The Analytics Masterminds Session
Following the success of the first Masterminds Session in November 2022, the follow up event was hosted at the SaxoBank headquarters in Copenhagen.
The main keynote speaker was Frederik Werner (GER) of DHL together with featured ‘masterminds’ from iconic Nordic brands Saxo Bank, Tivoli Gardens and Danfoss.
The Brand Analytics Forum explored how data and analytics helps understand the complexity around the measurements of brands and the business of brands from products to people and marketing, eCommerce to supply chain, growth and ultimately the bottom line.
We call this version “the Analytics Masterminds”
First Episode of the Brand Analytics Podcast
Your hosts Steen Rasmussen and Jomar Reyes cruise through the crowd at the second Analytics Masterminds Copehagen organised by the Brand Leadership Community.
The first official guest being Disney Yapa of Insider, (Who were one of the partners of the event) talking about how the community has evolved over the years. He reflects on how data is still as relevant as ever, but how the usage of data constantly evolves.
Christina Elmark talks about how eCommerce has also evolved through the pandemic. She brings to light that the use of eCommerce has gone through 6 years of evolution in 2 over this time.
Frederik Werner has fun with our hosts, as he tries to hide from the interview, but then opens up with the conversation, almost entering the ‘Adobe’ vs ‘Google’ discussion with Steen. Fortunately Frederik and Steen start to share more of what they have in common rather than not. The discussion of ‘return on investment’ from analytics is still a hot topic for the two.