Adobe Analytics Masterclass

23 – 24 September 2025

Adobe Analytics is regarded as the most mature Digital Analytics solution on the market. However, as an enterprise-grade tool, its countless number of options and customizations leave it to the analytics teams to ensure the potential is translated into tangible value. At the end, you will have a solid understanding of how the tools can be used to its full potential and what to look out for in day-to-day use and development.

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In this two-day masterclass, you will learn:

Day 1

  • How Adobe thinks of Analytics’ vision and strategic positioning and how it is different from the rest
  • Which organizational setup supports the value creation best
  • How data can be collected through Adobe Launch/Data Collection Tags
  • How to implement Adobe Analytics in under 10 minutes for small sites
  • How to implement Adobe Analytics in an embedded way
  • Considerations for mobile app tracking

Day 2

  • Considerations for admin setup and settings in Adobe Analytics
  • Work with builtin functionality and extend it to your own needs
  • How to use Analysis Workspace to its full potential

Is this masterclass right for you?

You will get the most value out of this Masterclass if you have already worked with Adobe Analytics or other digital analytics solutions and want to bring your company to the next level of analytics excellence and finally start delivering results. Since it is an in-person training, you are very welcome to bring your own use cases and challenges to shape the direction of the discussion.

Your Trainer

Frederik Werner

See Frederik on Linkedin
As a highly decorated industry expert, he has successfully implemented digital analytics systems and strategies in companies of all shapes and sizes, regularly sharing his experiences at many events and conferences, as well as on the award-nominated blog Full Stack Analyst.

Frederik is the EMEA Adobe Analytics User Group lead, and recognised as one of the leading experts.

Frederik works for the German analytics consultancy FELD M.

Date/Time:

24 – 25 September
9:30 – 15:30

Location:

Brand Leadership Community
Højbro Plads 10
Copenhagen Denmark

Tickets:

12,595.00 dkk
Inc Moms/VAT

Book Here