About Martech & Web Analytics Wednesday Copenhagen

Martech & Web Analytics Wednesday brings together marketers, analysts, technologists and digital leaders to explore the future of marketing technology, customer data, AI and analytics.

Building on Copenhagen’s long-running Web Analytics Wednesday community (Since 2008), the event delivers practical insights, inspiring speakers and valuable networking for professionals shaping the future of digital marketing and customer experience.

Martech & Web Analytics Wednesday is a part of:

30. September – 01 October 2026

Save the date

30 September 2026
15:00 – 21:00

Københavns Professionshøjskole – Campus Carlsberg København

Book Your Free Ticket

Programme:

Breakout Tracks

From 18:30, the programme splits into two parallel tracks. Attendees can choose between the Data & AI Track and the Martech Track.

Data & AI Track

Martech Track

Everyone Reunites

Speakers

Matthew Niederberger (NL)

Fractional Martech Consultant

Martech Therapy

Matthew Niederberger is the founder of Martech Therapy and a Fractional Martech Consultant with over 20 years of experience helping organizations get more value from their marketing technology. He specializes in Customer Data Platforms (CDPs), customer engagement, and data-driven transformation, guiding businesses through complex technology decisions with practical, business-focused solutions.

Throughout his career, Matthew has worked with organizations to simplify Martech ecosystems, improve customer experiences, and build stronger data foundations that support long-term growth. Known for his clear, pragmatic approach, he enjoys turning complexity into actionable strategies that teams can confidently put into practice.

Beyond consulting, Matthew regularly shares his expertise through industry conversations, workshops, and thought leadership, helping marketers stay ahead in an ever-evolving digital landscape while making smarter, more informed technology decisions.

Marta Florentyna Saratowicz (DK/PL)

Data Strategy & Product Leader 

Danske Bank

Data is only valuable when it enables better decisions and that’s exactly where Marta Florentyna Saratowicz focuses her work. As a Portfolio Lead within Data Products CoE at Danske Bank, she brings together data, technology, and business strategy to enable others to build products and capabilities that create lasting impact.

With experience spanning banking, retail, and digital transformation, Marta has led cross-functional initiatives in data strategy, tracking and measurement, marketing analytics, and product development. She is passionate about translating complex business challenges into impactful, scalable solutions while fostering collaboration across teams and disciplines.

Known for her strategic mindset and hands-on approach, Marta believes that successful data organizations are built not only on technology, but on strong leadership, curiosity, and a shared commitment to continuous improvement.

Emelie Persson (SE/DK)

Operations & Consulting Lead

Brand Leadership Community

Emelie Persson is an experienced digital strategist and leader with a strong background in customer experience, service, digital marketing and organisational development. Through several leadership roles at Elgiganten, she gained extensive experience in leading teams, improving customer-facing operations and turning customer needs into stronger services and business outcomes.

Building on her education at IHM Business School, Emelie combines commercial understanding, people leadership and digital strategy with a highly practical approach to execution. Her experience spans strategy development, project management, campaign optimisation and customer-focused transformation, giving her a broad perspective on how organisations can connect people, processes, technology and data.

Emelie has also developed strong hands-on expertise in Piwik PRO, working with analytics and data activation to help organisations better understand customer behaviour and translate data into action. At Brand Leadership Community, she brings this experience into professional learning and leads the Piwik PRO masterclass, helping participants move beyond reporting and use their data to support more relevant customer experiences and better business decisions.

Piotr Gruszecki (PL)

CEO

Altmedia

Piotr Gruszecki helps organizations unlock the full potential of their data by designing enterprise solutions that are both scalable and business-driven. At Altamedia, he works at the intersection of data strategy, cloud technologies, and digital transformation, enabling companies to build modern data ecosystems that support smarter decision-making.

With extensive experience delivering enterprise data solutions across complex organizations, Piotr combines deep technical expertise with a strong understanding of business needs. His work focuses on creating reliable data foundations, optimizing architectures, and helping teams turn information into measurable value.

Driven by a passion for innovation and continuous learning, Piotr enjoys tackling complex challenges and exploring new technologies that shape the future of data. He believes that the most successful solutions are built through collaboration, curiosity, and a clear focus on solving real business problems.

Nicola Strand (UK/DK)

Insights Director

GUT Copenhagen

Nicola Strand is an Insights Director at GUT Copenhagen, where she helps pharmaceutical and medtech companies transform customer data into strategies that drive meaningful business impact.

With over 15 years of experience in marketing, consumer insights and strategy, Nicola has built a reputation for making complex findings accessible and actionable. She is passionate about understanding people beyond the numbers, believing that the most valuable insights come from combining analytical thinking with genuine human curiosity.

Alongside her work with global brands, Nicola is a frequent speaker and advocate for more authentic leadership, sharing her experiences around confidence, personal growth and overcoming imposter syndrome.

Matz Lukmani (UK)

AI & ANALYTICS LEADER

Independent

Matz Lukmani based in London (UK) has worked with Google for the past +11 years on product Go-to-Market for products like Google Analytics 360, Google Ads, Search Ads 360, Firebase Analytics and YouTube Ads focusing on brands based in Europe, Middle East and Africa Markets.

Previously Matz worked over 10 years in the USA in various Analytics leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PricewaterhouseCoopers to name a few. He offers consulting and education in the field of web and marketing analytics and advanced marketing AI applications across a wide group of industries.

Niels Tybjerg (DK)

Head of MarTech

Forte Advice

Niels Tybjerg is Head of MarTech at Forte Advice, where he helps organizations bring together technology, data, AI, and creativity to build more meaningful customer experiences. Passionate about the intersection of marketing and innovation, he works with businesses to turn complex digital ecosystems into practical solutions that deliver measurable value.

With a career spanning digital strategy, marketing technology, and customer experience, Niels has advised organizations on navigating digital transformation while staying focused on real business outcomes. His work combines strategic thinking with a hands-on approach, helping teams embrace new technologies without losing sight of the people they serve.

A frequent writer and speaker on Martech and AI, Niels is known for making emerging technologies approachable, inspiring marketers to experiment, adapt, and confidently embrace the future.

Thorstein Nordby (N0)

Founder of Superwork, HubSpot Partner and RevOps specialist for European B2B companies

Thorstein Nordby is the founder of Superwork, a HubSpot Solutions Partner based in Oslo.

He has spent over a decade helping B2B SaaS and mid-market companies across the Nordics and Europe design their CRM, data and revenue operations, and now works with clients on how AI agents change the way sales and marketing teams operate.

He writes regularly on RevOps, CRM data quality and the practical use of AI in go-to-market teams.

Your Hosts

Steen Rasmussen

Head of Brand Analytics Section and Co-founder BLC

Steen possesses over two decades of expertise in leadership, data strategies, and community development, establishing himself as an esteemed global speaker in the field of data. He exudes confidence in his ability to drive substantial value within diverse organizational contexts.

In 2001, Steen embarked on his entrepreneurial journey by co-founding his inaugural digital agency. His foundational principle emphasized the imperative of digital solutions being intrinsically aligned with business objectives, thus prioritizing organizational goals. Subsequently, in 2005, he embarked on a new venture IIH-Nordi, co-founding another agency, driven by the aspiration to delve deeper into data analytics, unlocking the full strategic potential that it affords.

Jomar Reyes

Brand Leadership Community – Founder & Community Manager

Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.

He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2023 Jomar started working full time in the Brand Leadership Community.

See Previous WAW-CPH’s

Web Analytics Wednesday CPH – 3 June 2026

/in , , , /by

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for leading analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance.

Read more
20250924 WAW-CPH Review Opengraph

Review: Web Analytics Wednesday CPH 24 Sep 2025

/0 Comments/in , , , /by

Web Analytics Wednesday in Review Looking back at the recent Web Analytics Wednesday in Copenhagen, it’s clear that this was one of our most dynamic and community-driven events yet.

Read more
20250924 WAW-CPH

Review: Web Analytics Wednesday CPH 11 June 2025

/0 Comments/in , , , /by

Review: WAW-CPH June 2025 – A Powerful Start to the Brand Analytics Festival Web Analytics Wednesday Copenhagen on 11 June 2025 had a clear purpose: to open the very first Brand Analytics Festival and elevate the conversation around digital analytics, data strategy, and brand performance.

Read more
WAW Steen 20240925 WAW-CPH

Review: Web Analytics Wednesday CPH 25 Sep 2024

/0 Comments/in , , , /by

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This event features both international and local Danish speakers, as well as representatives from the latest technologies, creating a dynamic and thriving community.

Read more

Juliana Jackson

Data Strategy & Experimentation Practice Lead, Media.Monks EMEA

Juliana Jackson is a digital experimentation and analytics leader with over 14 years of experience optimizing web and mobile experiences. At Media.Monks EMEA, she architects and governs end-to-end experimentation programs—combining tag management, AI-driven personalization, and robust measurement frameworks—to drive engagement and revenue growth for global clients.

Previously, Juliana was Growth Product Manager at CXL and held senior roles in product marketing and analytics consulting, where she developed customer lifetime value models, RFM segmentation strategies, and mobile optimization roadmaps. Known in the industry as “The CLV Lady,” she hosts the Standard Deviation Podcast and regularly shares thought leadership on knowledge graphs, data activation, and experimentation best practices.

As a panelist at Web Analytics Wednesday, Juliana will offer actionable frameworks for aligning experimentation with overarching data strategy, leveraging AI to uncover deeper user insights, and building scalable, secure analytics infrastructures to support fast-moving eCommerce and SaaS environments.