Themes

Research from WAW-CPH 27 April 2023 – Biggest trends and topics in analytics

At the up and coming WAW-CPH, data continues to be the hot topic in relation to privacy, experimentation, personalisation and activation. 2023 will be known as the year that Google made the industry re-evaluate their martech and data structure. This edition brings together diverse minds on stage to share their insights, that could equip us all to build the right data driven brand strategies, tactics combined with the right tools and techniques.

Customer Data Platform 2.0: With ongoing regulatory changes with data privacy and a consumer shift towards protecting their personal data, the role of a CDP is intensifying. The relationship between brands, customers and customer data is rapidly evolving. With Google’s data cut off, it’s major product sunsets and new version of analytics, ALL companies are evaluating their data technology and strategy

• Where does this position other major and new vendors in the area of analytics?
• What changes and evolutions with the Customer Data Platform have in relation to major brands and their winning strategies.

Artificial Intelligence: AI has the potenial to transform marketing and analytics with richer consumer insights through advanced data analysis, predictive modeling, and personalized recommendation systems. But is this yet to be proven? What the investments in technology, implementation and re-training need to achieve this dream setup.

Data Driven Marketing Tech: With the 2023 Marketing Technology landscape exploding to over 11,000 software tools, how do organisations configure the combination of tools that will increase effiency, profibility and most importantly the customer experience. Marketing technology will only work as well with the