The Amazon Essentials

Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages of working with Amazon brings on many more challenges.

The 2020 debut in the Nordics with the opening of the Amazon Swedish office makes their intentions of globalisation clear.

  • How does a brand ‘partner’ with Amazon?
  • How does a brand manage their global strategy and cross border business with Amazon?
  • What are the opportunities, pitfalls and threats?

We spoke to Markus Varsikko, certified Amazon specialist, Christina Elmark our eCommerce Ambassador, Sarah Grande-Hill Marketing Director, hosted by Jomar Reyes.


Global eCommerce Manager – Gaming

Sennheiser Communications


Christina’s passion and energy for digital business is infectious. With her career in digital starting in 1997, she has worked with brands such as Magazin du Nord, Ilse Jacobsen, Rosemunde, Bodum, Trollbeads and Sennheiser Communication.

She challenges the status quo of traditional business leading with the shift in using the latest in digital technology and data when it comes to eCommerce. Her experiences has given her priceless learnings and ultimately a track record of impressive results, positioning her as one of the leading eCommerce pioneers from the Nordics.

She is a founding member of the Brand Leadership Community Advisory Group and is heading up our eCommerce group.

See Christina’s Profile on Brand Leadership Community

See Christina on Linkedin

Member of:
Brand Leadership Community Advisory Group, Head of eCommerce Group

CEO & Founder of Amazon sales consultancy

Dash Retail


Markus is a highly accomplished digital specialist and now one of Europes leading experts in sales and marketing on the Amazon ecosystem.

His career over the last 20 years has been dedicated to leveraging the power of new and existing technologies for clients. He has worked with many of these technologies and tools since their launch: he was there when the first banner ads were sold in Finland; he was one of the first to offer analytics in 2000 and Google search services in 2005, Facebook advertising in 2009; and he has worked with programmatic advertising and data since it first became available. With this extensive understanding of technologies and the opportunities they offer, Markus has driven remarkable performance marketing results for clients across all sectors.

In 2018 Markus founded Dash Retail whose main mission is to help companies across Europe grow their business on Amazon.

See Markus on Linkedin

Marketing Director

Go Dogo


As an experienced Marketing Director and Team Leader, Sarah excels at developing international marketing strategies, concepts whilst transferring them to a local level ensuring local relevancy.

Sarah’s experience in account management with AdPeople Worldwide, is also combined with her work on brands such as B&O Play and Soundboks.

With her time with both B&O Play and Soundboks Sarah worked on the Amazon Stores of the brands, learning the ‘ins and outs’ of dealing with the Amazon channel.

Sarah is currently working as the Marketing Director for Go-Dogo, an innovative technology company for the household pet industry.

See Sarah on Linkedin

Member of
Brand Leadership Community Advisory Group


Jomar Reyes is architect of the Brand Leadership Community, and also serves in the Advisory Group working on strategy for community, marketing, media production and social media. He also consults to international brands in these areas through DCN Nordic.

See Jomar on Linkedin

Member of
Brand Leadership Community Advisory Group