About the brand leadership community

The community for the professionals behind the leading brands of today and tomorrow.

The Brand Leadership Community serves its members with meetups, user groups, workshops, masterclasses and online content to assist brand professionals in taking their brand to the next level.

Community in a New World

“The new normal calls for new ways to network, learn from peers and gain insights. This initiative is truly exciting as we embark on the new multichannel economy.”, Birgitte Pingel – Vice President, Genpact

Transforming Leadership Behind the Brands

In times of uncertainty and rapid change, today’s brands need to be driven by leaders who are agile, who can evolve with change, in order to stay relevant, survive and thrive. Our head of our ‘Leadership of the Future’ section, Eminé (Emi) Olausson Fourounjieva, shares her expertise as a Transformational Coach and her extensive leadership […]

Brand Story Telling Talk by Sofie Hermansen

Brand Story Telling This talk explores the power of brand story telling some of the techniques that brands should engage with. Sofie is a CMO highly experienced in content marketing and building a brand’s story narrative. This is her keynote talk a the Brand Leadership Masterminds event in Copenhagen November 2023.

Building a Customer-Centric Business: A Three-Step Guide to Achieving Sustainable Success

In today’s fiercely competitive business landscape, customer-centricity is no longer an option but a necessity for sustainable success. To build a customer-centric business, you must follow a carefully crafted roadmap that spans three critical steps.

Review: Brand Leadership Masterminds Copenhagen – 16 Nov 2023

The first Brand Leadership Masterminds Conference in Copenhagen gathered accomplished and ambitious Directors and C-Level Executives both on the stage and in the audience.

WAW-CPH Sept 2023

About Web Analytics Wednesday Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts, data engineers, scientists and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.

Adobe Analytics Masterclass

Adobe Analytics Masterclass 26 – 27 September 2023 Adobe Analytics is regarded as the most mature Digital Analytics solution on the market. However, as an enterprise-grade tool, its countless number of options and customizations leave it to the analytics teams to ensure the potential is translated into tangible value. At the end, you will have […]



The Future of eCommerce

Webcast: Future of eCommerce – Amazon Essentials

Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages of working with Amazon brings on many more challenges.

Brand Leadership for the CxO

Heidi Ahlefeld-Laurvig

Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.

Our advisory group of the Brand Leadership Community will share their insights and experience on the latest topics in Brand Leadership.

Each webcast gives you a chance to ask questions of the speakers and to also take part in industry polls, where you will see how you and your company are positioned from a digital maturity perspective.

Watch Now

  • Brand Leadership for the CxO

    This webinar explores what is digital transformation at its best, and how a company can prepare, execute and maintain a best practice digital operations in areas such marketing, manufacturing, communications and customer service.

  • The Future of eCommerce

    Consumers are moving their purchases online like never before. CoVid19 has been the tipping point with online sales. What does the future bring for eCommerce? Key discussions include mobile commerce, social media & marketing and Amazon’s increasing market presence.

Coming Soon

  • Knowing & Growing Customer Lifetime Value

    A customer should be viewed more than just a single transaction, rather a series of transaction over their lifetime. How can companies better understand this powerful metric? What are the basics that need to be in place to implement a CLV model in your martech stack?

  • Personalisation Marketing

    There is a big difference between personalised marketing, and personal marketing. Personalisation can be automated, but personal marketing has a human element. How can you best balance resources between the two?

  • Video Marketing Strategy

    Video marketing is one of the most influential mediums that brands can use to get the right customers at the right time. As a part of the customer journey, video format can be tailored to help customers speed up their purchase cycle and also used to anchor the customer to the product, building loyalty. The video marketing strategy simply needs to be created before video marketing is executed.

  • The Future of Conversion Optimisation

    Consumer purchase patterns have rapidly evolved over recent years, and as more purchases are made on mobile devices, geographical context becomes an important part of optimal timing. What do marketers and product managers need to be aware of to reach the full potential of conversions to purchase.

  • More Topics to Follow

    Social Media Marketing, Data Strategy, Paid Media, Organic Traffic (SEO).

Initiatives and Activities

The Brand Leadership Community is global by nature. Founded and headquartered the Nordics (Copenhagen), this community is for brand professionals who seek a deeper understanding of what makes a great brand.
We believe in the power of community, providing platforms for some of the inspired minds of those who have pushed the status quo in brands of today and tomorrow.
Our activities consist of freely available, invite-only, and ticketed access both online and face to face.
Members will have the opportunity to meet industry peers, build relationships that inspire, with people who lead the way, but are also continuously learning along the way.

  • Masterclasses

    In class learning with leading pioneers in marketing, data analysis and digital strategy. Exclusive learning interacting directly with masters.

  • MarTech Labs

    Martech Thursdays brings together the latest technologies to discuss with official product specialists, with opportunities to get hands on. From the latest in programming for developers to Adtech for marketers, Martech Thursday provides the idea lab environment to test drive the latest technologies and techniques.

  • Podcasts, Articles and Whitepapers

    Access information, education & inspiration long after the event.

  • P2P Round Tables

    Meet your peers in other organisations. Discuss, share and inspire with your stories and experiences in business and marketing.


Masterclasses are taught by internationally recognised leading experts and authorities in digital marketing, analytics and data strategy. These masterclasses are designed for experienced marketers and analysts who are ambitious about the success of their brand, product and career.

Each attendee will receive certification from the digitalintelligence.academy which is valid for 18-24 months.