Time and Date
June 11, 2025
15:00 – 21:00
Festival Overview
The Brand Analytics Festival (Nordics) was created to connect the dots between brand strategy, data practice, and community. By linking Web Analytics Wednesday, MeasureCamp Copenhagen, and BLC’s curated leadership events, the festival offered a cohesive experience for professionals across marketing, analytics, product, and brand. Built in collaboration with trusted festival partners, the vision is to foster meaningful exchanges, elevate practical insights, and create lasting relationships that strengthen both individuals and the organisations they shape.
The 2026 Festival Experience
In 2026, the Brand Analytics Festival (Nordics) returns with another five day journey through the evolving intersections of brand, marketing, product, and analytics. It all begins on Wednesday 3 June with Web Analytics Wednesday, the long running community event that sets the tone for the days ahead. From there, the festival unfolds with evening gatherings by the canal at Kulturhuset Islands Brygge, filled with conversation, peer exchange, and inspiration. MeasureCamp Copenhagen anchors the Saturday programme, welcoming the broader analytics community, and the festival closes, as always, with the relaxed and much loved “Fabrunzio” Sunday brunch.
More events, collaborations, and new formats will be announced soon.
The Festival Crew
The Brand Analytics Festival crew is a vibrant team of volunteers who bring energy, professionalism, and heart to every part of the experience. From 11–15 June, they supported sessions, welcomed guests, solved problems on the fly, and kept everything running smoothly. Their mix of industry curiosity, collaborative spirit, and hands-on attitude helped shape the atmosphere of the festival, making it a standout gathering for brand, analytics, and marketing professionals.
Explore the Events
Between June 3-7, 2026
Web Analytics Wednesday
Brand Analytics Masterminds
Amplitude Wizard Bar &
Brand Analytics Jam Session
MeasureCamp Copenhagen
Brunch
Web Analytics Wednesday
Brand Analytics Masterminds
Amplitude Wizard Bar &
Brand Analytics Jam Session
MeasureCamp Copenhagen
Brunch
Wednesday, June 3 2026
Web Analytics Wednesday
Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. Together with IIH Nordic, the Brand Leadership Community produces this must-attend event with local and international speakers from leading global brands.
Thursday, June 4 2026
Brand Analytics Masterminds
Join senior professionals for an evening of brand analytics and strategy! Engage in structured roundtable discussions, hear from our expert panel on brand data strategy, and network over dinner with industry voices including Robert Børlum-Bach (JP/Politiken), Juliana Sawma Hauswirth (IIH Nordic), Adrian Kaule (Nemlig.com), and Steen Rasmussen (IIH Nordic).
Friday, June 13 – Morning
Amplitude Wizard Bar
Get hands-on Amplitude support, discover new tips, and connect with other users at the Amplitude Wizard Bar! This is a relaxed and – just like MeasureCamp – no-sales event. Drop in at any time for 1:1 help, group workshops, networking, and a chance to share your feedback.
Friday, June 5 2026 – Afternoon/Evening
Brand Analytics Jam Session/MC-CPH PreDrinks
Let’s jam! Join fellow analytics professionals for an afternoon of hands-on learning, deep discussions, and social energy. We’ll tackle real challenges in the analytics and brand ecosystem through lightning talks, panels, and break-out sessions. The evening continues with dinner and drinks – because that’s where some of the best insights are served!
Saturday, June 6 2026
MeasureCamp Copenhagen
The event we’ve all been waiting for! The world’s best analytics unconference is back in Copenhagen. There is no schedule; the agenda is created on the day, based on what sessions the attendees themselves put up on the board – whether presentations, demos, or discussions. Whether you’re a newcomer to the industry or a seasoned veteran, you will leave with a cup filled to the brim with new knowledge and insights.
Tickets are sold out!
Sunday, June 7 2026
The Fabrunzio Brunch
What better way to end Brand Analytics Festival week than with brunch? Sleep in after yesterday’s MeasureCamp bonanza and enjoy a delicious meal with friends. It’s also a great chance to spend time with the international attendees before they leave!
Festival Program Overview
Wednesday, June 11 — Festival Kickoff
Web Analytics Wednesday (Opening Night)
See the full Web Analytics Wednesday program here
The festival begins with Copenhagen’s well-loved analytics community event.
Format:
– Keynotes and lightning talks
– Peer-to-peer breakout groups
– Networking drinks
Audience: Digital analysts, marketers, product, data teams
Tone: Friendly, practical, community-driven
Goal: Warm up the week with shared insights and fresh connections.
Full Program and Registration here
Thursday, June 12 — Strategy Evening
Brand Analytics Masterminds
An evening session for senior professionals working with brand, data, and marketing.
Speakers include
- Robert Børlum-Bach
- Head of Data Transformation & Architecture – JP/Politiken
- Juliana Sawma Hauswirth
- Account Manager – Customer Partnership & Growth – IIH Nordic
- Adrian Kaule
- Head of Production & Innovation – Nemlig.com
- Steen Rasmussen
- Director of Data Innovation Co-founder – IIH Nordic
- Activities include
– Peer-to-peer roundtable conversations
– Panel on brand data strategy
– Informal networking
Friday, June 13 — Brand Analytics Jam Session
An experience designed for hands-on learning, deep discussions, and social energy — connecting tools, tactics, and people across the analytics and brand ecosystem.
Amplitude Wizard Bar – More details to come (Hosted at TwentyThree head offices)
Afternoon: Analytics Sessions
Themed mini-events focused on real-world application of analytics, including:
– Brand performance measurement
– Attribution modeling and MMM
– Customer journey analysis
– Predictive analytics and AI
– First-party data strategy
Format:
– Talks, short workshops, and peer-led roundtables
Evening: Brand Analytics Jam Session
An energetic and informal wrap-up to the day.
Format:
– Lightning talks
– Open mic reflections
– DJ or live music (TBD)
Followed by: Informal drinks at a nearby venue
Details to come
Saturday, June 14 — MeasureCamp Day
Festival attendees participate in MeasureCamp Copenhagen.
Optional additions:
– Host a “Brand Analytics” themed unconference session
– Set up a BLC community table or partner activation
Evening: Post-MeasureCamp Drinks
Casual evening meetup to reflect, share insights, and connect further.
Sunday, June 15 — The Long Farewell Brunch
Casual Festival Brunch
A relaxed closing meetup for attendees before departure.
Vibe: Friendly, open, and easy-going — the final opportunity to connect, reflect, and unwind.
Details
Agillic Headquarters
Masnedøgade 22
Copenhagen (Near Svanemøllen St)
Date/Time
13 March 2025
15:00 – 20:30
Price
1,950 dkk
