Brand Leadership Community Conversation with David Meerman Scott
A Wall Street Journal bestselling author, international speaker and advisory board member David’s book “The New Rules of Marketing & PR” sold over 400,000 copies and is now in its 7th edition.
His lastest book “Fanocracy: Turning Fans into Customers and Customers into Fans” (co-written by him and his daughter Reiko), reveals the ways brands can create life long passionate fans. “The book is about Fandom culture and how any business can grow by cultivating fans”, says Scott.
On 22 December, Jomar Reyes of the Brand Leadership Community spoke to David Meerman Scott about how brands can develop strategies that build stronger connections with their customers by making turning them fans.