Review from Christina Elmark – Conference Director
Head of the BLC eCommerce Section
Our first eCommerce Jam Session Copenhagen, was an exceptional occasion – an evening characterized by compelling discussions, relevant insights, and engaging conversations on the essential victories and evolving trends in e-commerce. The event brought together a formidable assembly of industry professionals, each contributing their wealth of experience and forward-thinking views on the future. The atmosphere was charged with dynamic discussions, making it a memorable night filled with meaningful interactions that deepened our understanding of the latest developments in the ecommerce landscape.
Join us at the eCommerce Jam Session where we unlock the power of technology and data to drive success in the ever-changing digital landscape. As the industry faces new challenges and emerging technologies reshape the way we operate, it’s crucial to build a customer data platform that makes a difference bottom line from eCommerce.
We’ll delve into how changes affect our work, customer interactions, and overall growth.
- Discuss strategies to adapt and provide a seamless and personalized digital experience to meet evolving customer needs.
- Understand and explore the importance of omnichannel strategies and multi-device experiences in mapping your customers’ journey.
- Managing of advertising, launching of campaigns at scale.
Christina says,” Ignite your ecommerce journey at our inclusive event, uniting professionals at every level. Gain fresh energy, focus, and build invaluable connections with passionate peers. Elevate your impact and contribute to the dynamic ecommerce community.”
The purpose of this gathering is to reignite your passion for the eCommerce industry and reinforce the excitement of working in this field. Our focus will revolve around customer and product data, delving into why it remains crucial for achieving success.
At eCommerce Jam Session, you’ll have the opportunity to connect with industry pioneers who are at the forefront of eCommerce innovation. Through engaging breakout sessions, attendees will share valuable insights, inspiring stories, and best practices to help you excel in your eCommerce endeavors.
Peer to Peer sessions
One of the highlights are our Peer-to-Peer Sessions, a standout feature offering open discussions and fresh perspectives from eCommerce professionals. Curated small group interactions delve deep into specific topics, fostering meaningful knowledge sharing. Network with like-minded peers, building connections and gathering innovative ideas to enhance your professional development in just one session.
Break out group topics
- Personalisation & Privacy
- Conversion Optimization
- Amazon Strategies
- Paid Media
- Customer Data Platforms for eCommerce
- Content & Social Media
Join us at eCommerce Jam session and unlock the power of data to elevate your eCommerce strategies, stay ahead of the curve, and drive remarkable results in this dynamic industry.
Thought Leadership Panel Sessions
Engage in enlightening Leadership Panel Discussions featuring distinguished members of the Brand Leadership Community Advisory Council and esteemed industry experts. Join us for two thought-provoking sessions as our panelists delve into crucial eCommerce topics. Your active participation is encouraged—pose questions or share your insights during these interactive discussions. The evening’s focal points include:
- 3 Critical ‘Must Wins’ in eCommerce for the Next 12 Months
- Mastering Customer Lifetime Value: Planning, Implementation, and Strategic Utilization.
Topics to explore and discuss
- Growing market share in down economy
- Bottom line growth
- Profitability management
- Customer Centric Focus – Retention, Loyalty, LTV
- Data strategy for eCommerce
- What role does a CDP play for eCommerce
- Having the right traffic Vs Increasing traffic
- AI in eCommerce
16:00 – Arrive
16:30 – Welcome session – Introductions
16:50 – Bringing profitability into the e-commerce engine room by Dag-Yero Midtvåge Diallo, Client Director at Precis Digital (Event Partner)
17:05 – Leadership Panel Discussions: eCommerce in the next 12 months – 3 Critical must-wins.
Panelists: Ole Gregersen, George Papageorgiou, Carsten Rose, and hosted by Christina Elmark
17:40 – Peer-to-Peer Breakout Sessions
18:10 – Break
18:25 – Talk from Channable (Event Partner)
18:40 – Leadership Panel Discussions: Customer Lifetime Value Panel Session.
Panelists: Rasmus Houlind, Valentin Radu, Heidi Ahlefeldt-laurvig, and hosted by Christina. Elmark
19:10 – Break for Dinner
19:40 – Peer-to-Peer Breakout Sessions
20:10 – Podcast Recording: The Problem with eCommerce
20:30 – Network and Drinks
21:30 – End
Global Brand Strategist
CMO at CS Medica
Founding BLC Advisory Council Member
Keynote Speaker and Author within Personalization and Omnichannel Marketing
PPC Automation & Feed Management Specialist – Channable
Conversion optimisation specialist & Founder of Conversionboost
Carsten Rose Lundberg
Head of Digital Commerce
Danish Chamber of Commerce
Author – The CLV Revolution
Founder of Omniconvert
Senior E-tail, Multibrand & Distribution Manager EMEA
Bang & Olufsen
Media Analyst Lead