Insights

The Future of Brand Intelligence: Data, AI and Human Judgment

September 14, 2026/in Brand Analytics, Latest Article, Sections/by Jomar Reyes

For MeasureCamp Czechia 2026, I put together a panel on how AI is changing the way we work inviting the panelists, shaping the format and setting the agenda for the discussion. I went into it expecting people to be worried about AI taking their jobs. They weren’t.

Analytics.dev 17 March 2027

June 4, 2026/0 Comments/in Brand Analytics, Brand Analytics, Latest Article/by Editorial Operations

Event Overview A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.

Brand Analytics Jam Session

May 26, 2026/in Brand Analytics Festival, Latest Article, Upcoming Events/by Jomar Reyes

Brand Analytics Jam Session: Data, Decisions, and Unfiltered Insights Copenhagen | 5 June 2026 As the energetic centerpiece of the Brand Analytics Festival 2026, the Brand Analytics Jam Session is designed for the practitioners shaping the future of Nordic brand strategy. Moving beyond standard “sales pitches” and polished corporate slides, this high-impact gathering brings together […]

Brand Analytics Masterminds 4 June 2026

May 21, 2026/0 Comments/in Brand Analytics, Brand Analytics, Latest Article/by Editorial Operations

Event Overview A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.

Web Analytics Wednesday CPH – 3 June 2026

May 12, 2026/in Brand Analytics, Latest Article, Sections, Web Analytics Wednesday CPH/by Jomar Reyes

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for leading analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.

Masterclass: Data for Scalable Analytics & Marketing

March 22, 2026/in Latest Article, Masterclass/by Jomar Reyes

In this masterclass, we move beyond the interface of GA4 or GTM and into the role of the Data Architect. You will learn how to design a professional-grade Tracking Concept that serves as a universal translator between your marketing goals and your raw data warehouse.