Juliana Jackson & Valentin Radu on customer lifetime value at Superweek 2024

About the brand leadership community

The community for the professionals behind the leading brands of today and tomorrow.

The Brand Leadership Community serves its members with meetups, user groups, workshops, masterclasses and online content to assist brand professionals in taking their brand to the next level.

Our core purpose in the world of brand professionals, is to facilitate relationships that matter…

Relationships that matter...

At the Brand Leadership Community, we envision a world where brand professionals build meaningful, lasting relationships that inspire leadership, drive innovation, and empower growth.

Through collaboration, mentorship, and shared expertise, we create connections that truly matter, fostering a global community of professionals dedicated to shaping the future of branding.

COMING EVENTS IN COPENHAGEN

About BLC Events

BLC events are designed for ambitious professionals who value real conversations over hype. We bring together brand, marketing, and technology leaders in formats that blend bold talks with peer-to-peer exchange. Whether it’s a 200-person gathering or an intimate mastermind, every event is built around real-world insights, not sales pitches.

Our sessions dive deep into the challenges modern leaders face, including data orchestration, platform strategy, and creative performance, always with a focus on business impact. We feature a mix of international experts, local voices, and emerging technologies, creating a space where innovation meets practical execution.

From the long-running Web Analytics Wednesday to the premium Martech Masterminds, BLC events foster community, challenge assumptions, and inspire better decisions.

Web Analytics Wednesday Copenhagen

24 September 2025

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 150-200 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This event features both international and local Danish speakers, as well as representatives from the latest technologies, creating a dynamic and thriving community.

Book your Free Seat Now

Martech Masterminds

13 November 2025 – Save the date!

Martech Masterminds is a premium event for senior marketing, brand, and technology leaders exploring how to orchestrate data, platforms, and people for impact. From AI in Martech to Media Mix Modeling, the event blends bold talks and peer exchange, shaping how modern leaders align strategy, measurement, and innovation to drive performance across every channel.

See the latest updates to the program 

Early-Bird Tickets Announced Soon

Festival Overview

The Brand Analytics Festival opens with the legendary Web Analytics Wednesday CPH to the MeasureCamp Copenhagen experience with 5 days of high-quality programming tailored for brand and analytics professionals. It brings together international guests and the local community for deep-dive sessions, product-focused meetups, strategic discussions, and relaxed networking formats. The festival is built to inspire, connect, and create space for practical knowledge sharing and meaningful new collaborations.

What to Expect

The Festival includes a curated series of events held at various venues across the Copenhagen city area. From community meetups to strategic leadership sessions, the experience is designed to encourage movement, serendipity, and conversation in different creative and professional spaces. Whether in a tech partner’s office, a rooftop bar, a conference lounge, or a cozy café, every touchpoint offers a new opportunity to learn, connect, and explore the future of analytics.

Adobe Analytics Masterclass – Copenhagen

23 – 24 September 2025

Adobe Analytics is regarded as the most mature Digital Analytics solution on the market. However, as an enterprise-grade tool, its countless number of options and customizations leave it to the analytics teams to ensure the potential is translated into tangible value. At the end, you will have a solid understanding of how the tools can be used to its full potential and what to look out for in day-to-day use and development.

Read More…

About Frederik Werner

As a highly decorated industry expert, he has successfully implemented digital analytics systems and strategies in companies of all shapes and sizes, regularly sharing his experiences at many events and conferences, as well as on the award-nominated blog Full Stack Analyst.
Frederik is the EMEA Adobe Analytics User Group lead, and recognised as one of the leading experts.

From Analytics to Experimentation: How Luiza de Lange Built a Career Bridging Data and Business

In the lead-up to Web Analytics Wednesday Copenhagen, I had the opportunity to speak with Luiza de Lange, Head of CRO at LeoVegas. What followed was not just a conversation […]

Review: Web Analytics Wednesday CPH 11 June 2025

Review: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first […]

Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack

In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]

Orchestrating Media Strategies: Lessons from Leading E-commerce Minds

If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above […]

Humanising Digital: The Role of Video in Tomorrow’s Agency Model

If there’s one thing important to keep coming back to as agency leaders, it’s this: brands don’t just want to be heard—they want to connect.

From Software Seller to Strategic Advisor: How Martech Vendors Can Stay Relevant

At the 2025 Agency Leadership Forum, Channable’s Thomas Wilson gave a talk that had the room laughing—but also thinking. Behind the humor was a sharp take on a real issue […]

Agency Leadership Forum Copenhagen 2025

The Agency Leadership Forum is an exclusive gathering designed to foster collaboration, share industry best practices, and explore the evolving dynamics between agencies, software vendors, and brands.

Martech Jam Session Copenhagen – 13 March 2025

Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology […]

Superweek 2025 once again brought together some of the brightest minds in Martech, analytics, and digital strategy for an intensive week of thought-provoking discussions, hands-on learning, and high-level networking. Set against the stunning backdrop of the Hungarian mountains, this year’s event tackled some of the biggest challenges and opportunities shaping the industry—from AI-driven personalisation and data integration to the evolving role of analytics in brand strategy.

This report will be updated over the next few weeks, capturing key insights, expert perspectives, and emerging trends from the conference. We will also be featuring Superweek TV episodes, produced by Jomar Reyes, which bring first-hand discussions with speakers, panelists, and attendees. Whether you attended in person or are catching up remotely, this evolving report will serve as a comprehensive guide to the ideas that will define the future of Martech and analytics.

Stay tuned for ongoing updates and fresh insights from Superweek 2025.

Read More…

Webcasts

Each webcast gives you a chance to ask questions of the speakers and to also take part in industry polls, where you will see how you and your company are positioned from a digital maturity perspective.

Watch Now

  • Brand Leadership for the CxO

    This webinar explores what is digital transformation at its best, and how a company can prepare, execute and maintain a best practice digital operations in areas such marketing, manufacturing, communications and customer service.

  • The Future of eCommerce

    Consumers are moving their purchases online like never before. CoVid19 has been the tipping point with online sales. What does the future bring for eCommerce? Key discussions include mobile commerce, social media & marketing and Amazon’s increasing market presence.

Coming Soon

  • Knowing & Growing Customer Lifetime Value

    A customer should be viewed more than just a single transaction, rather a series of transaction over their lifetime. How can companies better understand this powerful metric? What are the basics that need to be in place to implement a CLV model in your martech stack?

  • Personalisation Marketing

    There is a big difference between personalised marketing, and personal marketing. Personalisation can be automated, but personal marketing has a human element. How can you best balance resources between the two?

  • Video Marketing Strategy

    Video marketing is one of the most influential mediums that brands can use to get the right customers at the right time. As a part of the customer journey, video format can be tailored to help customers speed up their purchase cycle and also used to anchor the customer to the product, building loyalty. The video marketing strategy simply needs to be created before video marketing is executed.

  • The Future of Conversion Optimisation

    Consumer purchase patterns have rapidly evolved over recent years, and as more purchases are made on mobile devices, geographical context becomes an important part of optimal timing. What do marketers and product managers need to be aware of to reach the full potential of conversions to purchase.

  • More Topics to Follow

    Social Media Marketing, Data Strategy, Paid Media, Organic Traffic (SEO).

RECENT WEBCASTS

The Future of eCommerce

Webcast: Future of eCommerce – Amazon Essentials

Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages […]

Brand Leadership for the CxO

Heidi Ahlefeld-Laurvig

Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to […]

Initiatives and Activities

The Brand Leadership Community is global by nature. Founded and headquartered the Nordics (Copenhagen), this community is for brand professionals who seek a deeper understanding of what makes a great brand.

We believe in the power of community, providing platforms for some of the inspired minds of those who have pushed the status quo in brands of today and tomorrow.

Our activities consist of freely available, invite-only, and ticketed access both online and face to face.

Members will have the opportunity to meet industry peers, build relationships that inspire, with people who lead the way, but are also continuously learning along the way.

  • Masterclasses

    In class learning with leading pioneers in marketing, data analysis and digital strategy. Exclusive learning interacting directly with masters.

  • MarTech Labs

    Martech Thursdays brings together the latest technologies to discuss with official product specialists, with opportunities to get hands on. From the latest in programming for developers to Adtech for marketers, Martech Thursday provides the idea lab environment to test drive the latest technologies and techniques.

  • Podcasts, Articles and Whitepapers

    Access information, education & inspiration long after the event.

  • P2P Round Tables

    Meet your peers in other organisations. Discuss, share and inspire with your stories and experiences in business and marketing.

Masterclasses

Masterclasses are taught by internationally recognised leading experts and authorities in digital marketing, analytics and data strategy. These masterclasses are designed for experienced marketers and analysts who are ambitious about the success of their brand, product and career.