Date/Time

13 November 2025
15:00 – 20:30

Price

3,490 dkk

Tickets Available Soon

Program

About the Martech Masterminds November 2025

The most forward-thinking brands are moving beyond siloed systems and fragmented experiences. They’re investing in connected tech stacks, where marketing technology, product platforms, data infrastructure, customer service tools, and commerce systems work in harmony to create a shared view of the customer and deliver value at every stage.

This orchestration isn’t just a technical upgrade, it’s a strategic shift. By integrating data from across the business, companies are now able to:

  • Win new business more effectively and cost-efficiently
  • Retain and grow existing customers with higher lifetime value
  • Increase profit margins by improving targeting, reducing inefficiencies, and streamlining workflows
  • Elevate customer satisfaction and loyalty through personalized, relevant journeys
  • Strengthen brand perception and trust with consistent, context-aware experiences
  • Fuel cross-functional innovation by making real-time data accessible to more teams

Key highlights of the event include:

  • Panel Discussion: Industry leaders will share insights on how to align innovative Martech solutions with core business objectives, ensuring that technology investments contribute directly to growth, operational efficiency, and customer success.
  • Peer-to-Peer Breakout Session: Attendees will participate in small, interactive group discussions (10-15 people) designed to foster meaningful exchanges about professional experiences and challenges in implementing technology solutions aligned with business goals.
  • Expert-Led Keynote Sessions: Sessions will cover practical applications of data-supported, experience-led strategies, with a focus on how the latest technology platforms can be tailored to drive business growth and customer engagement.

The Martech Masterminds event offers a unique opportunity for networking, learning from thought leaders, and engaging with peers to stay ahead in the fast-evolving Martech landscape.

From Nikola Krunic – Head of BLC Martech Section

Most changes are driven by technology teams that are doing the integrations and managers that are leaning on the promises of the technology. The main issue that arises from this is often these technology teams are not connected to other business units such as marketing, sales, product and finance.
These changes run the risk of negative disruption for the brand or organisation and opens the need for orchestration.

Program Coming Soon

Location

A.P. Møller – Mærsk A/S
Esplanaden 50,
1098 København
Denmark
Full Catering (Dinner & Drinks)

Head of BLC Martech Section

Head of BLC Martech Section

“The days of non technical marketers are long gone.”

Program

15.00 Arrival
15.10 Welcome from Nikola Krunic of Saxo Bank
15:15 BLC opening, with Jomar Reyes (AU), Brand Leadership Community
15.30 Katrine Naustdal (Former Google, Demant & DFDS)
16:00 Martin Vinter (Tryg)/ Thomas Lee (Tealium) – Fireside Talk
16:30 Break
16:40 Annika Hällsten (DFDS)
17:10 Olga Safonova (Tietoevry)
17:40 Peer to Peer Breakout Session
18:10 Dinner
18:30 Panel – Future of Martech – Peter Boris Kreilgaard – Thomas Lee – Katrine Naustdal – Michael Green
18:50 Sander Kuypers (TwentyThree)
19:20 Anders Rosenqvist (Maersk)
19:50 Nikola Krunic (Saxo Bank)
20:20 Closing Remarks
20:30 Drinks
21.00 Event closes

Location

Head of BLC Martech Section

Head of BLC Martech Section

“The days of non technical marketers are long gone.”

Featured Speakers

Anders Rosenqvist – Marketing Performance Manager,

A.P. Moller – Maersk

Anders Rosenqvist is a data-driven marketing leader with deep expertise in performance marketing, Martech strategy, and analytics-driven transformation. As a Marketing Performance Manager at A.P. Moller – Maersk, Anders has spearheaded global initiatives, including Multi-Touch Attribution and Marketing Mix Modeling, across 130+ countries and six regions, navigating complex stakeholder landscapes within one of the world’s largest enterprises.

With a career spanning Denmark’s C25 companies and extensive experience in enterprise marketing, Anders specializes in governance, data strategy, and digital transformation. He has played a pivotal role in building the capabilities necessary to enable Martech-powered growth in Fortune Global 500 organizations. His background includes leadership roles in SEO, paid media, and content strategy, helping brands such as Oticon, Bernafon, Audika, and Philips Hearinglink enhance digital visibility and customer acquisition.

Beyond his corporate leadership, Anders has advised founders on data-driven growth and strategic exits, successfully guiding Adaptive Media SIA to a high-value acquisition. His ability to blend marketing strategy with business intelligence makes him a sought-after speaker on topics such as marketing performance measurement, Martech implementation, and enterprise digital transformation.

Nikola Krunic

Marketing Analyst Lead, Saxo Bank

Nikola Krunic is an experienced marketing analyst and data strategist at Saxo Bank. In his role, Nikola focuses on optimizing digital performance through advanced analytics, personalization, and cross-channel attribution, ensuring data-driven decision-making across Saxo Bank’s owned, earned, and paid media channels. With a strong background in digital insights and analytics, Nikola has worked with leading Danish and international brands, including Novartis, Novo Nordisk, L’Oréal, Jabra, and Ubisoft.

In addition to his role at Saxo Bank, Nikola serves as Head of the Martech Section at the Brand Leadership Community, where he actively engages as a speaker, trainer, and advisor on marketing technology, analytics, and digital marketing. His expertise spans MarTech stack optimization, experimentation, and bridging digital insights with strategic business goals. Nikola’s deep understanding of data-driven strategies and digital transformation makes him a sought-after speaker on topics of analytics, customer data, and media optimization.

The Program Committee

The Martech Masterminds event is curated by a team of experienced program directors: Nikola Krunic, Anders Rosenqvist and Jomar Reyes. Together, they bring a wealth of expertise from diverse areas of Martech, digital strategy, eCommerce, and customer experience management.

  • Nikola Krunic, Media Analyst Lead at Saxo Bank and Head of the Martech Section for the Brand Leadership Community, brings deep insights into data analysis and digital research. His experience in guiding companies through digital transformation enables the program to feature cutting-edge strategies for leveraging data to drive business growth and customer engagement.
  • Anders Rosenqvist Anders brings deep expertise in Martech strategy, performance marketing, and stakeholder engagement. With a global perspective shaped by roles at Maersk, Demant, and NoA, he offers sharp insights into vendor evaluation and marketing innovation—making him a valuable advisor to shape impactful, brand-focused sessions at Martech Masterminds.
  • Jomar Reyes (Program Director), founder of the Brand Leadership Community, focuses on fostering peer-to-peer learning and building meaningful connections within the Martech ecosystem. His leadership ensures that the program aligns with the latest industry trends and promotes long-term growth strategies for brand and marketing professionals.

Together, this team of program advisors are crafting a comprehensive agenda that blends strategic discussions with practical insights, ensuring that the event delivers value to senior brand and marketing professionals looking to stay ahead in a rapidly evolving Martech landscape.

Nikola Krunic

Nikola Krunic

Anders Rosenqvist

Anders Rosenqvist

Jomar Reyes

Jomar Reyes

Introduction from Katrine

I am passionate about customer-centric cross boarder e-business with a constant focus on profit and bottom line. I am creative, positive, collaborative, humble and futuristic.

I enjoy finding solutions and solving issues. I thrive in an environment with fast-paced and dynamic energy. Digital growth is my drive and ambition. I have worked with both B2B and B2C, but since 2010 I have been concentrating on D2C mostly from HQ functions.

I have always worked with physical products, however seeing an increase in digital products like software and Master Classes.

I have experience with every step of the e-business from developing at new site, creating the data strategy, planning the campaigns, Google platforms, logistics, the fulfilment process, customer support, payment solutions, SEO and Digital marketing.
I am always open for new technology and expanding my network.