Details
Esromgade 15, Opg.1,
4.tv, 2200, 2200 København
Date/Time
16 March 2023
16:00 – 21:00
Price
Earlybird
1,900 dkk
Event Partners
Olga Safonova
Senior Product Manager, Workday
Olga is a strong product leader with 15+ years of experience in technology, product management, product development, digital strategy, growth hacking, and marketing. Olga is now a Senior Product Manger at Workday, a Human Capital Mangement (HCM) solution.
She has experience in global market-leading companies within FinTech, HealthTech, MarTech and now HRTech. Some of these companies include Saxo Bank, Leo Innovation Lab, Siteimprove and now with Workday an enterprise/HR management tool.
Adam Greco (US)
Product Evangelist, Amplitude
Adam Greco is one of the leaders of the digital marketing analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data.
Adam has blogged extensively about digital marketing analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several digital analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data to accelerate growth.
Jonas Baek
Partner & Head of Product, Precis Digital
Jonas a seasoned product management professional with over 5 years of experience at Precis Digital, where he started as a student worker and worked his way up to become Partner & Head of Product. At Precis Digital, Jonas leads the product side of a 30-man tech department that builds technology for digital marketing, including operational efficiency solutions for internal teams and a SaaS platform for clients in the field of attribution and marketing evaluation.
With a background in digital marketing and product management, Jonas has a deep understanding of the industry and is dedicated to providing data-driven solutions that help businesses succeed. He is passionate about leveraging data and technology to drive growth and improve efficiency for clients in the digital marketing space.
Ivan Bager
Director of Product
Ivan is a senior product development leader and business analyst with over 20 years of experience from large multinationals, successful start-ups and independent consultancy. This includes brands such as Coloplast, Velux, Nordea, Siteimprove and currently with Mouseflow as their Director of Product.
He has many years experience with cross-functional and product -team leadership, with a solid background in e-commerce and analytics. He has a deep understanding of the ins and outs of organizational integration of product development. Ivan delivers an analytical and data-driven approach to business activities, that engages at the strategic level to link overall business goals. to tactical and precise measures, KPIs, OKRs and optimization paths.
Heidi Ahlefeldt-Laurvig
Chief Operating Officer & Chief Marketing Officer
Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to challenge and transform mindset into ‘customer-centric and less in-love with features’.
She was born into branding and retail, working at P&G, L’Oreal, Cloetta, Meny and Coop. Heidi is now Chief Commercial Officer at Life Extension Europe. In recent years, she has directed this company to focus on the advanced usage of data and relevance to its digital audience. This has delivered unprecedented results.
Kilian Tscherny
Product Analyst, Pleo
Kilian is a product analyst at the Danish ‘Unicorn Startup’ Pleo.
He works with with various disciplines of data, including product analytics, data science, and data modelling to help product teams succeed through data-informed decision making.
Prior to Pleo, Kilian has a background in programmatic advertising at MediaCom and Sojern as a performance marketing analyst in Dublin, Ireland.
Program
16:00 – Arrival, registration & drinks
16:30 – Intro, Brand Leadership Community
16:45 – The Art of Data Driven Product Leadership, Ivan Bager – Product Leader, Mouseflow
17:00 – Product & Numbers, Killian Tscherny – Product Analyst, PLEO
17:15 – Going Beyond Business as Usual, Jonas Baek – Head of Tech, Precis Session
17:30 – Break out session
18:15 – Food & Fun
19:00 – Data Driven Product Management, Olga Safonova – Senior Product Manager, Workday
19:15 – Expanding Product Thinkng, Adam Greco – Product Evangelist – Amplitude
19:30 – Borrowed, Blue, Old & New – Heidi Ahlfeldt-Laurvig
19:45 – Evaluations, Thoughts and Next Steps, Jomar Reyes, Brand Leadership Community
20:00 – Mingling, drinks and fun
21:00 – End of event
