Insights

This week in Brand Leadership Week 46 2026

November 12, 2026/in Latest Article, News, This Week in Brand Leadership/by Marketing

12 November 2026 · Reporting period: 5–12 November 2026 · Week 46 Trust, Control and the New Economics of AI-Driven Marketing

The Human Future of Analytics: Judgement, Trust and the AI Revolution

November 10, 2026/in Latest Article, News/by Editorial Operations

Findings from the Brand Leadership Community European survey explore how organisations are adopting and scaling AI across analytics teams, balancing technological acceleration with human judgement, operational governance, and trust.

This week in Brand Leadership Week 43 2026

October 21, 2026/in Latest Article/by Marketing

Week 43 – 2026 Reporting window: 14 October– 21 October 2026 Marketing leaders face a familiar challenge in a changing market: deciding which new opportunities deserve investment and which results deserve confidence.

The Next Competitive Advantage in MarTech Isn’t Technology

October 15, 2026/in Latest Article, Martech, News/by Marketing

The marketing technology industry has spent much of the past decade competing on innovation. More features, greater automation, deeper integrations and, increasingly, artificial intelligence have become the foundations of competitive differentiation.

Brand Leadership Connect: 30 Sept 2026

October 9, 2026/in Brand Leadership Connect, Events, Latest Article/by Lisa Aufschläger

A Two-Day Conference Experience Brand Leadership Connect Q3 is a two-day conference experience made up of separate events, masterclasses and specialist sessions, featuring both free and paid formats.

Martech and Web Analytics Wednesdsay 20260930 MWA-CPH

October 8, 2026/in Latest Article, Web Analytics Wednesday CPH/by Jomar Reyes

Martech & Web Analytics Wednesday brings together marketers, analysts, technologists and digital leaders to explore the future of marketing technology, customer data, AI and analytics.