12 May 2021
15:00-15:45 CET
14:00-14:45 BST


LIVE// Connecting Technology with Resellers, Agencies & Brands

This event is for sales and marketing executives from world leading SaaS companies that are looking to target the lucrative Nordic market.

The Nordic Market for SaaS Martech

The adoption of SaaS Marketing Technology in the Nordics is in a stage of solid growth. The Nordics is known for iconic global brands such as Carlsberg, Lego, Spotify and Maersk to name just a few. These brands have established themselves over the years through excellence in product development, marketing and delivery.

The Opportunity

In the rapidly changing times of the digital age, many of these brands are starting to shift from legacy platforms and technologies into the new world of cloud based applications from established legacy systems.

For those who are from leading SaaS vendors, many of you would have seen growth start to develop in this region with little or no sales and marketing presence. The biggest mistake is when SaaS vendors apply the same marketing and sales practices in the Nordics as they would do in regions like North America or the United Kingdom.

Developing your Nordic sales and marketing strategy

This event from the Brand Leadership Community, is for sales and marketing teams of SaaS martech vendors to understand and develop ways to effectively serve the Nordic markets.


Global eCommerce Manager – Gaming

Sennheiser Communications


Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.

She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.

She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.

See Christina’s Profile on Brand Leadership Community

See Christina on Linkedin

Member of:
Brand Leadership Community Advisory Group, Head of eCommerce Group

Co-founder & CEO, TwentyThree



Thomas Madsen-Mygdal is a Danish designer, entrepreneur and activist behind companies like Mondo, 23, Podio and the reboot festival.

See Thomas on Linkedin

Global eCommerce Manager – Gaming

Sennheiser Communications


Jen is a marketing leader with 20+ years experience in the technology sector; driving demand generation initiatives and market awareness for leading technology providers including; Netgear, Trend Micro, webtrends and Tealium.

Jen is now a Regional Marketing Director at Sprinklr; an enterprise platform to manage all digital customer experiences. She brings a diverse perspective, derived from experience across both B2B & B2C inbound marketing. Like many regional marketers, Jen is a generalist with additional extensive experience in inbound marketing, including SEO, ecommerce, partner marketing and account based marketing (ABM). Jen’s core beliefs are in audience first marketing: Understanding the characteristics, demographics and extent of the audience first, and then determining the best channels and context to reach them.

See Jen on Linkedin

Cultural Coach & Author (Danish/Nordic Regions)

KXM Group


Kay Xander Mellish helps international companies and individuals understand Danish business culture and avoid common mistakes when doing business in Denmark. She is the author of the books “How to Work in Denmark” and “Working with Danes: Tips for Americans”, and the voice behind the long-running “How to Live in Denmark podcast.” A dual US-DK citizen, Kay has worked for Fortune 500 companies in both countries.

See Kay on Linkedin