The Art and Science of Brand Story Telling
The Brand Experience Masterminds event will bring together senior brand, marketing, and creative professionals, including representatives from creative and advertising agencies, to explore the intersection of creativity, technology, and data in crafting compelling brand stories.
This exclusive event will showcase how brands and agencies can collaborate to leverage a variety of mediums—including traditional advertising, digital platforms, and immersive technologies—to deliver impactful narratives. A special focus will be placed on TV and video production, highlighting their unique power to evoke emotions, build trust, and connect with audiences across multiple touchpoints, from web and mobile to social media, cinema, and TV broadcasting.
Peer to Peer session
Discuss common challenges, share insights, and gain new perspectives from others in the field of product management.
In this session you will break into small group discussions, where you can delve deeper into a specific topics, share knowledge and experience. By the end of the session, you will have gained new contacts, knowledge, and ideas that can be used to further your professional development and enhance your career.
Call for Speakers
Are you a thought leader, industry innovator, or seasoned professional in the art and science of brand storytelling?
The Brand Experience Masterminds event is seeking dynamic speakers to share their expertise on how creativity, data, and emerging technologies are shaping the future of brand narratives. From the transformative power of TV and video production to the strategic use of AI, data analytics, and traditional advertising, we invite you to contribute to the conversation and inspire an audience of senior marketing professionals, creative leaders, and agency experts. If you have insights on audio-visual storytelling, digital content, social media, experiential campaigns, or the impact of AI in production, we want to hear from you.
Potential Themes and Focus Areas
This event will provide attendees with actionable insights, inspiration, and tools to master the art and science of brand storytelling. The focus will be on blending creative storytelling techniques with data-driven insights and cutting-edge AI technologies to deliver impactful narratives across multiple mediums.
Key Focus Areas
- Audio-Visual Storytelling
- The role of TV and video production in engaging audiences through captivating visuals and narratives.
- Best practices for adapting brand stories for web, mobile, social media, cinema, and TV.
- The art of emotional storytelling through dynamic cinematography, sound design, and visual effects.
- Leveraging video content as the centerpiece of omnichannel campaigns.
- The Role of Data in Brand Storytelling
- Data as a Foundation for Personalization: Using first- and zero-party data to create highly personalized stories tailored to individual customer preferences and behaviors.
- Story Discovery Through Analytics: Identifying trends, behaviors, and audience needs through data insights to craft stories that resonate.
- Measuring Storytelling Success: Leveraging analytics to track the impact of storytelling on brand awareness, engagement, and ROI.
- Balancing Intuition and Data: How agencies and brands can use data to enhance creativity while maintaining emotional resonance.
- AI in Brand Storytelling
- AI in Pre-Production: How AI can assist in concept creation, scriptwriting, and storyboarding through tools that generate ideas based on brand data and trends.
- AI-Driven Production: The role of generative AI in creating animations, visual effects, and dynamic video content at scale.
- AI for Personalization: Leveraging AI to produce personalized video or audio narratives for different audience segments.
- AI in Post-Production: Using AI tools for editing, sound enhancement, color grading, and even automating subtitling and translation for global campaigns.
- Ethical Considerations: How brands and agencies can ensure ethical use of AI in storytelling.
- Traditional Advertising & Content Marketing
- Crafting stories for print, billboards, and direct mail campaigns.
- Integrating creative agency expertise in traditional media strategies.
- Data-informed creative strategies for traditional media.
- Digital Content Creation
- Storytelling through blogs, online articles, and interactive web content.
- Creating short-form and long-form video for platforms like YouTube, TikTok, and Instagram.
- Collaborative approaches for creative agencies and brands to develop data-driven content strategies.
- Audio Mediums
- Leveraging the growing popularity of podcasts to tell authentic, data-backed brand stories.
- The art of sonic branding: how data on audience preferences informs audio strategies.
- Integrating storytelling into streaming services and radio advertising.
- Social Media Storytelling
- Adapting stories for platforms like Instagram, LinkedIn, and Twitter based on data about audience demographics and engagement patterns.
- Best practices for user-generated content and influencer partnerships informed by social listening tools.
- How agencies can partner with brands to create social-first campaigns.
- Cinema & Experiential Storytelling
- Using cinema advertising to create powerful, emotional connections.
- Designing live experiences and events that extend the brand story, leveraging audience data for targeting and feedback.
- Collaboration between brands and creative agencies in creating experiential campaigns.
- Emerging Mediums
- AI-generated content and its role in storytelling informed by data.
- Interactive storytelling through gamification and data visualization.
- Harnessing data to create personalized brand stories for every customer.
- Exploring future technologies such as AI-driven dynamic creative optimization for ad campaigns.
Details
Matchday Productions
Date/Time
7 May 2025
15:00 – 20:30
Price
3,950 dkk
Super Early Bird -30% (till Feb 6, 2025 / 10 tickets available)
Early Bird -20% (7 Feb – 8 March / 10 tickets available)
