Date/Time

21 May 2025
15:00 – 20:30

Price

3,490 dkk

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Program

15.00 Arrival
15.10 Welcome from Nikola Krunic of Saxo Bank
15:15 BLC opening, with Jomar Reyes (AU), Brand Leadership Community
15.30 Katrine Naustdal (Former Google, Demant & DFDS)
16:00 Martin Vinter (Tryg)/ Thomas Lee (Tealium) – Fireside Talk
16:30 Break
16:40 Annika Hällsten (DFDS)
17:10 Olga Safonova (Tietoevry)
17:40 Peer to Peer Breakout Session
18:10 Dinner
18:30 Panel – Future of Martech – Peter Boris Kreilgaard – Thomas Lee – Katrine Naustdal – Michael Green
18:50 Sander Kuypers (TwentyThree)
19:20 Anders Rosenqvist (Maersk)
19:50 Nikola Krunic (Saxo Bank)
20:20 Closing Remarks
20:30 Drinks
21.00 Event closes

About the Martech Masterminds May 2025

We’re entering a new era where success is no longer driven by individual campaigns or isolated insights—it’s powered by the orchestration of technology and data across the organization, across the full customer lifecycle.

The most forward-thinking brands are moving beyond siloed systems and fragmented experiences. They’re investing in connected tech stacks—where marketing technology, product platforms, data infrastructure, customer service tools, and commerce systems work in harmony to create a shared view of the customer and deliver value at every stage.

This orchestration isn’t just a technical upgrade—it’s a strategic shift. By integrating data from across the business, companies are now able to:

  • Win new business more effectively and cost-efficiently
  • Retain and grow existing customers with higher lifetime value
  • Increase profit margins by improving targeting, reducing inefficiencies, and streamlining workflows
  • Elevate customer satisfaction and loyalty through personalized, relevant journeys
  • Strengthen brand perception and trust with consistent, context-aware experiences
  • Fuel cross-functional innovation by making real-time data accessible to more teams

At the heart of this transformation is the idea that data is not just for marketing—it’s an organizational asset. And when paired with the right technology stack, it becomes a force multiplier: enabling smarter decisions, faster execution, and more impactful customer relationships.

This is The Orchestration Era—where people, platforms, and processes are aligned around the customer, and where every signal can drive strategy, every system can serve the journey, and every team can contribute to long-term business value.

Key highlights of the event include:

  • Panel Discussion: Industry leaders will share insights on how to align innovative Martech solutions with core business objectives, ensuring that technology investments contribute directly to growth, operational efficiency, and customer success.
  • Peer-to-Peer Breakout Session: Attendees will participate in small, interactive group discussions (10-15 people) designed to foster meaningful exchanges about professional experiences and challenges in implementing technology solutions aligned with business goals.
  • Expert-Led Keynote Sessions: Sessions will cover practical applications of data-supported, experience-led strategies, with a focus on how the latest technology platforms can be tailored to drive business growth and customer engagement.

The Martech Masterminds event offers a unique opportunity for networking, learning from thought leaders, and engaging with peers to stay ahead in the fast-evolving Martech landscape.

From Nikola Krunic – Head of BLC Martech Section

Most changes are driven by technology teams that are doing the integrations and managers that are leaning on the promises of the technology. The main issue that arises from this is often these technology teams are not connected to other business units such as marketing, sales, product and finance.
These changes run the risk of negative disruption for the brand or organisation and opens the need for orchestration.

Location

Saxo Bank
Philip Heymans Alle 15, 2900 Hellerup
Denmark
Full Catering (Dinner & Drinks)

Head of BLC Martech Section

Head of BLC Martech Section

“The days of non technical marketers are long gone.”

Speaker Preview

Annika Hallsten

Featured Speakers

Anders Rosenqvist – Marketing Performance Manager,

A.P. Moller – Maersk

Anders Rosenqvist is a data-driven marketing leader with deep expertise in performance marketing, Martech strategy, and analytics-driven transformation. As a Marketing Performance Manager at A.P. Moller – Maersk, Anders has spearheaded global initiatives, including Multi-Touch Attribution and Marketing Mix Modeling, across 130+ countries and six regions, navigating complex stakeholder landscapes within one of the world’s largest enterprises.

With a career spanning Denmark’s C25 companies and extensive experience in enterprise marketing, Anders specializes in governance, data strategy, and digital transformation. He has played a pivotal role in building the capabilities necessary to enable Martech-powered growth in Fortune Global 500 organizations. His background includes leadership roles in SEO, paid media, and content strategy, helping brands such as Oticon, Bernafon, Audika, and Philips Hearinglink enhance digital visibility and customer acquisition.

Beyond his corporate leadership, Anders has advised founders on data-driven growth and strategic exits, successfully guiding Adaptive Media SIA to a high-value acquisition. His ability to blend marketing strategy with business intelligence makes him a sought-after speaker on topics such as marketing performance measurement, Martech implementation, and enterprise digital transformation.

Katrine Naustdal

BLC Operations – Former Google, Demant

Since Katrine Started her career at Google in 2010 she has been passionate about constantly improving the user experience and turning insight into profit, throughout her roles at Demant, DFDS and Operations Consultant at BLC.

She has built up a solid track record within digitalization, tracking, insight, digital transformation, stakeholder management and data enablement. This is built up from her many years of being a specialist within the fields of Search Engine marketing, Analytics, Social Media, Affiliate Marketing, CRO and SEO to drive digital transformation.

Katrine is an experienced MarTech leader bridging marketing and technology departments, and empowering teams to make data-driven decisions that drive growth. Furthermore she is an experienced speaker and panellist. 

Martin Vinter

Director, Nordic Martech and Web Analytics

Martin Vinter is Director of Nordic Martech and Web Analytics at Tryg, where he has spent over a decade leading some of the most advanced Martech and data integration initiatives in the insurance industry.

A hands-on architect and implementation expert, Martin has built real-time connections between web analytics, CDPs, and cloud data warehouses—turning behavioral and CRM data into powerful personalization and targeting engines.

He was awarded Tealium’s Digital Velocity Transformer Award for his pioneering work and is the driving force behind Tryg’s award-winning “From Pixels to People” initiative. Martin brings deep expertise in Adobe Analytics, Tealium, AudienceStream, and omnichannel data activation, all rooted in a sharp commercial mindset.

Thomas Lee

Thomas Lee – Enterprise CDP Advisor, Tealium

Thomas Lee is a Martech veteran with over 20 years of experience helping enterprise brands turn customer data into personalised experiences. As Sales Director Nordics at Tealium, he advises businesses on how to unify and activate real-time data using CDPs, tag management, consent frameworks, and AI-powered orchestration.

At Tealium, Thomas supports brands in creating a single source of customer truth—enabling smarter, more compliant, and more human marketing. He draws from a career spanning leadership roles at cXense (now Piano), Microsoft, and HP Autonomy, with expertise in digital marketing platforms, data strategy, and behavioural targeting.

At Martech Masterminds, he will host a fireside chat on Martech collaboration and join the panel on the Future of Marketing Technology, offering practical insights into where the industry is heading and how to stay ahead.

Olga Safonova

Lead Product Manager, Platform and AI at Tietoevry

Lead Product Manager at Tietoevry. With over 20 years of experience in technology, product management, and digital strategy, Olga has a proven track record of delivering innovative and user-centric products that solve customer problems and generate significant value.

Olga’s career spans roles at Workday, Siteimprove, Saxo Bank, and LEO Innovation Lab, where she has driven product-led growth, digital marketing, and analytics. Olga is passionate about creating products that have a meaningful and positive impact on people’s lives and work.

Sander Kuypers

Head of Design – Twenty Three

Sander Kuypers is a design leader who uses design as a catalyst to build and transform digital businesses. With over a decade of experience spanning Amsterdam, Stockholm, London, and now Copenhagen, he has shaped meaningful, intelligent digital products and interactive experiences for global brands including Beats by Dre, Uniqlo, Reebok, B&O Play, and American Express.

Currently Head of Design at TwentyThree, Sander combines creative vision with technological fluency to push the boundaries of what digital experiences can achieve. He previously led design teams at Work & Co and Spring/Summer, and has earned international recognition from D&AD, FWA, Awwwards, and The Lovie Awards.

Annika Hällsten

Global Digital Media Manager

Annika Hallsten is the Global Digital Media Manager at DFDS, where she leads/orchestrates offline and digital media performance channels across the customer journey. With a background spanning Radisson Hotel Group and Klikki/Nordic Morning, Annika brings deep expertise in digital transformation, omnichannel media, and team alignment.

At DFDS, she has played a key role in advancing the company’s digital maturity journey—bridging Martech, data, and cross-functional collaboration to deliver business impact. Known for her strategic thinking and commercial mindset, Annika speaks from real-world experience navigating the orchestration of people, platforms, and performance across complex organisations.

Nikola Krunic

Marketing Analyst Lead, Saxo Bank

Nikola Krunic is an experienced marketing analyst and data strategist at Saxo Bank. In his role, Nikola focuses on optimizing digital performance through advanced analytics, personalization, and cross-channel attribution, ensuring data-driven decision-making across Saxo Bank’s owned, earned, and paid media channels. With a strong background in digital insights and analytics, Nikola has worked with leading Danish and international brands, including Novartis, Novo Nordisk, L’Oréal, Jabra, and Ubisoft.

In addition to his role at Saxo Bank, Nikola serves as Head of the Martech Section at the Brand Leadership Community, where he actively engages as a speaker, trainer, and advisor on marketing technology, analytics, and digital marketing. His expertise spans MarTech stack optimization, experimentation, and bridging digital insights with strategic business goals. Nikola’s deep understanding of data-driven strategies and digital transformation makes him a sought-after speaker on topics of analytics, customer data, and media optimization.

Peter Boris Kreilgaard

Fmr Commercial Director (CCO) and eCommerce Director, Coop.dk

Peter Boris Kreilgaard is the Commercial Director and eCommerce Director at Coop.dk, Denmark’s third-largest eCommerce site. With over 9 years of leadership at Coop.dk, Peter is responsible for driving business growth, managing P&L, and leading a team of over 100 employees across sales, marketing, business development, logistics, and customer service. Under his leadership, Coop.dk has consistently exceeded turnover and EBITDA targets, achieving significant market share growth in key categories.

Peter brings extensive experience in building high-performing teams, optimizing customer journeys, and executing commercial strategies that blend analytical insights with practical business tactics. Prior to his role at Coop.dk, Peter held leadership positions at companies such as TOYS”R”US, Siemens Mobile, and Statoil, where he contributed to commercial success and marketing innovation.

The Program Committee

The Martech Masterminds event is curated by a team of experienced program directors: Nikola Krunic, Astrid Illum, Christina Elmark, and Jomar Reyes. Together, they bring a wealth of expertise from diverse areas of Martech, digital strategy, eCommerce, and customer experience management.

  • Nikola Krunic, Media Analyst Lead at Saxo Bank and Head of the Martech Section for the Brand Leadership Community, brings deep insights into data analysis and digital research. His experience in guiding companies through digital transformation enables the program to feature cutting-edge strategies for leveraging data to drive business growth and customer engagement.
  • Katrine Naustdal Since her the beginnings of her career at Google in 2010 she has been passionate about constantly improving the user experience and turning insight into profit, throughout her roles at Demant, DFDS and Operations Consultant at BLC. She has built up a solid track record within digitalization, tracking, insight, digital transformation, stakeholder management and data enablement.
  • Jomar Reyes (Program Director), founder of the Brand Leadership Community, focuses on fostering peer-to-peer learning and building meaningful connections within the Martech ecosystem. His leadership ensures that the program aligns with the latest industry trends and promotes long-term growth strategies for brand and marketing professionals.

Together, this team of program directors is crafting a comprehensive agenda that blends strategic discussions with practical insights, ensuring that the event delivers value to senior brand and marketing professionals looking to stay ahead in a rapidly evolving Martech landscape.

Nikola Krunic

Nikola Krunic

Katrine Naustdal

Katrine Naustdal

Jomar Reyes

Jomar Reyes

Introduction from Katrine

I am passionate about customer-centric cross boarder e-business with a constant focus on profit and bottom line. I am creative, positive, collaborative, humble and futuristic.

I enjoy finding solutions and solving issues. I thrive in an environment with fast-paced and dynamic energy. Digital growth is my drive and ambition. I have worked with both B2B and B2C, but since 2010 I have been concentrating on D2C mostly from HQ functions.

I have always worked with physical products, however seeing an increase in digital products like software and Master Classes.

I have experience with every step of the e-business from developing at new site, creating the data strategy, planning the campaigns, Google platforms, logistics, the fulfilment process, customer support, payment solutions, SEO and Digital marketing.
I am always open for new technology and expanding my network.