Community 4 Brand

Community 4 Brand Section

Interest in Community has exploded in the last few years, as brands attempt to pursue more authentic relationships with their customers and users. Community holds the promise of providing brands with loyal customers, brand advocates, product and service feedback, and brand amplification.

This section will look at the essentials of Community and community building, exploring what brands can accomplish with community and what is involved in building authentic communities that support and advance the interests of a brand and its customers. 

Advisory Group

The community 4 brand advisory group is a team of industry leading practitioners with community management.

Eddie May
Head of Community 4 Brand Section
May 2023 – Present

Community 4 Brand News

From the Brand Leadership Community

Updates on the activities, articles and media from our Community for Brand section

Introducing Eddie May

A Chat with Eddie May, Head of ‘Community 4 Brand’ Section The power of community is being reinvented for brands that understand the deeper value of building brand relationships with its customers and beyond. People that drive this vision within a brand are not easily found, and when I came across Eddie May as the […]

Conversation with David Meerman Scott: Fanocracy Book

Brand Leadership Community Conversation with David Meerman Scott A Wall Street Journal bestselling author, international speaker and advisory board member David’s book “The New Rules of Marketing & PR” sold over 400,000 copies and is now in its 7th edition. His lastest book “Fanocracy: Turning Fans into Customers and Customers into Fans” (co-written by him […]

The Evening Richard Branson Interrupted my Dinner Party

The mood was set, and the most amazing dinner for 14 people was served. The centrepiece dish being American beef ribs smoked for 8 hours on a low heat, Italian wine – Amorosa red, flanked with its daughter wine Ripasso and great company. I excused myself from the table to go and ‘powder my nose’, […]