Introduction to Inbound
‘Inbound’ is what marketers refer to as the strategy of creating content and experiences that attract customers. From the customer’s point of view, inbound marketing provides to them some answers and insights of what a brand can deliver.
Inbound marketing has seen its rise to prominence with the rise of the internet, which has made search engines a vital part of connecting buyers to brands. Content marketing is a powerful strategy producing assets that provide a ‘long tail’ of value to the brand.
With social media becoming a bigger part of the internet, the buyer now has a voice to openly publish both praise and complaints about the brand experience. Brands have also become publishers and creators of community not just products and services.
Online video has also become an influential medium within social media and video networks such as YouTube, the world’s second largest search engine.
In this episode we will explore experts in Content Marketing/SEO, Video Marketing and Social Media/Conversational Marketing.
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