Date/Time

14 November 2024
16:00 – 21:30

Price

3,490 dkk

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The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme, “Innovation in Martech: Aligning Technology with Business Goals,” focuses on how cutting-edge Martech innovations—such as AI, automation, and data integration—can be effectively aligned with business objectives to drive growth, enhance customer retention, and optimize digital experiences that reflect best and innovative practices in omnichannel.

Attendees will explore the latest trends and practical strategies for leveraging technology platforms to not only meet but exceed business goals. The event will delve into how experience-driven leadership, supported by data, can create scalable solutions for customer success in both e-commerce and subscription-based models.

Key highlights of the event include:

  • Panel Discussion: Industry leaders will share insights on how to align innovative Martech solutions with core business objectives, ensuring that technology investments contribute directly to growth, operational efficiency, and customer success.
  • Peer-to-Peer Breakout Session: Attendees will participate in small, interactive group discussions (10-15 people) designed to foster meaningful exchanges about professional experiences and challenges in implementing technology solutions aligned with business goals.
  • Expert-Led Sessions: Sessions will cover practical applications of data-supported, experience-led strategies, with a focus on how the latest technology platforms can be tailored to drive business growth and customer engagement.

The Martech Masterminds event offers a unique opportunity for networking, learning from thought leaders, and engaging with peers to stay ahead in the fast-evolving Martech landscape.

Speakers and program coming soon.

Location

Saxo Bank
Philip Heymans Alle 15, 2900 Hellerup
Denmark
Full Catering (Dinner & Drinks)

Featured Speakers

Peter Boris Krielgaard

Peter Boris Krielgaard

Peter Boris Kreilgaard
Commercial Director (CCO) and eCommerce Director, Coop.dk

Peter Boris Kreilgaard is the Commercial Director and eCommerce Director at Coop.dk, Denmark’s third-largest eCommerce site. With over 9 years of leadership at Coop.dk, Peter is responsible for driving business growth, managing P&L, and leading a team of over 100 employees across sales, marketing, business development, logistics, and customer service. Under his leadership, Coop.dk has consistently exceeded turnover and EBITDA targets, achieving significant market share growth in key categories.

Peter brings extensive experience in building high-performing teams, optimizing customer journeys, and executing commercial strategies that blend analytical insights with practical business tactics. Prior to his role at Coop.dk, Peter held leadership positions at companies such as TOYS”R”US, Siemens Mobile, and Statoil, where he contributed to commercial success and marketing innovation.

Astrid Illum

Astrid Illum

Astrid Illum
Director & Product Leader, TV 2 Denmark

Astrid Illum has a rich background in digital transformation, customer experience, and Martech, with extensive leadership experience across several industries. She has held prominent roles, including Director & Tribe Lead of Customer Engagement at DFDS, where she successfully led international teams to implement scalable solutions in marketing automation, CRM systems, and customer identity management. Her leadership in rolling out Dynamics 365 and migrating customer identity systems to Azure Active Directory resulted in streamlined operations and enhanced customer retention.

Before DFDS, Astrid worked at Kristeligt Dagblad as a Digital Analyst, focusing on optimizing data collection across digital channels and driving effective digital marketing campaigns. She has also held roles at Operate A/S, where she developed and executed campaigns with both online and offline components, while advising on social media strategy and stakeholder communications.

Currently, as the Director & Product Leader at TV 2 Denmark, Astrid continues to apply her expertise in aligning technology with business objectives to drive digital transformation.

More Speakers coming!

The Program Committee

The Martech Masterminds event is curated by a team of experienced program directors: Nikola Krunic, Astrid Illum, Christina Elmark, and Jomar Reyes. Together, they bring a wealth of expertise from diverse areas of Martech, digital strategy, eCommerce, and customer experience management.

  • Nikola Krunic, Media Analyst Lead at Saxo Bank and Head of the Martech Section for the Brand Leadership Community, brings deep insights into data analysis and digital research. His experience in guiding companies through digital transformation enables the program to feature cutting-edge strategies for leveraging data to drive business growth and customer engagement.
  • Astrid Illum, Director & Product Leader of Audience Interaction at TV 2 Denmark, is a visionary leader in aligning technology with business goals. Her focus on innovation and team-driven success informs the program’s sessions on leadership, agile methodologies, and scalable solutions for customer retention and digital experience optimization.
  • Christina Elmark, Head of eCommerce Section and Advisory Council Member, has over 15 years of experience in driving eCommerce growth, digital transformation, and brand success. Her expertise in developing customer-centric strategies and optimizing digital experiences enhances the program’s focus on creating impactful, sustainable growth for eCommerce and digital businesses.
  • Jomar Reyes, founder of the Brand Leadership Community, focuses on fostering peer-to-peer learning and building meaningful connections within the Martech ecosystem. His leadership ensures that the program aligns with the latest industry trends and promotes long-term growth strategies for brand and marketing professionals.

Together, this team of program directors is crafting a comprehensive agenda that blends strategic discussions with practical insights, ensuring that the event delivers value to senior brand and marketing professionals looking to stay ahead in a rapidly evolving Martech landscape.

Nikola Krunic

Nikola Krunic

Astrid Illum

Astrid Illum

Christina Elmark

Christina Elmark

Jomar Reyes

Jomar Reyes