The Brand Experience Jam Session in Copenhagen on December 5, 2024, explores the transformative power of Data-Driven Storytelling for a Seamless Brand Experience.

The Overview

This interactive event will dive into how brands can harness data to craft engaging, personalised narratives that resonate across channels and platforms.

Sessions will feature themes around omnichannel marketing, personalisation strategies, video storytelling, social media integration, and data-driven brand strategies, attendees will gain actionable insights to create cohesive and impactful customer experiences.

The Experience

With a mix of power talks, discussion panels, and peer-to-peer breakout groups, this Jam Session is designed to inspire innovation and equip participants with the tools to connect authentically with their audiences in today’s data-rich world.

The Objective

Designed for brand professionals passionate about creating memorable, customer-centred experiences, this event is a powerful opportunity to gain fresh insights, connect with peers, and leave with actionable ideas to drive your brand forward.

The Brand Experience Jam Session in Copenhagen on December 5, 2024, is an interactive gathering where brand professionals converge to explore and elevate the art of brand experience.

Details

TwentyThree Headquarters
Sortedam Dossering 7E, 2200 København
Copenhagen Denmark

Date/Time

5 December 2024

16:00 – 20:30

Price

1,450 dkk

Book Here

Event Partners

Venue Partner

Themes

  • Omnichannel Marketing
  • Personalisation Strategies,
  • Video Storytelling,
  • Social Media Integration,
  • Data-Driven Brand Strategies

Event Format

  • Power Talk and Panel – Agency Leaders
  • Marketing technology Keynotes
  • Thought Leadership Update
  • Martech Vendor Sharktank

Panelist & Speaker Lineup… Coming Soon…

Heidi Ahlefeldt-Laurvig

Heidi Ahlefeldt-Laurvig

Heidi Ahlefeldt-Laurvig – Head of Brand Experience Section BLC

Chief Operating Officer (COO) and Chief Marketing Officer (CMO), CS Medica

Heidi Ahlefeldt-Laurvig is a dynamic executive with over 15 years of experience driving brand growth through digital transformation in marketing and eCommerce. Currently COO and CMO at CS Medica, Heidi is known for her customer-centric approach, shifting strategies away from feature-focused messaging to prioritise audience engagement and relevance. Her extensive background includes senior roles at P&G, L’Oreal, Cloetta, and Coop, as well as an award-winning track record—having been named on Denmark’s ‘M List’ of top marketers and a finalist at the 2020 Danish Chamber of Commerce Awards.

Heidi excels in transforming businesses across D2C, B2B, and subscription models, with deep expertise in P&L management, operational scaling, and strategic pivots. An active board member and academic contributor, Heidi brings both industry experience and innovative thinking to every initiative, making her a sought-after speaker on customer-led digital transformation and brand resilience.

As a board member and panel judge with ehandelsprisen and Clever content awards, Heidi continues to be exposed to the inside workings of dynamic brands.

Jomar Reyes – Conference Producer

Brand Leadership Community – Founder & CEO

Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.

He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2022 Jomar started working full time in the Brand Leadership Community.