Brand Analytics Jam Session Copenhagen is a  high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs). Featuring a unique blend of panel sessions, peer-to-peer networking, and power talks, this event offers the perfect platform to connect, share knowledge, and collaborate with industry experts and peers.

Event Highlights:

  • Panel Sessions: Dive into discussions with industry leaders on key topics such as brand analytics from data sources like CRM, web traffic, sales data, and third-party research. These sessions will provide practical insights into how you can leverage your data to make informed decisions and boost brand performance.
  • Peer-to-Peer Networking: Experience a truly interactive event with structured networking sessions that allow you to engage directly with fellow attendees. This high-engagement format promotes meaningful conversations, knowledge sharing, and the opportunity to forge connections that can inspire new approaches to analytics.
  • Power Talks: Short, sharp, and powerful presentations from leading voices in web analytics, data science, and CDPs. These talks are designed to spark new ideas, challenge the status quo, and inspire action, offering cutting-edge insights into brand analytics and its role in driving customer engagement and growth.

Why Attend?

The Brand Analytics Jam Session Copenhagen is a high-engagement event designed to maximize collaboration, connection, and learning. By participating, you will:

  • Share insights and solutions with peers who are driving innovation in analytics, data science, and customer experience.
  • Learn best practices for optimizing data from multiple sources, including CRM systems, web traffic, sales data, and more.
  • Discover new approaches to using Customer Data Platforms (CDPs) to unify and activate customer data across channels.
  • Network with like-minded professionals who are solving similar challenges in the evolving field of brand analytics.

The Brand Analytics Jam Session Copenhagen offers the perfect opportunity to collaborate, share ideas, and leave with actionable strategies to take your brand analytics efforts to the next level. Don’t miss out on this exciting, interactive event designed to help you unlock the full potential of your data!

Location

IIH Nordic
Artillerivej 86
Copenhagen

Event Partners

Date/Time

31 Oct 2024
16:00 – 21:30

Price

1,850 dkk

Program

16.00 – 16.30 Arrival, connecting & drinks
16.30 Welcome and BLC opening
16.50 Insight talk: TBD
17.05 Panel session 1: Optimizing relations
Host: Nikola Krunic, Saxo Bank
1: Client: Peter Meyer, Aller Media
2: Vendor:
3: Agency:
17:35 Break out sessions
18:10 Break & drinks
18:25 Insight talk: TBD
18:40 Panel session 2: Delivering Value
Host: Robert J, IIH Nordi
1: Piotr Birketoft
2: Leonardo, Pandora
3: Insights guest 1
19:10 Dinner & drinks
19:50 Insight talk: TBD
20:05 Safety in numbers? – Building data driven culture in the organization. Julia Sergeeva, Famly (ok)
20:30 Sparkling insights – Update from the Brand Leadership Community
Evaluations – Steen
20:35 Drinks
21.30 Event closes

Hosts

Steen Rasmussen – Host

Head of the Brand Analytics Section

Co-founder/Director of Data Innovation, IIH Nordic

Steen co-founded his first digital agency based on the core idea that digital needed to be business-centric and support the goals of the organization first. In 2005 cofounded IIH Nordic to focus on data to fully activating the strategic potential for brands.

Steen is highly recognised in the industry for his many talks internationally around the Google data and technology stack.

He is one of the founding members of the Brand Leadership Community Advisory Council, and heads up the Brand Analytics Section.

Nikola Krunic – Saxo Bank – Co Host

Marketing Analyst Lead

Nikola has extensive experience in data analysis, digital research and digital insights for a range Danish and international Brands.

This includes companies such as Novartis, Novo Nordisk, Takeda, Coloplast, LEO Pharma, Ferring, Novozymes, Chr. Hansen, Amgen, L’Oreal, Jabra, Ubisoft, DIS, and Ambu.

He now works at Saxo Bank as a media analyst lead within the paid media team at Saxo Bank.

Featured Speakers (Coming Soon)