Event Overview
Customer data is at the heart of today’s fast-paced digital economy, but the real challenge lies in harnessing it effectively. The Martech Jam Session event will focus on bridging the gap between technology and business, equipping marketing and technology leaders with the insights they need to transform customer data into business value.
With Customer Data Platforms (CDPs), privacy regulations, and AI-driven insights shaping the industry, this event will bring together top experts and thought leaders to discuss how companies can unify quantitative and qualitative data to drive smarter decision-making.
Key Themes & Discussion Points
1. The Evolution of Martech: From Technical Complexity to Business Impact
- Moving beyond Martech as just a technical function—integrating it into broader business strategy.
- Breaking down silos between marketing, analytics, IT, and leadership teams.
- How to effectively communicate Martech’s role and value to executives and stakeholders.
2. AI and Automation in Martech: What’s Hype vs. What Works
- Real-world applications of AI in marketing—what’s delivering results?
- The role of predictive analytics in customer engagement and personalization.
- Avoiding common pitfalls when implementing AI-driven Martech solutions.
3. Breaking Down Martech Silos: Integration, Alignment & Strategy
- Why Martech should be viewed as business technology, not just marketing tech.
- The importance of cross-functional collaboration—how different teams can work together.
- How companies can future-proof their Martech stack for scalability and agility.
Details
Agillic Headquarters
Masnedøgade 22
Copenhagen (Near Svanemøllen St)
Date/Time
13 March 2025
15:00 – 20:30
Price
1,950 dkk
Event Partners
Venue Partner
Event Format
The Martech Jam Session is a high-energy, interactive gathering designed to bring together marketing, technology, and data professionals for an engaging mix of expert insights, peer-to-peer learning, and structured discussions. The format balances top-down learning from industry leaders with bottom-up collaboration through breakout sessions.
Structure & Flow
- 15:00 – 20:30 | Up to 50 Attendees
- 2 Keynotes
- In-depth, thought-provoking presentations from industry leaders.
- Focus on the future of Martech, strategic insights, and transformative innovations.
- 4 x 15-Minute Power Talks
- Rapid, focused presentations from industry experts on cutting-edge Martech trends, actionable insights, and innovative strategies.
- Designed to inspire, challenge, and spark discussions.
- 2 Panel Discussions
- Thought-provoking conversations featuring top Martech leaders.
- Discussions on key industry challenges, future trends, and best practices.
- Audience Q&A to drive deeper engagement.
- 2 Peer-to-Peer Breakout Sessions
- Small, structured discussion groups (10-15 participants).
- Each group focuses on a specific Martech-related topic, challenge, or trend.
- Guided by facilitators to ensure productive and meaningful conversations.
- Encourages real-world problem-solving and collaboration.
Peer-to-Peer Breakout Structure
- Designed to foster open, candid discussions and exchange of ideas.
- Participants actively contribute their experiences and perspectives.
- A space to co-create solutions and strategies in a collaborative environment.
Focus & Benefits
- High-impact learning – Combining expert insights with interactive discussions.
- Networking & Relationship Building – Peer-to-peer breakouts foster real connections.
- Practical Takeaways – Participants leave with tangible strategies, solutions, and new perspectives.
Program coming soon…
Who Should Attend?
- CMOs, CDOs, CIOs, and Martech professionals.
- Data strategists and customer experience leaders.
- Decision-makers looking to integrate data-driven marketing into their business strategies.
Why Attend?
Practical Insights
- Learn from industry leaders who have successfully integrated customer data into business growth.
- Discover best practices and frameworks that enhance decision-making and marketing optimization.
- Explore tools and methodologies that improve customer experience and engagement.
Real-World Case Studies
- Hear firsthand success stories from companies that have tackled Martech integration challenges.
- Learn from real business cases about Martech implementation and AI-driven decision-making.
- Gain insights into overcoming obstacles and measuring outcomes for impactful business strategies.
Networking Opportunities
- Build meaningful professional relationships that support career growth.
- Connect with industry leaders, potential mentors, and mentees for shared learning.
- Gain access to a network of professionals who can open doors to new opportunities in Martech.
Program
16:00 Arrival, connecting and drinks
16.20 Welcome – Jomar Reyes – Twentythree
16.50 Running out of Data – Austin Wenzel/Iain Murphy Lytics
17:05 Data as the Storyteller’s Muse: Turning Metrics into Memorable Narratives – Heidi Ahlefeldt-Laurvig
17:20 Community-Driven Marketing: Authenticity Meets Data-Driven Precision – Mia Jensen
17:35 Panel: Brand Experience Redefined
18:00 Peer to peer breakout session – Facilitated by Thomas Wilson
18:30 Dinner
19:00 UK Advertising Scene – Creativity & Technology at speed – Jamie Demetriadi
19:15 State of Video 2024 and beyond – Theis Johan Nielsen
19:30 Content Layer and what it means for the Personalized CX – Ramus Houlind
19:45 Panel Session: The future of Brand Loyalty
– Rasmus Houlind
– Jonas Nygaard – Subscrybe
20:00 Closing Remarks – Heidi & Jomar
20:10 Final Drinks goodbyes – connections
20:30 Thanks for coming
Nikola Krunic
Brand Leadership CommunityNikola Krunic
Marketing Analyst Lead, Saxo Bank
Nikola Krunic is an experienced marketing analyst and data strategist at Saxo Bank. In his role, Nikola focuses on optimizing digital performance through advanced analytics, personalization, and cross-channel attribution, ensuring data-driven decision-making across Saxo Bank’s owned, earned, and paid media channels. With a strong background in digital insights and analytics, Nikola has worked with leading Danish and international brands, including Novartis, Novo Nordisk, L’Oréal, Jabra, and Ubisoft.
In addition to his role at Saxo Bank, Nikola serves as Head of the Martech Section at the Brand Leadership Community, where he actively engages as a speaker, trainer, and advisor on marketing technology, analytics, and digital marketing. His expertise spans MarTech stack optimization, experimentation, and bridging digital insights with strategic business goals. Nikola’s deep understanding of data-driven strategies and digital transformation makes him a sought-after speaker on topics of analytics, customer data, and media optimization.
Featured Minds
Iain Murphy
Brand Leadership CommunityIain Murphy – Lytics
Managing Director, EMEA
Iain Murphy is an experienced business leader and consultant with expertise in business consulting, leadership development, performance marketing, customer success, and data management. Currently serving as the Managing Director for EMEA at Lytics, Iain oversees the operations of the privacy-centric Customer Data Platform (CDP) and reverse ETL solution.
He is also the Managing Director of IMCG, a UK-based digital data studio, where he focuses on solving data fragmentation and customer journey challenges. With over a decade of experience in customer success, including a senior leadership role at Tealium, Iain is known for his no-nonsense approach to building long-term relationships with customers and partners, ensuring sustainable success.
His technical background in IT hardware, software, and business development complements his strategic mindset in leveraging data for business growth.
Jomar Reyes – Conference Producer
Brand Leadership Community – Founder & CEO
Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.
He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2022 Jomar started working full time in the Brand Leadership Community.
