Insights
Digital Maturity as a North Star: How DFDS is Unifying Its Marketing and Tech Teams and Stack
In a planning call for the upcoming Martech Masterminds event, I had the pleasure of speaking with Annika Hallsten, Global Digital Media Manager at DFDS. What began as a routine […]
Orchestrating Media Strategies: Lessons from Leading E-commerce Minds
If there’s one takeaway from the inaugural eCommerce Masterminds Webcast, it’s this: E-commerce today is less about algorithms and more about alignment. Alignment of brand, tech, customer experience, and above […]
Martech Masterminds Copenhagen – 21 May 2025
This is The Orchestration Era—where people, platforms, and processes are aligned around the customer, and where every signal can drive strategy, every system can serve the journey, and every team can […]