Agency Leadership Forum

This new and exclusive gathering of agency minds focuses on sharing and refining the art of being an agency. Diving into industry best practices, fostering collaboration, and exploring the cutting-edge technology trends shaping the future.

The objective of this event is to equip the agency leaders of today and tomorrow with the knowledge and tools to thrive in today’s rapidly evolving agency / MarTech landscape as well as create valuable networking opportunities.

Agencies face a unique set of challenges in today’s dynamic landscape, particularly when it comes to client relations, the digital age, data strategy, new technologies and cross discipline collaboration

By addressing these challenges together proactively we as agencies can both deliver increased value to clients, growth and thrive together in the fast-paced digital world.

We look forward to welcoming you to the Agency Leadership Forum!

Details

TwentyThree Headquarters
Sortedam Dossering 7E, 2200 København
Copenhagen Denmark

Date/Time

11 April 2024

16:00 – 20:00

Price

1,950 dkk

Book Here

Event Partners

Venue Partner

Program

16:00 Arrival, registration,
16:15 Welcome Address

16:35 The Future of Performance Marketing – Power Talks/Panel Session
Chris Kubbernus, Michael Laursen & Nikola Krunic – Moderated by Jomar Reyes
17:35 Short break

17:50 Powertalk from Thomas Wilson
18:00 Peer to Peer Break out sessions
18:20 Break

18:50 Brands, Agencies and Martech Partnerships – Power Talks/Panel Session
Marta Saratowicz, Michael Green & Steffen Christensen -Moderated by Thomas Wilson
19:50 Thank you
20:00 Good Evening

Panelist & Speaker Lineup

Michael Laursen

Elkjøp Nordic AS – Performance Marketing & Data Manager

Michael Laursen is renowned for his expertise in performance marketing and data activation within the Nordic region, with his background in Partner Marketing at Elkjop Nordic.

Michael’s expertise spans across the Nordic region, he also brings a unique perspective from his time working with the local Danish team at Elgiganten Denmark. Here, he focuses on digitalization, digital strategies, and selecting the most effective marketing mix to drive success in the Danish market.

In his power talk, Michael will delves into the his role that continuously develops digital channels for optimal performance across the Nordics. He emphasizes the importance of collaboration with colleagues to foster best practice sharing, marketing automation, segmentation, and the ethical use of first-party data, all while ensuring compliance with GDPR regulations

Marta Saratowicz

Implementation Team Lead & Product Manager – IIH Nordic

Marta Saratowicz is a seasoned leader and digital expert in analytics and marketing, having cultivated her craft across diverse international landscapes, including Dubai, Denmark, Poland, and Spain. Her journey through these vibrant hubs has honed her insights into digital strategies with a global perspective.

Marta’s expertise lies in her experience of the entire digital data pipeline. From architecting data structures to implementing analytics products and crafting insightful dashboards, Marta ensures a seamless flow of information crucial for business success.

As a leader, she orchestrates a team of seven engineers, with a management style of an open feedback culture, coupled with innovative practices like team Kanban boards and retrospectives transforming the Implementation Engineering team’s dynamics and quality of work.

Steffen Fagerström Christensen

TwentyThree – CTO & Co-Founder

As co-founder of Europe’s only player in the global video software space, Steffen has been pioneering the MarTech landscape for more than two decades. Today, TwentyThree is the world’s first platform with all the tools everyone in the company needs to do video at any touchpoint.

Born and still headquartered in Copenhagen, TwentyThree is the European player in the global video software space and the leading MarTech company in Denmark. Every day, more and more of the world’s best webinar program managers, video producers, and video marketers upgrade to TwentyThree to help their companies become video-first. TwentyThree is the world’s only platform with all the tools everyone in your company needs to do video at any touchpoint.

Chris Kubernus

Kubbco – Founder and CEO

Chris Kubernus is the Founder and CEO of Kubbco, a pioneering social media agency based in Europe and North America that launched in 2016. They specialize in driving engagement and attention on social media, partnering with industry leaders such as Novo Nordisk, Olaplex, Icelandair, Metro, and many others. Chris is a seasoned keynote speaker with over 100 engagements worldwide, including landmark events like Ungagged in London and Las Vegas.

Thomas Wilson

Nordic Account Executive – Channable

Thomas is a dynamic and ambitious sales and marketing professional dedicated to empowering e-commerce businesses to unlock their full online marketing potential. As a vital member of the Nordic Business Development team at Channable, Thomas leverages his expertise in e-commerce, digital marketing, and sales to drive growth and innovation in the industry.

Thomas seamlessly integrates his attention to detail with a keen understanding of the broader ecommerce and social marketing business landscape, ensuring that his strategies are not only comprehensive but also strategically aligned with overarching goals.

Michael Green – Co-Founder & CEO

Desupervised/Alviss.io

As a speaker Michael Green, is our feature subject matter expert in AI and machine learning with real-world applications in his presentations. With a background spanning from Special Forces to theoretical physics, Michael’s journey is as diverse as it is captivating. As a co-founder of Blackwood Seven and founder of Desupervised/Alviss.io, he has consulted for industry giants like Vodafone, Volkswagen, and Allianz.

Michael’s featured powertalk will delve into groundbreaking methodologies like the innovative CX model he crafted for Allianz, showcasing how AI can quantifiably impact brand perception and sales. His talk on the Allianz case study elucidates the transformative potential of data-driven approaches, spotlighting the creation of the Return on CX Investment metric and its pivotal role in empowering businesses to optimize resource allocation for maximum impact.

Michael’s focuses on blending theoretical knowledge with practical solutions, and how agencies can harness the power of AI for their clients.

Nikola Krunic – Head of BLC Martech Section

Media Analyst Lead – Saxo Bank

Nikola has extensive experience in data analysis, digital research and digital insights for a range Danish and international Brands.

This includes companies such as Novartis, Novo Nordisk, Takeda, Coloplast, LEO Pharma, Ferring, Novozymes, Chr. Hansen, Amgen, L’Oreal, Jabra, Ubisoft, DIS, and Ambu. He now works at Saxo Bank as a media analyst lead within the paid media team at Saxo Bank.

Nikola is also the head of the Martech Section of the Brand Leadership community, a member of the advisory council and a regularly featured speaker, commentator and trainer in the areas of Marketing Technology, Digital Marketing and Analytics.

Jomar Reyes – Conference Producer

Brand Leadership Community – Founder & CEO

Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.

He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2022 Jomar started working full time in the Brand Leadership Community.

Brand/Client Based Themes

Data Strategy: The road to Data Ownership Data & analytics tools (Data ownership)
eCommerce / Social Commerce
Personalisation
Customer Lifetime Value
Marketing Technology
AI for Brands
The Power of Personalisation/Segmentation
AI Conversational Commerce/marketing solutions
Decoding online Retail trends

Agency Specific Topics

The art of the RFP
Making your agency brand stand out
Partnering with Martech Vendors
Recruitment & people management
Inhouse agency collaborations
Internationalisation

Speakers

Leaders of progressive and innovative agencies that service enterprise & retail brands online
Brand/Product owners who are responsible for growing their market pentration and innovation
SAAS Technology Vendors leading the way with their product development AND growing channel partnerships

Event Format

Power Talk and Panel – Agency Leaders
Marketing technology Keynotes
Thought Leadership Update
Martech Vendor Sharktank