Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages of working with Amazon brings on many more challenges.
The 2020 debut in the Nordics with the opening of the Amazon Swedish office makes their intentions of globalisation clear.
- How does a brand ‘partner’ with Amazon?
- How does a brand manage their global strategy and cross border business with Amazon?
- What are the opportunities, pitfalls and threats?
We spoke to Markus Varsikko, certified Amazon specialist, Christina Elmark our eCommerce Ambassador, Sarah Grande-Hill Marketing Director, hosted by Jomar Reyes.