12 May 2021
This event is for sales and marketing executives from world leading SaaS companies that are looking to target the lucrative Nordic market.
The Nordic Market for SaaS Martech
The adoption of SaaS Marketing Technology in the Nordics is in a stage of solid growth. The Nordics is known for iconic global brands such as Carlsberg, Lego, Spotify and Maersk to name just a few. These brands have established themselves over the years through excellence in product development, marketing and delivery.
In the rapidly changing times of the digital age, many of these brands are starting to shift from legacy platforms and technologies into the new world of cloud based applications from established legacy systems.
For those who are from leading SaaS vendors, many of you would have seen growth start to develop in this region with little or no sales and marketing presence. The biggest mistake is when SaaS vendors apply the same marketing and sales practices in the Nordics as they would do in regions like North America or the United Kingdom.
Developing your Nordic sales and marketing strategy
This event from the Brand Leadership Community, is for sales and marketing teams of SaaS martech vendors to understand and develop ways to effectively serve the Nordic markets.