Insights

Brand Analytics Masterminds 4 June 2026

May 21, 2026/0 Comments/in Brand Analytics, Brand Analytics, Latest Article/by Editorial Operations

Event Overview A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.

Web Analytics Wednesday CPH – 3 June 2026

May 12, 2026/in Brand Analytics, Latest Article, Sections, Web Analytics Wednesday CPH/by Jomar Reyes

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 200-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.

Masterclass: Data for Scalable Analytics & Marketing

March 22, 2026/in Latest Article, Masterclass/by Jomar Reyes

In this masterclass, we move beyond the interface of GA4 or GTM and into the role of the Data Architect. You will learn how to design a professional-grade Tracking Concept that serves as a universal translator between your marketing goals and your raw data warehouse.

eCommerce Masterclass

February 25, 2026/in eCommerce, Latest Article/by Jomar Reyes

E-Commerce Masterclass 12 March 2026 As digital platforms become increasingly automated, creative quality and customer understanding have become the true performance drivers. Algorithms such as Meta’s evolving optimisation systems now reward creative diversification and relevance, making shallow targeting strategies less effective.

Why understanding your business model matters more than any metric

February 16, 2026/in Brand Analytics, Brand Analytics, Latest Article, Superweek 2026/by Editorial Operations

This was my fourth year hosting Superweek TV, the live studio sessions running alongside the main conference. Due to last minute schedule changes, the panel had to be assembled quickly, on the day I arrived.

The Inaugural Brand Leadership Connect

January 5, 2026/in Events, Latest Article/by Jomar Reyes

Event Overview: Brand Leadership Connect is an evening conference for brand leaders who want to align strategy, technology and execution. Taking place on 11 March from 16:00 to 21:30, the event brings together professionals across e-commerce, marketing technology, analytics, product and customer experience for an inspiring end-of-day programme.