Date/Time

14 November 2024
16:00 – 21:30

Price

3,490 dkk

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The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.

The event focuses on how cutting-edge Martech innovations—such as AI, automation, and data integration—can be effectively aligned with business objectives to drive growth, enhance customer retention, and optimize digital experiences that reflect best and innovative practices in omnichannel.

Attendees will explore the latest trends and practical strategies for leveraging technology platforms to not only meet but exceed business goals. The event will delve into how experience-driven leadership, supported by data, can create scalable solutions for customer success in both e-commerce and subscription-based models.

Key highlights of the event include:

  • Panel Discussion: Industry leaders will share insights on how to align innovative Martech solutions with core business objectives, ensuring that technology investments contribute directly to growth, operational efficiency, and customer success.
  • Peer-to-Peer Breakout Session: Attendees will participate in small, interactive group discussions (10-15 people) designed to foster meaningful exchanges about professional experiences and challenges in implementing technology solutions aligned with business goals.
  • Expert-Led Sessions: Sessions will cover practical applications of data-supported, experience-led strategies, with a focus on how the latest technology platforms can be tailored to drive business growth and customer engagement.

The Martech Masterminds event offers a unique opportunity for networking, learning from thought leaders, and engaging with peers to stay ahead in the fast-evolving Martech landscape.

From Nikola Krunic – Head of BLC Martech Section

Martech is essential for brands today because it allows us to truly understand and leverage data to make smarter, faster decisions. By integrating different platforms, we can create a seamless experience for customers across all channels, driving both engagement and loyalty. Automation through martech not only boosts efficiency but also allows teams to focus on more strategic, value-driven tasks. Ultimately, martech gives brands the agility to adapt in real time, ensuring they stay ahead of the competition and meet evolving consumer expectations.

Location

Saxo Bank
Philip Heymans Alle 15, 2900 Hellerup
Denmark
Full Catering (Dinner & Drinks)

Head of BLC Martech Section

Head of BLC Martech Section

“The days of non technical marketers are long gone.”

Program

16:00 Arrival, registration, meet and greet
16:30 Welcome from Nikola Krunic of Saxo Bank & Jomar Reyes (Host)
16:50 Driving eCommerce Success: Strategies for Customer Acquisition and Retention in a Competitive Market – Peter Boris Kreilgaard, Coop
17:20 Brand Experience and Marketing Technology – Heidi Ahlefeldt-Laurvig, CMO (COO) CS Medica
17:50 Group Activity – Thomas Wilson
18:00 The Future of Marketing Technology Panel Session
18:30 Peer to Peer Breakout Sessions
19:00 Dinner
19:30 The Martech Landscape of Today – Thomas Wilson
19:50 Leveraging Technology for Marketing Operations – Edward Fowler
20:20 Measuring the business value of Martech, People & Processes – Nikola Krunic, Saxo Bank
20:50 Closing Insights and Feedback
21:00 Drinks
21:30 Event closes

Featured Speakers

Peter Boris Krielgaard

Peter Boris Krielgaard

Peter Boris Kreilgaard
Commercial Director (CCO) and eCommerce Director, Coop.dk

Peter Boris Kreilgaard is the Commercial Director and eCommerce Director at Coop.dk, Denmark’s third-largest eCommerce site. With over 9 years of leadership at Coop.dk, Peter is responsible for driving business growth, managing P&L, and leading a team of over 100 employees across sales, marketing, business development, logistics, and customer service. Under his leadership, Coop.dk has consistently exceeded turnover and EBITDA targets, achieving significant market share growth in key categories.

Peter brings extensive experience in building high-performing teams, optimizing customer journeys, and executing commercial strategies that blend analytical insights with practical business tactics. Prior to his role at Coop.dk, Peter held leadership positions at companies such as TOYS”R”US, Siemens Mobile, and Statoil, where he contributed to commercial success and marketing innovation.

Heidi Ahlefeldt-Laurvig

Heidi Ahlefeldt-Laurvig

Heidi Ahlefeldt-Laurvig

Chief Operating Officer (COO) and Chief Marketing Officer (CMO), CS Medica

Heidi Ahlefeldt-Laurvig is a dynamic executive with over 15 years of experience driving brand growth through digital transformation in marketing and eCommerce. Currently COO and CMO at CS Medica, Heidi is known for her customer-centric approach, shifting strategies away from feature-focused messaging to prioritise audience engagement and relevance. Her extensive background includes senior roles at P&G, L’Oreal, Cloetta, and Coop, as well as an award-winning track record—having been named on Denmark’s ‘M List’ of top marketers and a finalist at the 2020 Danish Chamber of Commerce Awards.

Heidi excels in transforming businesses across D2C, B2B, and subscription models, with deep expertise in P&L management, operational scaling, and strategic pivots. An active board member and academic contributor, Heidi brings both industry experience and innovative thinking to every initiative, making her a sought-after speaker on customer-led digital transformation and brand resilience.

As a board member and panel judge with ehandelsprisen and Clever content awards, Heidi continues to be exposed to the inside workings of dynamic brands.

Thomas Wilson

Thomas Wilson

Thomas Wilson

Business Development – Channable / BLC Advisory Councilor

Thomas Wilson, a driven young professional deeply committed to maximizing online marketing efficiency for e-commerce enterprises. Currently an integral part of Channable‘s Nordic Business Development team, Thomas applies the insights gained from his BA in Hospitality Management at Hotelschool The Hague to fuse hospitality principles into the realm of e-commerce.

Recognized for his detail-oriented approach without losing sight of the broader context, Thomas takes on challenges with humility and unwavering dedication, persisting until tasks are flawlessly completed. His overarching goal is to harmonize the worlds of hospitality and e-commerce, ensuring businesses leverage strategic insights and meticulous execution to unlock their full online marketing potential. Join Thomas on the journey of crafting seamless and impactful digital experiences.

Edward Fowler

Edward Fowler

Edward Fowler

Marketing Technology and Growth Strategy Consultant

Edward Fowler is a seasoned leader in marketing technology and growth strategy with over six years of experience at Better Collective, a leading digital sports media group. Currently consulting on integrating product and technology for the group’s AdTech and MarTech initiatives, Edward has a deep background in leveraging data-driven insights to drive operational excellence and growth.

In his previous roles, Edward served as Product Owner for Customer Data Platforms & Analytics and Business Owner for Marketing Operations, where he scaled marketing operations and advertising products across regions. Leading four global teams across Marketing Operations, Ad Operations, eCommerce, and Technology Integration, he developed robust MarTech capabilities, from Oracle Marketing Cloud implementations to CRM and marketing automation strategies. Known for his expertise in supporting M&A activities and optimising global processes, Edward brings valuable insights on harnessing data, technology, and strategic alignment for impactful business outcomes.

Nikola Krunic

Nikola Krunic

Nikola Krunic

Marketing Analyst Lead, Saxo Bank

Nikola Krunic is an experienced marketing analyst and data strategist at Saxo Bank. In his role, Nikola focuses on optimizing digital performance through advanced analytics, personalization, and cross-channel attribution, ensuring data-driven decision-making across Saxo Bank’s owned, earned, and paid media channels. With a strong background in digital insights and analytics, Nikola has worked with leading Danish and international brands, including Novartis, Novo Nordisk, L’Oréal, Jabra, and Ubisoft.

In addition to his role at Saxo Bank, Nikola serves as Head of the Martech Section at the Brand Leadership Community, where he actively engages as a speaker, trainer, and advisor on marketing technology, analytics, and digital marketing. His expertise spans MarTech stack optimization, experimentation, and bridging digital insights with strategic business goals. Nikola’s deep understanding of data-driven strategies and digital transformation makes him a sought-after speaker on topics of analytics, customer data, and media optimization.

Pavla S. Weber Petterson

Pavla S. Weber Petterson

HIDDEN

Pavla S. Weber Pettersen

Global Digital Marketing and Martech

Pavla is a seasoned marketing leader with over a decade of experience driving business growth through customer-centric strategies. Currently, she leads Global Digital Marketing and Martech at ISS, overseeing operations across 30+ countries and managing a team of 60+ professionals. Pavla specializes in aligning digital marketing initiatives with business goals, focusing on buyer enablement, account-based marketing, and digital lead generation.

Throughout her career, Pavla has held senior roles at notable organizations, including Publicis Sapient, where she served as a Content Marketing Consultant, and Komfo, where she led Lead Generation efforts through Inbound Marketing. She has also been Global Marketing Manager and Senior Global Customer Engagement Manager at ISS, where she pioneered the company’s Account-Based Marketing approach and developed strategies to drive customer retention and digital engagement.

With a proven track record of enhancing brand perception, building high-performing teams, and driving measurable results, Pavla’s expertise spans industries such as SaaS, mobile advertising, and facility management. Her work has successfully implemented transformative marketing strategies, advanced digital infrastructure, and empowered global teams to deliver high-impact results.

The Program Committee

The Martech Masterminds event is curated by a team of experienced program directors: Nikola Krunic, Astrid Illum, Christina Elmark, and Jomar Reyes. Together, they bring a wealth of expertise from diverse areas of Martech, digital strategy, eCommerce, and customer experience management.

  • Nikola Krunic, Media Analyst Lead at Saxo Bank and Head of the Martech Section for the Brand Leadership Community, brings deep insights into data analysis and digital research. His experience in guiding companies through digital transformation enables the program to feature cutting-edge strategies for leveraging data to drive business growth and customer engagement.
  • Astrid Illum, Director & Product Leader of Audience Interaction at TV 2 Denmark, is a visionary leader in aligning technology with business goals. Her focus on innovation and team-driven success informs the program’s sessions on leadership, agile methodologies, and scalable solutions for customer retention and digital experience optimization.
  • Christina Elmark, Head of eCommerce Section and Advisory Council Member, has over 15 years of experience in driving eCommerce growth, digital transformation, and brand success. Her expertise in developing customer-centric strategies and optimizing digital experiences enhances the program’s focus on creating impactful, sustainable growth for eCommerce and digital businesses.
  • Jomar Reyes, founder of the Brand Leadership Community, focuses on fostering peer-to-peer learning and building meaningful connections within the Martech ecosystem. His leadership ensures that the program aligns with the latest industry trends and promotes long-term growth strategies for brand and marketing professionals.

Together, this team of program directors is crafting a comprehensive agenda that blends strategic discussions with practical insights, ensuring that the event delivers value to senior brand and marketing professionals looking to stay ahead in a rapidly evolving Martech landscape.

Nikola Krunic

Nikola Krunic

Astrid Illum

Astrid Illum

Christina Elmark

Christina Elmark

Jomar Reyes

Jomar Reyes