GOLD PARTNER
SUPPORTING PARTNER
15:00 Arrival, connecting & drinks
15:30 Say Hi, with Jomar Reyes (A) & Steen Rasmussen (DK), IIH Nordic
16:00 Keynote: Finding Your Way in Analytics – Frederik Werner (DE), Adobe Consultant & Analytics Evangelist, FELD M
16:30 It’s all about your connections – Evan Kaeding (US), Global Director of Solutions Engineering, Supermetrics
16:45 Panel: Preparing for a life with data
• Moderator: Robert Johnson
• Martin Madsen
• Astrid Illum
• Rasmus Harsåe
17:10 Sources of pain, campaign tracking considerations – Julianna Sawma Hauswirth, Account Manager – Partnership & Growth, IIH Nordic
17:25 Introducing Tech Tribes – Breakout 2.0
• Adobe: Brian Egerup Kjærulff
• Google: Martin Madsen
• Piwik: Fabrizio Bianchi
• Amplitude: Tommi Palasvirta
17:50 Break
18:45 Event Updates – ANNOUNCING ANALYTICS.DEV
Update of events around the corner, Superweek dates 2-6 Feb, Measurecamp Malmo, Women in Digital Analytics Nordics, TechWomen CPH, Women in Product, eHandels Konferencen.
19:00 Test for success – Luiza de Lange (SE), Head of CRO, LeoVegas
19:30 Perspectives & Closure – Steen Rasmussen (DK), IIH Nordic
19:40 Making connections
21:00 End
Matthew Niederberger is the founder of Martech Therapy and a Fractional Martech Consultant with over 20 years of experience helping organizations get more value from their marketing technology. He specializes in Customer Data Platforms (CDPs), customer engagement, and data-driven transformation, guiding businesses through complex technology decisions with practical, business-focused solutions.
Throughout his career, Matthew has worked with organizations to simplify Martech ecosystems, improve customer experiences, and build stronger data foundations that support long-term growth. Known for his clear, pragmatic approach, he enjoys turning complexity into actionable strategies that teams can confidently put into practice.
Beyond consulting, Matthew regularly shares his expertise through industry conversations, workshops, and thought leadership, helping marketers stay ahead in an ever-evolving digital landscape while making smarter, more informed technology decisions.
Data is only valuable when it enables better decisions—and that’s exactly where Marta Florentyna Saratowicz focuses her work. As a Data Strategy & Product Leader at Danske Bank, she brings together data, technology, and business strategy to build products and capabilities that create lasting impact.
With experience spanning banking, retail, and digital transformation, Marta has led cross-functional initiatives in data strategy, governance, analytics, and product development. She is passionate about translating complex business challenges into practical, scalable solutions while fostering collaboration across teams and disciplines.
Known for her strategic mindset and hands-on approach, Marta believes that successful data organizations are built not only on technology, but on strong leadership, curiosity, and a shared commitment to continuous improvement.
Piotr Gruszecki helps organizations unlock the full potential of their data by designing enterprise solutions that are both scalable and business-driven. At Altamedia, he works at the intersection of data strategy, cloud technologies, and digital transformation, enabling companies to build modern data ecosystems that support smarter decision-making.
With extensive experience delivering enterprise data solutions across complex organizations, Piotr combines deep technical expertise with a strong understanding of business needs. His work focuses on creating reliable data foundations, optimizing architectures, and helping teams turn information into measurable value.
Driven by a passion for innovation and continuous learning, Piotr enjoys tackling complex challenges and exploring new technologies that shape the future of data. He believes that the most successful solutions are built through collaboration, curiosity, and a clear focus on solving real business problems.
Nicola Strand is an Insights Director at GUT Copenhagen, where she helps brands transform consumer understanding into strategies that drive meaningful business impact. Blending research, data, and creativity, she works closely with teams to uncover the insights that shape stronger brands and better customer experiences.
With over 15 years of experience in marketing, consumer insights, and strategy, Nicola has built a reputation for making complex findings accessible and actionable. She is passionate about understanding people beyond the numbers, believing that the most valuable insights come from combining analytical thinking with genuine human curiosity.
Alongside her work with global brands, Nicola is a frequent speaker and advocates for more authentic leadership, sharing her experiences on confidence, personal growth, and overcoming imposter syndrome.
Matz Lukmani is Product Lead for YouTube & Creatives at Google, where he helps shape the future of digital advertising by connecting product innovation, creativity, and data at global scale. Working with some of the world’s leading brands and agencies, he develops solutions that enable businesses to reach audiences more effectively across YouTube and Google’s advertising ecosystem.
With extensive experience in digital marketing, product strategy, and media innovation, Matz has built a career around transforming emerging technologies into practical business opportunities. His work spans AI-driven advertising, creative effectiveness, and the evolving role of video in today’s marketing landscape.
Passionate about innovation and the future of digital experiences, Matz is known for combining strategic thinking with deep industry expertise, helping organizations stay ahead in an increasingly fast-moving digital world.
Niels Tybjerg is Head of MarTech at Forte Advice, where he helps organizations bring together technology, data, AI, and creativity to build more meaningful customer experiences. Passionate about the intersection of marketing and innovation, he works with businesses to turn complex digital ecosystems into practical solutions that deliver measurable value.
With a career spanning digital strategy, marketing technology, and customer experience, Niels has advised organizations on navigating digital transformation while staying focused on real business outcomes. His work combines strategic thinking with a hands-on approach, helping teams embrace new technologies without losing sight of the people they serve.
A frequent writer and speaker on Martech and AI, Niels is known for making emerging technologies approachable, inspiring marketers to experiment, adapt, and confidently embrace the future.
Steen possesses over two decades of expertise in leadership, data strategies, and community development, establishing himself as an esteemed global speaker in the field of data. He exudes confidence in his ability to drive substantial value within diverse organizational contexts.
In 2001, Steen embarked on his entrepreneurial journey by co-founding his inaugural digital agency. His foundational principle emphasized the imperative of digital solutions being intrinsically aligned with business objectives, thus prioritizing organizational goals. Subsequently, in 2005, he embarked on a new venture IIH-Nordi, co-founding another agency, driven by the aspiration to delve deeper into data analytics, unlocking the full strategic potential that it affords.
Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.
He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2023 Jomar started working full time in the Brand Leadership Community.
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This event features both international and local Danish speakers, as well as representatives from the latest technologies, creating a dynamic and thriving community.
Review: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first Brand Analytics Festival and elevate the conversation around digital analytics, data strategy, and brand performance.
Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for leading analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.
Juliana Jackson is a digital experimentation and analytics leader with over 14 years of experience optimizing web and mobile experiences. At Media.Monks EMEA, she architects and governs end-to-end experimentation programs—combining tag management, AI-driven personalization, and robust measurement frameworks—to drive engagement and revenue growth for global clients.
Previously, Juliana was Growth Product Manager at CXL and held senior roles in product marketing and analytics consulting, where she developed customer lifetime value models, RFM segmentation strategies, and mobile optimization roadmaps. Known in the industry as “The CLV Lady,” she hosts the Standard Deviation Podcast and regularly shares thought leadership on knowledge graphs, data activation, and experimentation best practices.
As a panelist at Web Analytics Wednesday, Juliana will offer actionable frameworks for aligning experimentation with overarching data strategy, leveraging AI to uncover deeper user insights, and building scalable, secure analytics infrastructures to support fast-moving eCommerce and SaaS environments.
