Connected Commerce
Bridging Digital Media, Data, and the In-Store Experience
As retail evolves, the line between online and offline is no longer just blurred, it’s interdependent. For brands and retailers alike, the next competitive edge lies in mastering connected commerce: aligning digital campaigns with in-store behaviour, leveraging first-party data to personalise across channels, and building a measurement framework that captures the entire customer journey.
This theme explores how forward-thinking organisations are creating tighter links between campaign activations, customer data, and point-of-sale interactions. We’ll go beyond “omnichannel” as a buzzword and dig into how digital and physical touchpoints work together to convert, retain, and grow customer value — even when attribution isn’t clear-cut.
Expect actionable insights on how to use data from loyalty programmes, in-store touchpoints like QR codes and signage, and offline purchases to power meaningful engagement across every stage of the funnel.
Core Topics Under This Theme
- Activating campaigns that drive both online and in-store outcomes
- Leveraging loyalty clubs and zero-party data to enhance relevance
- Tracking offline conversions and connecting them to digital campaigns
- Measuring the effectiveness of in-store signage, QR codes, and digital out-of-home
- Building consent-aware customer journeys without sacrificing UX
- Aligning internal stakeholders on what success looks like across touchpoints
Speakers & Full Program Coming Soon
Details
Date/Time
21 August 2025
15:00 – 20:30
Price
3,950 dkk
Event Partners
Organisers
Event Format
The Martech Jam Session is a high-energy, interactive gathering designed to bring together marketing, technology, and data professionals for an engaging mix of expert insights, peer-to-peer learning, and structured discussions. The format balances top-down learning from industry leaders with bottom-up collaboration through breakout sessions.
Structure & Flow
15:00 – 20:30 | Up to 50 Attendees
2 keynotes
- In-depth, thought-provoking presentations from industry leaders.
- Focus on the future of Martech, strategic insights, and transformative innovations.
4 x 15-minute power talks
- Rapid, focused presentations from industry experts on cutting-edge Martech trends, actionable insights, and innovative strategies.
- Designed to inspire, challenge, and spark discussions.
2 panel discussions
- Thought-provoking conversations featuring top Martech leaders.
- Discussions on key industry challenges, future trends, and best practices.
- Audience Q&A to drive deeper engagement.
2 peer-to-peer breakout sessions
- Small, structured discussion groups (10-15 participants).
- Each group focuses on a specific Martech-related topic, challenge, or trend.
- Guided by facilitators to ensure productive and meaningful conversations.
- Encourages real-world problem-solving and collaboration.
Peer-to-Peer Breakout Structure
- Designed to foster open, candid discussions and exchange of ideas.
- Participants actively contribute their experiences and perspectives.
- A space to co-create solutions and strategies in a collaborative environment.
Focus & Benefits
- High-impact learning – Combining expert insights with interactive discussions.
- Networking & Relationship Building – Peer-to-peer breakouts foster real connections.
- Practical Takeaways – Participants leave with tangible strategies, solutions, and new perspectives.
Event Format
The Martech Jam Session is a high-energy, interactive gathering designed to bring together marketing, technology, and data professionals for an engaging mix of expert insights, peer-to-peer learning, and structured discussions. The format balances top-down learning from industry leaders with bottom-up collaboration through breakout sessions.
Structure & Flow
- 15:00 – 20:30 | Up to 50 Attendees
- 2 Keynotes
- In-depth, thought-provoking presentations from industry leaders.
- Focus on the future of Martech, strategic insights, and transformative innovations.
- 4 x 15-Minute Power Talks
- Rapid, focused presentations from industry experts on cutting-edge Martech trends, actionable insights, and innovative strategies.
- Designed to inspire, challenge, and spark discussions.
- 2 Panel Discussions
- Thought-provoking conversations featuring top Martech leaders.
- Discussions on key industry challenges, future trends, and best practices.
- Audience Q&A to drive deeper engagement.
- 2 Peer-to-Peer Breakout Sessions
- Small, structured discussion groups (10-15 participants).
- Each group focuses on a specific Martech-related topic, challenge, or trend.
- Guided by facilitators to ensure productive and meaningful conversations.
- Encourages real-world problem-solving and collaboration.
Peer-to-Peer Breakout Structure
- Designed to foster open, candid discussions and exchange of ideas.
- Participants actively contribute their experiences and perspectives.
- A space to co-create solutions and strategies in a collaborative environment.
Focus & Benefits
- High-impact learning – Combining expert insights with interactive discussions.
- Networking & Relationship Building – Peer-to-peer breakouts foster real connections.
- Practical Takeaways – Participants leave with tangible strategies, solutions, and new perspectives.
Program coming soon…
Event attendance
Who should attend?
- CMOs, CDOs, CIOs, and Martech professionals.
- Data strategists and customer experience leaders.
- Decision-makers looking to integrate data-driven marketing into their business strategies.
Why attend?
Practical Insights
- Learn from industry leaders who have successfully integrated customer data into business growth.
- Discover best practices and frameworks that enhance decision-making and marketing optimization.
- Explore tools and methodologies that improve customer experience and engagement.
Real-World Case Studies
- Hear firsthand success stories from companies that have tackled Martech integration challenges.
- Learn from real business cases about Martech implementation and AI-driven decision-making.
- Gain insights into overcoming obstacles and measuring outcomes for impactful business strategies.
Networking Opportunities
- Build meaningful professional relationships that support career growth.
- Connect with industry leaders, potential mentors, and mentees for shared learning.
- Gain access to a network of professionals who can open doors to new opportunities in Martech.
Who Should Attend?
- CMOs, CDOs, CIOs, and Martech professionals.
- Data strategists and customer experience leaders.
- Decision-makers looking to integrate data-driven marketing into their business strategies.
Why Attend?
Practical Insights
- Learn from industry leaders who have successfully integrated customer data into business growth.
- Discover best practices and frameworks that enhance decision-making and marketing optimization.
- Explore tools and methodologies that improve customer experience and engagement.
Real-World Case Studies
- Hear firsthand success stories from companies that have tackled Martech integration challenges.
- Learn from real business cases about Martech implementation and AI-driven decision-making.
- Gain insights into overcoming obstacles and measuring outcomes for impactful business strategies.
Networking Opportunities
- Build meaningful professional relationships that support career growth.
- Connect with industry leaders, potential mentors, and mentees for shared learning.
- Gain access to a network of professionals who can open doors to new opportunities in Martech.
Program
Coming soon…
Program
16:00 Arrival, connecting and drinks
16.20 Welcome – Jomar Reyes – Twentythree
16.50 Running out of Data – Austin Wenzel/Iain Murphy Lytics
17:05 Data as the Storyteller’s Muse: Turning Metrics into Memorable Narratives – Heidi Ahlefeldt-Laurvig
17:20 Community-Driven Marketing: Authenticity Meets Data-Driven Precision – Mia Jensen
17:35 Panel: Brand Experience Redefined
18:00 Peer to peer breakout session – Facilitated by Thomas Wilson
18:30 Dinner
19:00 UK Advertising Scene – Creativity & Technology at speed – Jamie Demetriadi
19:15 State of Video 2024 and beyond – Theis Johan Nielsen
19:30 Content Layer and what it means for the Personalized CX – Ramus Houlind
19:45 Panel Session: The future of Brand Loyalty
– Rasmus Houlind
– Jonas Nygaard – Subscrybe
20:00 Closing Remarks – Heidi & Jomar
20:10 Final Drinks goodbyes – connections
20:30 Thanks for coming
Nikola Krunic
Brand Leadership CommunityNikola Krunic – Marketing Analyst Lead – Saxo Bank
Head of BLC Martech Section
Nikola Krunic is an experienced marketing analyst and data strategist at Saxo Bank. In his role, Nikola focuses on optimizing digital performance through advanced analytics, personalization, and cross-channel attribution, ensuring data-driven decision-making across Saxo Bank’s owned, earned, and paid media channels. With a strong background in digital insights and analytics, Nikola has worked with leading Danish and international brands, including Novartis, Novo Nordisk, L’Oréal, Jabra, and Ubisoft.
In addition to his role at Saxo Bank, Nikola serves as Head of the Martech Section at the Brand Leadership Community, where he actively engages as a speaker, trainer, and advisor on marketing technology, analytics, and digital marketing. His expertise spans MarTech stack optimization, experimentation, and bridging digital insights with strategic business goals. Nikola’s deep understanding of data-driven strategies and digital transformation makes him a sought-after speaker on topics of analytics, customer data, and media optimization.
Featured Minds
Christina Elmark – Conference Director
Head of the BLC eCommerce Section
Christina is one of the most experienced practitioners and leaders in eCommerce for brands having working on online business functions for Brands such as Magazin, Ilse Jacobsen, Rosemunde, Bodum, Troll Beads, Sennheiser/Epos now as eCommerce Director at Convena.
Christina is also the head of the eCommerce section of the Brand Leadership community, a member of the advisory council and a regularly featured speaker, commentator and trainer in the areas of eCommerce.
Jomar Reyes – Conference Producer
Brand Leadership Community – Founder & CEO
Over his 30 year career, Jomar has worked for global brands, agencies and technology companies. This broad exposure gives him deep insights to these three areas.
He has worked for companies such as IBM, ACNielsen, Saxo Bank, Music Tribe and has consulted to brands such as Apple, Sony, Panasonic, Dell and Bang & Olufsen. He lead the Partner Relations and Events team at IIH Nordic before developing the Brand Leadership Community in 2020. In 2022 Jomar started working full time in the Brand Leadership Community.
