25th September 2024
15:00 – 20:20
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 2-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This event features both international and local Danish speakers, as well as representatives from the latest technologies, creating a dynamic and thriving community.
14:45 Arrival
15.10 – 15.30: Check in & welcome, with Jomar Reyes & Steen Rasmussen, IIH Nordic
15.30 – 16.00: Degenerative AI, Frederik Werner (DE), Adobe Champion, Data Quality Lead, Accutics
16.00 – 16.30: Let me tell you why it hurts, Michael Aagaard (DK), Top Rated Keynote Speaker, CRO Pro
16.30 – 16.50: TBD
16.50 – 17.05: Paths to insights – and beyond, Julia Sergeeva (SE), Growth Marketing Manager, Famly
17.05 – 17.20: It’s not what it looks like, Danielle Duncan (US)
17.20 – 17.25: Digital Analytics Impact, Jeppe Christiansen (DK), Digital Analytics Engineer, IIH Nordic
17.35 – 18.00: Peer to Peer Breakout – Analytics User Groups (Adobe/Google/Piwik/Data Strategy)
18.00 – 18.30: The Biggest Break / (Tech Demos)
18.30 – 18.50: TBD
18.50 – 19.20: Decisions are easy, Matthew Brandt (CH), Decision Engineer and Data Analyst, Well Gesundheit AG
19.10 – 19.40: Panel: The art of analytics – in the real world
19.40 – 20.05: Ups and downs in data, Nikola Krunic (HR), Media Analyst Lead, Saxo Bank
20:05 – 20.15: Perspectives & Closure, with Steen Rasmussen, IIH Nordic
20.10 – End of the road – Networking and free hugs…
Meet Michael Aagaard, a seasoned expert in Conversion Optimization (CRO) and a captivating international keynote speaker. Michael has passionately worked in CRO since 2008, integrating his love for public speaking with extensive experience to inspire audiences globally. His career began in agency and in-house roles before he became the Senior Conversion Optimizer at Unbounce from July 2015 to December 2018. Michael then transitioned back to independent consulting, committed to advancing the industry through actionable insights.
Michael dedicates about 80% of his time to Conversion Research, firmly believing that understanding challenges is key to effective solutions. His approach is methodical, emphasizing the importance of the scientific method and integrating psychology, statistics, UX, web analytics, and business acumen. Join us in welcoming Michael Aagaard, a thought leader whose deep expertise and dynamic presentations continue to influence the digital marketing landscape.
Meet Julia Sergeeva, a seasoned Growth Marketing Manager with a robust background in data-driven decision-making and optimizing digital consumer journeys. Currently spearheading growth marketing initiatives at Famly in Copenhagen, Julia excels in leveraging her analytical expertise to enhance digital strategies across global markets. Her previous roles include Demand Generation Manager at Actimo, a Kahoot! company, and Global Digital Analytics Manager at Arjo, where she significantly improved marketing performance by integrating data insights with business objectives.
Julia’s career is marked by a deep commitment to understanding and enhancing the digital experience, making her a pivotal asset in collaborative, international team environments. Her education in Public Relations from Peter the Great St.Petersburg Polytechnic University further underpins her strategic approach to communication and marketing.
Nikola has extensive experience in data analysis, digital research and digital insights for a range Danish and international Brands.This includes companies such as Novartis, Novo Nordisk, Takeda, Coloplast, LEO Pharma, Ferring, Novozymes, Chr. Hansen, Amgen, L’Oreal, Jabra, Ubisoft, DIS, and Ambu.
He now works at Saxo Bank as a media analyst lead within the paid media team at Saxo Bank.
Frederik Werner is the Head of Analytics at Accutics, renowned for his expertise in digital analytics and data science. With over 15 years of experience in building digital experiences and more than a decade in web analytics, Frederik has been recognized as a 3x Adobe Analytics Champion and serves as an Adobe Analytics Community Advisor and User Group Lead. His career spans leadership roles at prominent companies like DHL and RTL Disney, where he has consistently driven data-driven decision-making and digital strategy.
As the author of FullStackAnalyst.io, Frederik is dedicated to sharing his extensive knowledge and fostering a community of analytics professionals. His commitment to excellence and innovation in digital analytics makes him a leading voice in the industry.
Matthew Brandt, known as Mattytwoshoes, is an expert in data analytics with over a decade of experience and collaborations with more than 50 companies. As a Decision Engineer at Well, a leading Swiss Digital Health Platform, Matthew excels in optimizing data processes and empowering stakeholders with data-driven decisions.
Dedicated to education, Matthew shares his knowledge through Twitch livestreams, webinars, in-person events, and YouTube videos. His expertise in SQL and comprehensive reporting systems highlights his commitment to informed decision-making.
Join us to gain insights from Matthew Brandt, a thought leader who thrives on collaboration, innovative thinking, and empowering others to make well-informed decisions in the world of data analytics.
Meet Jeppe, a Junior Digital Analytics Engineer at IIH Nordic and an adept Digital Marketing professional with experience spanning multiple sectors, including brand marketing and Google Ads management. A graduate of Copenhagen Business School, Jeppe excels in digital analytics and strategy, backed by his academic focus in Digital Markets & Strategy and Neuromarketing.
Notably certified in Google Analytics, he’s known for his exceptional ability to manage complex projects with independence and ingenuity. Join us as Jeppe shares invaluable insights from his dynamic career, offering a fresh perspective on digital innovation and analytics.
Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.
He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2022 Jomar started working full time in the Brand Leadership Community.
Steen possesses over two decades of expertise in leadership, data strategies, and community development, establishing himself as an esteemed global speaker in the field of data. He exudes confidence in his ability to drive substantial value within diverse organizational contexts.
In 2001, Steen embarked on his entrepreneurial journey by co-founding his inaugural digital agency. His foundational principle emphasized the imperative of digital solutions being intrinsically aligned with business objectives, thus prioritizing organizational goals. Subsequently, in 2005, he embarked on a new venture IIH-Nordi, co-founding another agency, driven by the aspiration to delve deeper into data analytics, unlocking the full strategic potential that it affords.
Chrilles Wybrandt has over twenty years of professional expertise in developing digital solutions, Chrilles has a deep understanding of CMS systems, including WordPress and Sitecore, and excels in project management.
His proficiency encompasses search engine optimization, system integration, and digital marketing strategies that maximize user engagement and conversion rates. Known for his ability to demystify complex technical concepts, Chrilles collaborates effectively with teams of developers, designers, and marketers to bring digital projects to fruition.
He is not only proactive in solving challenges but also dedicated to sharing his knowledge through workshops and online courses. Fluent in both Danish and English, he brings a valuable global perspective to his work. As a top-tier certified expert in Google Analytics, Chrilles leverages data-driven insights to enhance business outcomes.
Meet Tiffany, a seasoned Global Digital Analyst currently enhancing digital landscapes at Ikano Bank. With a rich history spanning multiple esteemed organizations, Tiffany has developed a keen expertise in digital marketing and web analytics. Her journey began as a Data and Digital Analytics Intern at Aller Media in Denmark and led her through pivotal roles at IIH Nordic and Nord-Lock Group. Additionally.
Tiffany has applied her analytical skills in the television industry, notably at Meter Film & Television and Art89 Television in Sweden, where she contributed significantly behind the scenes. An advocate for continuous learning, she has also shared her knowledge as a lecturer at Hyper Island. Join us in welcoming Tiffany as she brings her extensive experience and insights into the digital realm to our panel.
