Highlights
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Put yourself in the brand story
Sofie Explains the importance of including the people behind the brand when it comes to brand story telling.
Using Personas for Story Telling
How a customer framework includes the customer’s narrative that assists with delivering the right story format for the audience.
Brand Story Telling
This talk explores the power of brand story telling some of the techniques that brands should engage with.
Sofie is a CMO highly experienced in content marketing and building a brand’s story narrative. This is her keynote talk a the Brand Leadership Masterminds event in Copenhagen November 2023.
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