Masterclass: Making Agency-Technology Partnerships Profitable

Stop burning unbilled hours. Start building a sustainable revenue stream from your marketing and technology vendor partnerships.

1 Oct 2026

The landscape of digital agency profitability has shifted. It’s no longer enough to just “implement tools.”

In an era of complex tech stacks, agencies spend a tremendous amount of time researching platforms, deep-diving into vendor skill sets, attending training courses, and maintaining certifications. 

The result?

A massive profit drain. Clients rarely pay for your learning curve, and the unbilled task of staying ahead never stops.

The solution isn’t just raising your hourly rate; it’s a better Tech Partnership Concept.

In this masterclass, we move beyond the negative stigma of “kickbacks” and into the role of the strategic partner. You will learn how to design a transparent monetization strategy that turns your required tech expertise into a recurring, legitimate revenue stream.

Date/Time:

1 Oct 2026
12:45 – 15:30

Location:

København
Denmark

A part of the Brand Leadership Connect 30 Sept – 1 Oct

Tickets:

2,995.00 dkk
Inc Moms/VAT

Book Here

In this masterclass, you will learn:

The Missing Revenue:

How to self-identify how much money and time is being spent on vendor research and certification that is not being recouped.

The Vendor Taxonomy:

Understanding the terminology and mechanics of information fees, training reimbursements, and tech vendor incentive programs (often 10-40%).

Transparent Monetization:

How to ethically and transparently position these fees to your end clients without conflict of interest or relying on negative terms like “kickbacks”.

Eliminating the Profit Drain:

How to audit existing tech vendor setups and transition to a “Monetized-Partnership” mindset.

The Agency Audit Loop:

How a solid auditing process uncovers hidden recurring revenue inside your finance department’s unpaid or forgotten tech vendor invoices.

Your Trainers

Robert Alexander Johnson

Host & Program Director
Agency Leadership Forum

Brand Leadership Community

Robert Alexander Johnson is the Host and Programme Director of the Agency Leadership Forum 2026. Robert brings a unique, 360-degree perspective to agency profitability, having spent a decade each in vendor, brand, and agency management. In his brand roles, Robert managed agencies and tech vendors; as a tech vendor, he managed brands and agencies; and as an agency leader, he managed brands and tech vendors. He will share the ins, outs, and closely guarded secrets to success from all sides of the ecosystem. Most recently, while managing IIH, Robert’s strategies resulted in 35% of all agency income coming directly from tech vendor partnerships, helping drive an impressive 78% growth rate from 2020 to 2024.

Steen Rasmussen

Co-Trainer – Agency Founder

Head of Brand Analytics Section – BLC

Steen Rasmussen is a seasoned agency leader and digital expert who collaborates closely with Robert to uncover the hidden value within agency-vendor ecosystems. With deep roots in the Nordic analytics landscape, Steen brings hands-on experience in structuring agency operations for maximum profitability. His approach ensures that agencies can maintain their cutting-edge tech capabilities while building sustainable, recurring revenue streams from the vendors they support.

Designed For:

This masterclass is specifically designed for those striving to bridge the gap between agency operations and sustainable vendor profitability.

Is this for you?

  • The Strategist (Agency Founders, CEOs, CFO, CCO, COO & Directors): You don’t need to be managing the tech daily. You will learn to audit your agency’s vendor relationships, structure new revenue models, and understand exactly where money is being left on the table.
  • The Builder (Heads of Analytics & Tech Leads): You will learn to standardize your vendor onboarding workflows and future-proof your tech stack management to ensure the time your team spends maintaining certifications equals revenue earned.
  • The Partner Manager: Get an understanding setting up agreements, and day to day operations and communications with Vendors.

Technical Scope:

  • No deep coding or technical implementation experience required. We focus on the commercial architecture, taxonomy, and partnership logic.
  • Tool-Agnostic: Whether your agency implements CMS platforms like Shopify, e-commerce systems, or martech tools like Braze, the principles are universally transferable.

Company Type:

  • Digital Agencies, Web Development Agencies, and MarTech Consultancies.
  • Firms managing multiple third-party tech vendors on behalf of their brand clients.

Session Structure

  1. Building a Scalable Partnership Concept Master the architecture of a professional-grade tech vendor strategy. We move from chaotic “unbilled vendor research” to a clean, hierarchical framework designed to capture vendor incentives without creating client friction.
  2. The Agency Revenue Audit Identify the essential missing invoices and unclaimed commissions. Learn to architect your finance processes to power an internal audit, examining 12 months of tech vendor invoices to prove the massive ROI of this new model.
  3. Connecting Tech Expertise to the Bottom Line A commercial deep-dive into the “Vendor-to-Agency” journey. We’ll walk through mapping training hours, certifications, and SLAs to legitimate information fees, giving you tips, tricks, and sample contract types for your negotiations.

Every attendee leaves with a Tech Vendor Audit Framework to identify missed income and a roadmap for new contract structuring.

Book Here

Brand Experience Mastermind is a part of

30. September – 01 October 2026

About the Brand Leadership Community

Brand Leadership Community (BLC) is a platform connecting the Nordic martech, analytics, and brand experience ecosystem. Founded by Jomar Reyes, BLC is central to fostering collaboration between agencies, brands, and tech partners. Through events like the Agency Leadership Forum and targeted Masterclasses, BLC provides a unique space for leaders to explore how innovation, driven by technology, fuels performance, strategic growth, and mutual success for all within the vendor-brand-agency triangle.