Analysis to Activation / Empowering Marketing Technology with Data
25 May 2023: Our Brand Analytics Section presented this forum for professionals behind brands who work with data and the latest in marketing technology. From Customer Data Plaforms, Data Strategy and the activation of data for marketing, innovation and product development, this event brings leaders in the community under one roof to discuss how they will drive the future of their brands.
The evening brought together product managers, data scientists, and industry leaders to explore the latest trends and best practices in data-driven product management and development.
Peer to peer sessions
These break out sessions gave attendees, speakers and product specialists a chance to connect with each other in closed environment. This format opens the door to priceless relationships within the brand community.
Philip Heymans Alle 15, 2900 Hellerup
Full Catering (Dinner & Drinks)
25 May 2023
16:00 – 21:00
16:00 Arrival, registration, welcome drink
16:30 Welcome from Nikola Krunic of Saxo Bank
16:35 Conference opening – Welcome to Tomorrow, Jomar Reyes – Brand Leadership Community
16:50 The Decision Economy – Steen Rasmussen (DK), IIH Nordic, co-founder and Digital Explorer
17:10 Data Driven Heroics – Matias Hejl, Vice President Operations at LuggageHero
17:40 Break out sessions
18:20 Data to Martech: It’s all about activation – Peter Larsen at Saxo Bank
19:30 Data As A Product – For Actionable Strategies & Stakeholder buy-in – Nicola Strand at Vertic
19:50 The Power of Data Driven Personalisation – Rasmus Houlind
20:30 Sparkling insights/Evaluations & update from the Brand Leadership Community
20:45 Speakers Panel session – Q&A
22:00 Event closes