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The eCommerce Business Unit
4:06 Christine Elmark talks about where eCommerce should be positioned in an organisation.
Data Strategy, Resources & Experimentation
3:35 Heidi Teschemacher talks about data strategy for eCommerce. She highlights the importance of data for balancing team resources, advertising and innovation through experimentation.
eCommerce Trends & Predictions
4:19 Kathy Franco gives some of her thoughts of future trends and predictions of how brands and consumers will engage in the future.
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Introducing our eCommerce Advisors
In this first webcast episode of The Future of eCommerce, we introduce our resident eCommerce advisors from the Brand Leadership Community.
The advisory group are thought leaders and pioneering practitioners who are leading the way. With innovation in strategy, application of technology and data they are achieving brand growth through business online.
The group are involved in bringing the right topics to the webcasts, and find other people and technologies worth interviewing with their critical insights.
Christina Elmark, Kathy Franco and Heidi Teschemacher have been leading the way in recent years in their executive positions with leading retail brands.
We ask discuss with them the following;
- Their career journey and what has been the drivers and inspiration to persist and pursue their goals.
- The challenges that they have faced with technology, culture and consumer behaviour.
- The basics of eCommerce.
- Their views on the trends in the future of eCommerce, where brands and organisations need to focus their efforts and resources.
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