The eCommerce CMO of Tomorrow
No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.
Event Partners
Mastering E-Commerce Growth: Insights from Pandora’s MarTech Journey
As e-commerce continues its rapid expansion, the importance of strategic growth cannot be overstated. At the recent eCommerce Masterminds event, hosted by the Brand Leadership Community, industry leaders came together […]
Articles from the Event
Program
16:00 – Arrival, registration & drinks
16:15 – Intro, Brand Leadership Community
16:45 – Scalable and Sustainable Growth in eCommerce – Christina Elmark
Featured one on one Session
17:00 – Empowering Global Marketing: Mastering Product Management with Data and Technology
Thomas Wilson sits with Katharina Hanke of Pandora intricacies of developing and managing marketing technology products, focusing on empowering global teams with high-quality data.
17:25 – Peer to Peer Breakout sessions
17:45 – Break
18:00 – The eCommerce CMO of Tomorrow – Heidi Ahlefeldt-Laurvig
18:25 – Is it all about Product Recommendations? – Rasmus Houlind
18:50 – Food and fun
19:20 – Exploring Retail Media – Michael Laursen
19:40 – Partner Keynote: Future Proof Data Strategy for eCommerce – Robert Johnson
20:00 – Closing Session
20:15 – Mingling, data and fun
21:00 – End of event
Speaker & Panelist Lineup
Christina Elmark – Cohost
Head of eCommerce Section – Brand Leadership Community
Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.
She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her a priceless learnings and ultimately a track record of impressive results.
Heidi Ahlefeldt-Laurvig
Chief Operating Officer & Chief Marketing Officer
Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.
She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer and CMO at CS Medica, where she has been driving the brand and operation strategy into the global market.
Heidi also serves on the judging panel for the prestigious ehandelsprisen (Danish ecommerce awards).
Michael Laursen
Nordic Retail MediaProduct & Data Manager . Elkjøp Nordic
Michael Laursen has had a dynamic career in digital marketing and retail media, primarily within the Elkjøp Nordic AS organization, which is part of Currys plc, and its subsidiary Elgiganten. Starting in 2010, Laursen held various roles at Elgiganten A/S, where he progressed from being the E-com department manager for radio/TV to Traffic Manager E-com, and eventually became the Team Lead for digital marketing. In this leadership role, which he held for over five years, Laursen was instrumental in enhancing the performance of digital channels and driving automation efforts. His work focused on leveraging digital marketing as a critical component of omnichannel retail strategies, reflecting his strong belief in its potential to significantly benefit the business.
Rasmus Houlind
Keynote Speaker and Author – Omnichannel Institute
Rasmus has built a solid career navigating the ever-evolving landscape of marketing automation, omnichannel marketing, e-commerce, content management, and personalisation. His deep understanding of these areas has made him a sought-after consultant and thought leader, helping businesses of all sizes unlock their potential and achieve sustainable growth.
In addition to his practical experience, Rasmus is published author, contributing valuable knowledge to the field through his marketing books, including “‘Hello $FirstName’ – Profiting from Personalizatio” (2023). He is also a sought after speaker and lecturer with his comprehensive and actionable strategies.
Katharina Hanke
Product Manager, Marketing Technology – Pandora
Katharina Hanke is a Product Manager in Pandora’s Data & Technology Organization, focusing on Marketing Technology. She empowers the global Paid Media team with high-quality products and first-party data. Her responsibilities include shaping product vision and strategy, managing the entire product lifecycle, and ensuring quality, security, and compliance.
Katharina collaborates closely with the Paid Media team to deliver business value and employs agile methodologies to reduce time-to-market and enhance product quality. Prior to this role, she served as an Associate Product Manager in the same organization.
Thomas Wilson
Nordic Account Executive – Channable
Thomas is a dynamic and ambitious sales and marketing professional dedicated to empowering e-commerce businesses to unlock their full online marketing potential. As a vital member of the Nordic Business Development team at Channable, Thomas leverages his expertise in e-commerce, digital marketing, and sales to drive growth and innovation in the industry.
Thomas seamlessly integrates his attention to detail with a keen understanding of the broader ecommerce and social marketing business landscape, ensuring that his strategies are not only comprehensive but also strategically aligned with overarching goals.
