Sofie is a digital marketeer most comfortable in the space between strategy and hands-on execution, data and creativity, content and lead generation. Ever since discovering content marketing years ago, it has been her passion – and she’s eager to share her view on content, strategy and lead generation through numerous articles, lectures, workshops and classes. She has been at the agency side for a couple of years, a a-kasse and now a SaaS-company – always with content marketing and digital strategy as the centerpoint.
Sofie is just now transitioning into the role of CMO at TimeLog; a Professional services automation (PSA) platform supporting and optimising the internal processes from deal to cash flow for service organisations.
Specialties: Content marketing, storytelling, copywriting, SEO, communication strategy, social media, personas, inbound marketing, lead generation, marketing automation
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