• WEB ANALYTICS WEDNESDAY

    25 September 2024

    Book Now

Date/Time

25th September 2024
15:00 – 20:20

Location (NOTE ADDRESS!!)

Campus Carlsberg

Københavns Professionshøjskole
Humletorvet 3, Copenhagen West
Next to Carlsberg Train Station

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About Web Analytics Wednesday Copenhagen

Web Analytics Wednesday is the ultimate gathering for industry experts driving the future of Analytics, Customer Data Platforms (CDPs), personalization, and data activation.

This event explores how CDPs enable businesses to unify customer data across channels and activate it through email marketing, SMS, paid media, and performance marketing.

Experts like Michael Aagaard and Frederik Werner will discuss the power of personalized customer experiences and how businesses can transform insights into action.

Technology partners will showcase solutions that optimize data-driven strategies, enhance audience targeting, and drive measurable performance across multiple digital channels.

About the #WAWCPH Experience

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for 2-300 analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This event features both international and local Danish speakers, as well as representatives from the latest technologies, creating a dynamic and thriving community.

Technology Partners

Organising Partners

Program

14:45 Arrival

15.10 – 15.30: Check in & welcome, with Jomar Reyes & Steen Rasmussen, IIH Nordic

15.30 – 16.00: Degenerative AI, Frederik Werner (DE), Director Marketing Technology, MohrStade

16.00 – 16.30: Let me tell you why it hurts, Michael Aagaard (DK), Top Rated Keynote Speaker, CRO Pro

16.30 – 16.50: TBD

16.50 – 17.05: Paths to insights – and beyond, Julia Sergeeva (SE), Growth Marketing Manager, Famly

17.05 – 17.20: It’s not what it looks like, Danielle Duncan (US)

17.20 – 17.25: Digital Analytics Impact, Jeppe Christiansen (DK), Digital Analytics Engineer, IIH Nordic

17.35 – 18.00: Peer to Peer Breakout – Analytics User Groups (Adobe/Google/Piwik/Data Strategy) 

18.00 – 18.30: The Biggest Break / (Tech Demos)

18.30 – 18.50: TBD

18.50 – 19.20: Decisions are easy, Matthew Brandt (CH), Decision Engineer and Data Analyst, Well Gesundheit AG

19.10 – 19.40: Panel: The art of analytics – in the real world

  1. Tiffany De Guez (SE), Global Digital Analyst, Ikano Bank
  2. Katrine Nausdahl (DK), Team Lead Experience Orchestration, DFDS
  3. Chrilles Wybrand (DK), Læger uden Grænser

19.40 – 20.05: Ups and downs in data, Nikola Krunic (HR), Media Analyst Lead, Saxo Bank

20:05 – 20.15: Perspectives & Closure, with Steen Rasmussen, IIH Nordic

20.10 – End of the road – Networking and free hugs… 

Featured Speakers

Michael Aagaard

CRO Pro & Top Rated Keynote Speaker

Meet Michael Aagaard, a seasoned expert in Conversion Optimization (CRO) and a captivating international keynote speaker. Michael has passionately worked in CRO since 2008, integrating his love for public speaking with extensive experience to inspire audiences globally. His career began in agency and in-house roles before he became the Senior Conversion Optimizer at Unbounce from July 2015 to December 2018. Michael then transitioned back to independent consulting, committed to advancing the industry through actionable insights.

Michael dedicates about 80% of his time to Conversion Research, firmly believing that understanding challenges is key to effective solutions. His approach is methodical, emphasizing the importance of the scientific method and integrating psychology, statistics, UX, web analytics, and business acumen. Join us in welcoming Michael Aagaard, a thought leader whose deep expertise and dynamic presentations continue to influence the digital marketing landscape.

Julia Sergeeva

Strategic Digital Growth Leader

Meet Julia Sergeeva, a seasoned Growth Marketing Manager with a robust background in data-driven decision-making and optimizing digital consumer journeys. Currently spearheading growth marketing initiatives at Famly in Copenhagen, Julia excels in leveraging her analytical expertise to enhance digital strategies across global markets. Her previous roles include Demand Generation Manager at Actimo, a Kahoot! company, and Global Digital Analytics Manager at Arjo, where she significantly improved marketing performance by integrating data insights with business objectives.

Julia’s career is marked by a deep commitment to understanding and enhancing the digital experience, making her a pivotal asset in collaborative, international team environments. Her education in Public Relations from Peter the Great St.Petersburg Polytechnic University further underpins her strategic approach to communication and marketing.

Nikola Krunic – Saxo Bank

Media Analyst Lead

Nikola has extensive experience in data analysis, digital research and digital insights for a range Danish and international Brands.This includes companies such as Novartis, Novo Nordisk, Takeda, Coloplast, LEO Pharma, Ferring, Novozymes, Chr. Hansen, Amgen, L’Oreal, Jabra, Ubisoft, DIS, and Ambu.

He now works at Saxo Bank as a media analyst lead within the paid media team at Saxo Bank.

Frederik Werner- Accutics

Champion Digital Analytics and Data Science Professional

Frederik Werner is the Director Marketing Technology at MohrStade, renowned for his expertise in digital analytics and data science. With over 15 years of experience in building digital experiences and more than a decade in web analytics, Frederik has been recognized as a 3x Adobe Analytics Champion and serves as an Adobe Analytics Community Advisor and User Group Lead. His career spans leadership roles at prominent companies like DHL and RTL Disney, where he has consistently driven data-driven decision-making and digital strategy.

As the author of FullStackAnalyst.io, Frederik is dedicated to sharing his extensive knowledge and fostering a community of analytics professionals. His commitment to excellence and innovation in digital analytics makes him a leading voice in the industry.

Matthew (mattytwoshoes) Brandt

Expert  Data Analyst and Decision Engineer

Matthew Brandt, known as Mattytwoshoes, is an expert in data analytics with over a decade of experience and collaborations with more than 50 companies. As a Decision Engineer at Well, a leading Swiss Digital Health Platform, Matthew excels in optimizing data processes and empowering stakeholders with data-driven decisions.

Dedicated to education, Matthew shares his knowledge through Twitch livestreams, webinars, in-person events, and YouTube videos. His expertise in SQL and comprehensive reporting systems highlights his commitment to informed decision-making.

Join us to gain insights from Matthew Brandt, a thought leader who thrives on collaboration, innovative thinking, and empowering others to make well-informed decisions in the world of data analytics.

Jeppe Christiansen

Digital Analyst

Meet Jeppe, a Junior Digital Analytics Engineer at IIH Nordic and an adept Digital Marketing professional with experience spanning multiple sectors, including brand marketing and Google Ads management. A graduate of Copenhagen Business School, Jeppe excels in digital analytics and strategy, backed by his academic focus in Digital Markets & Strategy and Neuromarketing.

Notably certified in Google Analytics, he’s known for his exceptional ability to manage complex projects with independence and ingenuity. Join us as Jeppe shares invaluable insights from his dynamic career, offering a fresh perspective on digital innovation and analytics.

Danielle Duncan – Red Bull

Data Strategist and Machine Learning Specialist

Danielle Verniece Duncan is a seasoned Analytics manager at  Red Bull with extensive experience in supply chain analytics and business intelligence. Armed with a master’s degree in data science focused on NLP, she excels in transforming complex data into actionable insights that drive business growth.

Danielle’s expertise spans developing intricate SQL data structures, crafting executive-level visualizations, and deploying automated workflows within the Google Cloud environment. Her passion for integrating data-driven insights into corporate strategies has empowered diverse organizations to make informed decisions, optimize marketing strategies, and streamline data management. As a Chapter Lead for the Cloud and Data Science Chapter at IIH Nordic, Danielle is dedicated to fostering growth and excellence within her team.

Your Hosts

Jomar Reyes

Brand Leadership Community – Founder & CEO

Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.

He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2022 Jomar started working full time in the Brand Leadership Community.

Steen Rasmussen

Keynote Speaker and Co-founder IIH Nordic

Steen possesses over two decades of expertise in leadership, data strategies, and community development, establishing himself as an esteemed global speaker in the field of data. He exudes confidence in his ability to drive substantial value within diverse organizational contexts.

In 2001, Steen embarked on his entrepreneurial journey by co-founding his inaugural digital agency. His foundational principle emphasized the imperative of digital solutions being intrinsically aligned with business objectives, thus prioritizing organizational goals. Subsequently, in 2005, he embarked on a new venture IIH-Nordi, co-founding another agency, driven by the aspiration to delve deeper into data analytics, unlocking the full strategic potential that it affords.

Panelists

Chrilles Wybrandt

Web Analytics Consultant

Chrilles Wybrandt has over twenty years of professional expertise in developing digital solutions, Chrilles has a deep understanding of CMS systems, including WordPress and Sitecore, and excels in project management.

His proficiency encompasses search engine optimization, system integration, and digital marketing strategies that maximize user engagement and conversion rates. Known for his ability to demystify complex technical concepts, Chrilles collaborates effectively with teams of developers, designers, and marketers to bring digital projects to fruition.

He is not only proactive in solving challenges but also dedicated to sharing his knowledge through workshops and online courses. Fluent in both Danish and English, he brings a valuable global perspective to his work. As a top-tier certified expert in Google Analytics, Chrilles leverages data-driven insights to enhance business outcomes.

Katrine Naustdal

Digital Strategy Innovator & Analyst

Meet Katrine Naustdal, a distinguished digital marketing expert with over a decade of experience beginning her career at Google in 2010. Katrine has developed an extensive skill set across SEM, Google Analytics, social media, affiliate marketing, and SEO. Her practical and theoretical knowledge has been instrumental in her collaborations with major brands like Sony Playstation, HBO, and Bonnier, enhancing their digital strategies and omnichannel marketing efforts.

Katrine is not only a strategist but also an educator, having trained top agencies and delivered numerous workshops and lectures. Her approach is rooted in curiosity, adaptability, and ambition, driving her to continuously explore and implement the latest trends in digital marketing. Katrine thrives on sharing knowledge and engaging in discussions that spark innovation.

Tiffany De Guez,

Global Digital Analyst

Meet Tiffany, a seasoned Global Digital Analyst currently enhancing digital landscapes at Ikano Bank. With a rich history spanning multiple esteemed organizations, Tiffany has developed a keen expertise in digital marketing and web analytics. Her journey began as a Data and Digital Analytics Intern at Aller Media in Denmark and led her through pivotal roles at IIH Nordic and Nord-Lock Group. Additionally.

Tiffany has applied her analytical skills in the television industry, notably at Meter Film & Television and Art89 Television in Sweden, where she contributed significantly behind the scenes. An advocate for continuous learning, she has also shared her knowledge as a lecturer at Hyper Island. Join us in welcoming Tiffany as she brings her extensive experience and insights into the digital realm to our panel.

Previous Talks at Web Analytics Wednesday Copenhagen