.

Adobe Analytics Masterclass – Copenhagen

23 – 24 September 2025

Adobe Analytics is regarded as the most mature Digital Analytics solution on the market. However, as an enterprise-grade tool, its countless number of options and customizations leave it to the analytics teams to ensure the potential is translated into tangible value. At the end, you will have a solid understanding of how the tools can be used to its full potential and what to look out for in day-to-day use and development.

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About Frederik Werner

As a highly decorated industry expert, he has successfully implemented digital analytics systems and strategies in companies of all shapes and sizes, regularly sharing his experiences at many events and conferences, as well as on the award-nominated blog Full Stack Analyst.
Frederik is the EMEA Adobe Analytics User Group lead, and recognised as one of the leading experts.

Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack

In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]

Orchestrating Media Strategies: Lessons from Leading E-commerce Minds

If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above […]

Martech Masterminds Copenhagen – 21 May 2025

This is The Orchestration Era—where people, platforms, and processes are aligned around the customer, and where every signal can drive strategy, every system can serve the journey, and every team can […]

From Software Seller to Strategic Advisor: How Martech Vendors Can Stay Relevant

At the 2025 Agency Leadership Forum, Channable’s Thomas Wilson gave a talk that had the room laughing—but also thinking. Behind the humor was a sharp take on a real issue […]

Agency Leadership Forum Copenhagen 2025

The Agency Leadership Forum is an exclusive gathering designed to foster collaboration, share industry best practices, and explore the evolving dynamics between agencies, software vendors, and brands.

Martech Jam Session Copenhagen – 13 March 2025

Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology […]

Building Communities that Matter: Juan Mendoza’s Journey with The Martech Weekly

When I first connected with Juan Mendoza, the founder of The Martech Weekly, it didn’t take long for me to see the parallels between his story and my own journey […]

Unlocking the Magic of PR, Communications, and Brand Building: An Interview with Yvette Lim

With over 15 years of experience in PR and communications, Yvette has a wealth of experience across strategic communications and brand building, having worked with many big brands in her […]

The Truth About Martech: Why Strategy and Collaboration Matter More Than Tools

At MeasureCamp Malmö 2025, I had the privilege of hosting a panel discussion on a topic that hits close to home—and, I suspect, to many of yours: why so many […]

Superweek 2025 once again brought together some of the brightest minds in Martech, analytics, and digital strategy for an intensive week of thought-provoking discussions, hands-on learning, and high-level networking. Set against the stunning backdrop of the Hungarian mountains, this year’s event tackled some of the biggest challenges and opportunities shaping the industry—from AI-driven personalisation and data integration to the evolving role of analytics in brand strategy.

This report will be updated over the next few weeks, capturing key insights, expert perspectives, and emerging trends from the conference. We will also be featuring Superweek TV episodes, produced by Jomar Reyes, which bring first-hand discussions with speakers, panelists, and attendees. Whether you attended in person or are catching up remotely, this evolving report will serve as a comprehensive guide to the ideas that will define the future of Martech and analytics.

Stay tuned for ongoing updates and fresh insights from Superweek 2025.

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Webcasts

Each webcast gives you a chance to ask questions of the speakers and to also take part in industry polls, where you will see how you and your company are positioned from a digital maturity perspective.

Watch Now

  • Brand Leadership for the CxO

    This webinar explores what is digital transformation at its best, and how a company can prepare, execute and maintain a best practice digital operations in areas such marketing, manufacturing, communications and customer service.

  • The Future of eCommerce

    Consumers are moving their purchases online like never before. CoVid19 has been the tipping point with online sales. What does the future bring for eCommerce? Key discussions include mobile commerce, social media & marketing and Amazon’s increasing market presence.

Coming Soon

  • Knowing & Growing Customer Lifetime Value

    A customer should be viewed more than just a single transaction, rather a series of transaction over their lifetime. How can companies better understand this powerful metric? What are the basics that need to be in place to implement a CLV model in your martech stack?

  • Personalisation Marketing

    There is a big difference between personalised marketing, and personal marketing. Personalisation can be automated, but personal marketing has a human element. How can you best balance resources between the two?

  • Video Marketing Strategy

    Video marketing is one of the most influential mediums that brands can use to get the right customers at the right time. As a part of the customer journey, video format can be tailored to help customers speed up their purchase cycle and also used to anchor the customer to the product, building loyalty. The video marketing strategy simply needs to be created before video marketing is executed.

  • The Future of Conversion Optimisation

    Consumer purchase patterns have rapidly evolved over recent years, and as more purchases are made on mobile devices, geographical context becomes an important part of optimal timing. What do marketers and product managers need to be aware of to reach the full potential of conversions to purchase.

  • More Topics to Follow

    Social Media Marketing, Data Strategy, Paid Media, Organic Traffic (SEO).

RECENT WEBCASTS

The Future of eCommerce

Webcast: Future of eCommerce – Amazon Essentials

Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages […]

Brand Leadership for the CxO

Heidi Ahlefeld-Laurvig

Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to […]

Initiatives and Activities

The Brand Leadership Community is global by nature. Founded and headquartered the Nordics (Copenhagen), this community is for brand professionals who seek a deeper understanding of what makes a great brand.

We believe in the power of community, providing platforms for some of the inspired minds of those who have pushed the status quo in brands of today and tomorrow.

Our activities consist of freely available, invite-only, and ticketed access both online and face to face.

Members will have the opportunity to meet industry peers, build relationships that inspire, with people who lead the way, but are also continuously learning along the way.

  • Masterclasses

    In class learning with leading pioneers in marketing, data analysis and digital strategy. Exclusive learning interacting directly with masters.

  • MarTech Labs

    Martech Thursdays brings together the latest technologies to discuss with official product specialists, with opportunities to get hands on. From the latest in programming for developers to Adtech for marketers, Martech Thursday provides the idea lab environment to test drive the latest technologies and techniques.

  • Podcasts, Articles and Whitepapers

    Access information, education & inspiration long after the event.

  • P2P Round Tables

    Meet your peers in other organisations. Discuss, share and inspire with your stories and experiences in business and marketing.

Masterclasses

Masterclasses are taught by internationally recognised leading experts and authorities in digital marketing, analytics and data strategy. These masterclasses are designed for experienced marketers and analysts who are ambitious about the success of their brand, product and career.