About the brand leadership community

The community for the professionals behind the leading brands of today and tomorrow.

The Brand Leadership Community serves its members with meetups, user groups, workshops, masterclasses and online content to assist brand professionals in taking their brand to the next level.

Community in a New World

“The new normal calls for new ways to network, learn from peers and gain insights. This initiative is truly exciting as we embark on the new multichannel economy.”, Birgitte Pingel – Vice President, Genpact

Google Analytics 4 Masterclass

Google Analytics 4 Masterclass 25-26 April 2023 Universal Analytics (GA3) will stop collecting data on July 1st, 2023. This means that you have to migrate to a different analytics platform as soon as possible.

Watch Now: Marketing Technology Stack

The missing pieces of the puzzle – enhancing ecommerce and digital B2B for business With online sales at all time highs, fraud attempts and attacks up also up 30%. on average over the previous year. 

Watch Now: Essentials of Inbound Marketing Webcast

‘Inbound’ is what marketers refer to as the strategy of creating content and experiences that attract customers. From the customer’s point of view, inbound marketing provides to them some answers and insights of what a brand can deliver.

Watch Now: Brand Entrepreneurs Insights Webcast

The most inspirational brands are created by visionaries who see an opportunity to provide a product or service to the market, in a way that no other brands are doing. Creating, launching and the ultimate success of a brand is a long and treacherous journey but has the rewards for the customers, company behind the […]

Conversation with David Meerman Scott: Fanocracy Book

Brand Leadership Community Conversation with David Meerman Scott A Wall Street Journal bestselling author, international speaker and advisory board member David’s book “The New Rules of Marketing & PR” sold over 400,000 copies and is now in its 7th edition. His lastest book “Fanocracy: Turning Fans into Customers and Customers into Fans” (co-written by him […]

Anders Lykke

Anders is an entrepreneurially minded business leader, with experience ranging from starting a new company to portfolio management with Google servicing technology, retail and B2B clients. He is also known for his speaking at events and universities in the areas of data and technology in business.

Series

RECENT WEBCASTS

The Future of eCommerce

Webcast: Future of eCommerce – Amazon Essentials

Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages of working with Amazon brings on many more challenges.

Brand Leadership for the CxO

Questions Answered from Brand Leadership for the CxO Webcast – Eminé Olausson Fourounjieva

Our ‘Leadership & Digital Culture’ webcast episode opened up the discussion around the state of digital maturity of both companies and the leadership. Our Advisory Group speakers did not get a chance to answer the questions submitted by the live audience. Emine, was kind enough to answer these questions afterwards from Stockholm, Sweden.

Our advisory group of the Brand Leadership Community will share their insights and experience on the latest topics in Brand Leadership.

Each webcast gives you a chance to ask questions of the speakers and to also take part in industry polls, where you will see how you and your company are positioned from a digital maturity perspective.

Watch Now

  • Brand Leadership for the CxO

    This webinar explores what is digital transformation at its best, and how a company can prepare, execute and maintain a best practice digital operations in areas such marketing, manufacturing, communications and customer service.

  • The Future of eCommerce

    Consumers are moving their purchases online like never before. CoVid19 has been the tipping point with online sales. What does the future bring for eCommerce? Key discussions include mobile commerce, social media & marketing and Amazon’s increasing market presence.

Coming Soon

  • Knowing & Growing Customer Lifetime Value

    A customer should be viewed more than just a single transaction, rather a series of transaction over their lifetime. How can companies better understand this powerful metric? What are the basics that need to be in place to implement a CLV model in your martech stack?

  • Personalisation Marketing

    There is a big difference between personalised marketing, and personal marketing. Personalisation can be automated, but personal marketing has a human element. How can you best balance resources between the two?

  • Video Marketing Strategy

    Video marketing is one of the most influential mediums that brands can use to get the right customers at the right time. As a part of the customer journey, video format can be tailored to help customers speed up their purchase cycle and also used to anchor the customer to the product, building loyalty. The video marketing strategy simply needs to be created before video marketing is executed.

  • The Future of Conversion Optimisation

    Consumer purchase patterns have rapidly evolved over recent years, and as more purchases are made on mobile devices, geographical context becomes an important part of optimal timing. What do marketers and product managers need to be aware of to reach the full potential of conversions to purchase.

  • More Topics to Follow

    Social Media Marketing, Data Strategy, Paid Media, Organic Traffic (SEO).

Initiatives and Activities

The Brand Leadership Community is global by nature. Founded and headquartered the Nordics (Copenhagen), this community is for brand professionals who seek a deeper understanding of what makes a great brand.
We believe in the power of community, providing platforms for some of the inspired minds of those who have pushed the status quo in brands of today and tomorrow.
Our activities consist of freely available, invite-only, and ticketed access both online and face to face.
Members will have the opportunity to meet industry peers, build relationships that inspire, with people who lead the way, but are also continuously learning along the way.

  • Masterclasses

    In class learning with leading pioneers in marketing, data analysis and digital strategy. Exclusive learning interacting directly with masters.

  • MarTech Labs

    Martech Thursdays brings together the latest technologies to discuss with official product specialists, with opportunities to get hands on. From the latest in programming for developers to Adtech for marketers, Martech Thursday provides the idea lab environment to test drive the latest technologies and techniques.

  • Podcasts, Articles and Whitepapers

    Access information, education & inspiration long after the event.

  • P2P Round Tables

    Meet your peers in other organisations. Discuss, share and inspire with your stories and experiences in business and marketing.

Masterclasses

Coming in 2021

Masterclasses are taught by internationally recognised leading experts and authorities in digital marketing, analytics and data strategy. These masterclasses are designed for experienced marketers and analysts who are ambitious about the success of their brand, product and career.

Each attendee will receive certification from the digitalintelligence.academy which is valid for 18-24 months.