!Please Note New Date: 16 January, 2025

Brand Analytics Jam Session Copenhagen is a  high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs). Featuring a unique blend of panel sessions, peer-to-peer networking, and power talks, this event offers the perfect platform to connect, share knowledge, and collaborate with industry experts and peers.

Event Highlights:

  • Panel Sessions: Dive into discussions with industry leaders on key topics such as brand analytics from data sources like CRM, web traffic, sales data, and third-party research. These sessions will provide practical insights into how you can leverage your data to make informed decisions and boost brand performance.
  • Peer-to-Peer Networking: Experience a truly interactive event with structured networking sessions that allow you to engage directly with fellow attendees. This high-engagement format promotes meaningful conversations, knowledge sharing, and the opportunity to forge connections that can inspire new approaches to analytics.
  • Power Talks: Short, sharp, and powerful presentations from leading voices in web analytics, data science, and CDPs. These talks are designed to spark new ideas, challenge the status quo, and inspire action, offering cutting-edge insights into brand analytics and its role in driving customer engagement and growth.

Why Attend?

The Brand Analytics Jam Session Copenhagen is a high-engagement event designed to maximize collaboration, connection, and learning. By participating, you will:

  • Share insights and solutions with peers who are driving innovation in analytics, data science, and customer experience.
  • Learn best practices for optimizing data from multiple sources, including CRM systems, web traffic, sales data, and more.
  • Discover new approaches to using Customer Data Platforms (CDPs) to unify and activate customer data across channels.
  • Network with like-minded professionals who are solving similar challenges in the evolving field of brand analytics.

The Brand Analytics Jam Session Copenhagen offers the perfect opportunity to collaborate, share ideas, and leave with actionable strategies to take your brand analytics efforts to the next level. Don’t miss out on this exciting, interactive event designed to help you unlock the full potential of your data!

Location

IIH Nordic
Artillerivej 86
Copenhagen

Event Partners

Date/Time

January 16, 2025
16:00 – 21:30

Price

1,850 dkk

BOOK NOW

Limited seats

Program

16.00 – 16.30 : Arrival, connecting & drinks

16.30 : Welcome and a very BLC opening, Steen Rasmussen & Nikola Krunic

16.50 : Running out of data, Ian Murphy, Lytics

17.05 : Panel session: Optimizing relations

People:

  • Host: Nikola Krunic, Saxo Bank
  • Peter Meyer, Aller Media
  • Lotte Ganry, Accrease

17:35 : Break out sessions

18:10 : Break & drinks

18:25 : State of Video 2024, Theis Johan Nielsen, TwentyThree

18:40 : Panel session: Delivering Value

People :

  • Host: Robert J, IIH Nordic
  • Piotr Birketoft, Adeptus
  • Leonardo Tamashiro Silva, Pandora

19:10 : Dinner & drinks

19:50 : Breaking down siloes and start democratizing data, Niklas Fogander, Amplitude

20:05 : Safety in numbers? – Building data driven culture in the organization. Julia Sergeeva, Famly

20:30 : Sparkling insights and other adventures, Steen Rasmussen, IIH Nordic

20:35 : Drinks and a dose of networking

21.30 : Event closes

Hosts

Steen Rasmussen – Host

Head of the Brand Analytics Section

Co-founder/Director of Data Innovation, IIH Nordic

Steen co-founded his first digital agency based on the core idea that digital needed to be business-centric and support the goals of the organization first. In 2005 cofounded IIH Nordic to focus on data to fully activating the strategic potential for brands.

Steen is highly recognised in the industry for his many talks internationally around the Google data and technology stack.

He is one of the founding members of the Brand Leadership Community Advisory Council, and heads up the Brand Analytics Section.

Robert Alexander Johnson- IIH Nordic- Co Host

Director of Insights and Activation

An analytical extrovert who enjoys building teams and solutions, Robert Alexander Johnson brings a wealth of experience in data-driven decision-making and agile leadership. As the Director of Insights and Activation at IIH Nordic, he specializes in improving marketing performance through data foundations and digital solutions.

With over 15 years of experience on both client and agency sides, Robert excels in public speaking and sharing best practices in marketing technology. As the host for our panel sessions, he will facilitate engaging discussions on data activation and marketing performance.

Nikola Krunic – Saxo Bank – Co Host

Marketing Analyst Lead

Nikola has extensive experience in data analysis, digital research and digital insights for a range Danish and international Brands.

This includes companies such as Novartis, Novo Nordisk, Takeda, Coloplast, LEO Pharma, Ferring, Novozymes, Chr. Hansen, Amgen, L’Oreal, Jabra, Ubisoft, DIS, and Ambu.

He now works at Saxo Bank as a media analyst lead within the paid media team at Saxo Bank.

Featured Speakers

Ian Murphy – Lytics

Managing Director, EMEA

As Managing Director for EMEA at Lytics, Iain Murphy specializes in helping businesses unlock the value of their data to deliver exceptional and connected customer experiences.

With extensive experience in data analytics and customer engagement, he leads initiatives in customer data platforms (CDPs) and data orchestration. Previously, Iain held senior roles at IMCG and Tealium, focusing on resolving data fragmentation challenges and enhancing customer journeys.

His expertise spans business consulting, leadership development, and performance marketing. Join us to gain valuable insights from Iain on leveraging data to drive outstanding customer experiences.

Julia Sergeeva – Famly

Senior Manager Growth Marketing

Passionate about data-driven decision-making and optimizing the digital consumer journey, Julia Sergeeva brings a wealth of experience in growth marketing and strategy. Currently serving as Senior Manager of Growth Marketing at Famly, she focuses on innovative marketing strategies that enhance impact in the early childhood education sector.

Julia has previously led demand generation efforts at Actimo and Kahoot!, and managed global digital analytics at Arjo. With an MA in Public Relations from Peter the Great St. Petersburg Polytechnic University, she excels in working with global teams and is always eager to explore new challenges.

Join us to gain insights from Julia on leveraging data and collaboration to drive growth and meaningful audience connections.

Niklas Fogander- Amplitude

Senior Enterprise Account Executive

A strategic sales leader with a passion for driving exponential growth through data-powered teamwork, Niklas Fogander specializes in accelerating business success.

As a Senior Enterprise Account Executive at Amplitude, he is spearheading enterprise initiatives in the Nordics, helping companies innovate faster and smarter. Niklas brings extensive expertise in go-to-market strategies, revenue optimization, customer experience, and scaling sales teams.

His previous leadership roles at Veo Technologies, Custimy.io, and Google—where he served as Senior Industry Manager for eCommerce—highlight his entrepreneurial mindset and deep experience in SaaS, enterprise sales, and digital marketing. Join his session to discover how to harness data for exponential success in today’s dynamic business landscape.


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