The Brand Experience Jam Session in Copenhagen on December 5, 2024, explores the transformative power of Data-Driven Storytelling for a Seamless Brand Experience.

The Overview

This interactive event will dive into how brands can harness data to craft engaging, personalised narratives that resonate across channels and platforms.

Sessions will feature themes around omnichannel marketing, personalisation strategies, video storytelling, social media integration, and data-driven brand strategies, attendees will gain actionable insights to create cohesive and impactful customer experiences.

The Experience

With a mix of power talks, discussion panels, and peer-to-peer breakout groups, this Jam Session is designed to inspire innovation and equip participants with the tools to connect authentically with their audiences in today’s data-rich world.

The Objective

Designed for brand professionals passionate about creating memorable, customer-centred experiences, this event is a powerful opportunity to gain fresh insights, connect with peers, and leave with actionable ideas to drive your brand forward.

The Brand Experience Jam Session in Copenhagen on December 5, 2024, is an interactive gathering where brand professionals converge to explore and elevate the art of brand experience.

Details

TwentyThree Headquarters
Sortedam Dossering 7E, 2200 København
Copenhagen Denmark

Date/Time

5 December 2024

16:00 – 20:30

Price

1,450 dkk

Book Here

Event Partners

Venue Partner

Program

16:00 Arrival, connecting and drinks
16.20 Welcome – Jomar Reyes – Twentythree
16.50 Running out of Data – Austin Wenzel/Iain Murphy Lytics
17:05 Data as the Storyteller’s Muse: Turning Metrics into Memorable Narratives – Heidi Ahlefeldt-Laurvig
17:20 Community-Driven Marketing: Authenticity Meets Data-Driven Precision – Mia Jensen
17:35 Panel: Brand Experience Redefined
18:00 Peer to peer breakout session – Facilitated by Thomas Wilson
18:30 Dinner
19:00 UK Advertising Scene – Creativity & Technology at speed – Jamie Demetriadi
19:15 State of Video 2024 and beyond – Theis Johan Nielsen
19:30 Content Layer and what it means for the Personalized CX – Ramus Houlind
19:45 Panel Session: The future of Brand Loyalty
– Rasmus Houlind
– Jonas Nygaard – Subscrybe
20:00 Closing Remarks – Heidi & Jomar
20:10 Final Drinks goodbyes – connections
20:30 Thanks for coming

Featured Powertalk Speakers

Heidi Ahlefeldt-Laurvig

Heidi Ahlefeldt-Laurvig

Heidi Ahlefeldt-Laurvig

Head of Brand Experience Section BLC

Chief Operating Officer (COO) and Chief Marketing Officer (CMO), CS Medica

Heidi Ahlefeldt-Laurvig is a dynamic executive with over 15 years of experience driving brand growth through digital transformation in marketing and eCommerce. Currently COO and CMO at CS Medica, Heidi is known for her customer-centric approach, shifting strategies away from feature-focused messaging to prioritise audience engagement and relevance. Her extensive background includes senior roles at P&G, L’Oreal, Cloetta, and Coop, as well as an award-winning track record—having been named on Denmark’s ‘M List’ of top marketers and a finalist at the 2020 Danish Chamber of Commerce Awards.

Heidi excels in transforming businesses across D2C, B2B, and subscription models, with deep expertise in P&L management, operational scaling, and strategic pivots. An active board member and academic contributor, Heidi brings both industry experience and innovative thinking to every initiative, making her a sought-after speaker on customer-led digital transformation and brand resilience.

As a board member and panel judge with ehandelsprisen and Clever content awards, Heidi continues to be exposed to the inside workings of dynamic brands.

Iain Murphy

Iain Murphy

Iain Murphy – Lytics

Managing Director, EMEA

Iain Murphy is an experienced business leader and consultant with expertise in business consulting, leadership development, performance marketing, customer success, and data management. Currently serving as the Managing Director for EMEA at Lytics, Iain oversees the operations of the privacy-centric Customer Data Platform (CDP) and reverse ETL solution.

He is also the Managing Director of IMCG, a UK-based digital data studio, where he focuses on solving data fragmentation and customer journey challenges. With over a decade of experience in customer success, including a senior leadership role at Tealium, Iain is known for his no-nonsense approach to building long-term relationships with customers and partners, ensuring sustainable success.

His technical background in IT hardware, software, and business development complements his strategic mindset in leveraging data for business growth.

Rasmus Houlind

Keynote Speaker and Author – Omnichannel Institute

Rasmus has built a solid career navigating the ever-evolving landscape of marketing automation, omnichannel marketing, e-commerce, content management, and personalisation. His deep understanding of these areas has made him a sought-after consultant and thought leader, helping businesses of all sizes unlock their potential and achieve sustainable growth.

In addition to his practical experience, Rasmus is published author, contributing valuable knowledge to the field through his marketing books, including “‘Hello $FirstName’ – Profiting from Personalization” (2023). He is also a sought after speaker and lecturer with his comprehensive and actionable strategies.

Mia Jensen

CEO WeAreCube Denmark

With over 15 years of experience in the media industry, Mia Jensen is a seasoned professional in sales, brand strategy, and creative campaign development. She has collaborated with leading brands such as Danske Spil, YouSee, Unibet, Toyota, Netto, Bauhaus, and Magasin, tackling challenges from product launches to strategic repositioning and audience engagement.

Mia has a proven track record of managing the entire sales process, from initial needs assessment and crafting tailored, innovative solutions to negotiating contracts and ensuring successful implementation. Known for her passion and results-driven mindset, she creates campaigns that deliver strong ROI while challenging and engaging target audiences.

A strategic thinker and skilled communicator, Mia builds lasting client relationships by deeply understanding their goals. At the Brand Experience Jam Session, Mia will share her expertise on aligning brand strategies with audience needs through data-driven storytelling.

Austin Wenzel

Austin Wenzel

Austin Wenzel (USA)

Managing Director – Key Accounts – Lytics

Austin Wenzel is an experienced advisor with a proven ability to connect organizations with solutions that drive impactful results. As Managing Director – Key Accounts at Lytics, a leading Customer Data Platform (CDP), he partners with clients to navigate the complexities of customer data and personalization. By delivering strategies that enhance customer engagement and business performance, Austin empowers organizations to build meaningful connections with their audiences. With a people-first approach, he focuses on understanding client goals, providing tailored solutions, and fostering long-term partnerships that create sustainable value.

Throughout his career, Austin has built a reputation as a collaborative professional who thrives on solving complex problems. With experience at MongoDB, Qubole, and Traction Labs, Inc., he has worked alongside diverse teams to deliver innovative systems and strategies that drive success. Beyond his client work, Austin is an active participant in the professional community, mentoring peers and sharing insights to promote growth and learning. Known for his focus on collaboration and impactful solutions, he remains committed to helping organizations unlock their potential through thoughtful, technology-driven approaches.

Jamie Demetriadi

Jamie Demetriadi

Jamie Demetriadi (UK)

Founder – Adapted

Jamie Demetriadi is a seasoned creative professional with over a decade of experience in digital advertising and innovation. He has held key roles at top companies, including Apple, where he served as Creative and Tech Lead for the EMEA region, ensuring the highest standards of creative and technical execution. Jamie also worked as a Creative Developer at InMobi, creating campaigns for global brands like Jaguar, Honda, BMW, and Nike, and as a Creative Flash Producer at Feref, where he worked on major film campaigns for Disney, Paramount, and Universal.

As the Founder of adapted, Jamie leads a team dedicated to enhancing brands through digital channels, focusing on quality, creativity, and the use of emerging technologies. His passion for combining innovative strategies with imaginative storytelling makes him a sought-after speaker on topics like data-driven storytelling, omnichannel marketing, and video innovation.

Jomar Reyes – Conference Producer

Brand Leadership Community – Founder & CEO

Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.

He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2022 Jomar started working full time in the Brand Leadership Community.