Superweek TV: Conversations with Leading Industry Minds
By Jomar Reyes
Spending three intense days producing Superweek TV, I had a front-row seat to some of the most insightful and thought-provoking conversations in Martech and analytics. From early-morning setup to last-minute schedule changes, capturing these discussions in a live event environment was both exhilarating and unpredictable. But what made it all worth it was the depth of knowledge shared—insights that might otherwise be locked within niche industry circles.
The ability to translate complex analytics into strategic brand action is more critical than ever. That’s why, in my episodes, I focused on conversations that extended beyond analytics teams—aiming to help brand leaders, marketers, and decision-makers understand how data can empower their roles. Alongside my fellow presenters, Rick Dronkers and Fosca Fimiani, who hosted their own interviews, we brought together leading voices to explore the future of Martech, AI, and business intelligence.
Superweek TV captured the most compelling insights from keynote speakers, expert panelists, and first-time attendees—offering a rare, behind-the-scenes perspective on where our industry is headed next. The sessions covered a diverse range of topics, featuring thought leaders at the forefront of digital transformation:
Martech: Future of Product Innovation
- Eddie May
- Serhii (Serge) Shkvarnytskyi
- Matt Gershoff
The Intersection of Martech and Data Integration
- Yehoshua Coren
- Zorin Radovancevic
- Russell McAthy
Optimising the Brand Experience: Tools, Data, and Specialists
- Doug Hall
- Galya Titova
- Ezequiel Boehle
Core Metrics for Brands
- Robert Petkovic
- Jenn Kunz
- Elena Nesi
Data Across Business Units for Unified Decision-Making
- Matthew Brandt
- Lukáš Čech
- Steen Rasmussen
Hyperpersonalisation for Brands
- Astrid Illum
- Martin Madsen
The Future of Analytics
- Marie Fenner
- Nicolas Malo
Trends and Innovations in the Martech Community
Culture of Data for Organisational Innovation (Executive Sponsorship, Stakeholder Management, Organisational-Wide Empowerment)
- Kelly Wortham
- Steen Rasmussen
- Till Buttner
Superweek – First Timer’s Guide
- Milo Bengtsson
- Kubra Aksin
Through Superweek TV, we explored the challenges and opportunities presented in these discussions, offering behind-the-scenes insights from those driving Martech and analytics forward. From AI-driven personalisation to cross-business data integration, these conversations are essential for anyone looking to stay ahead in an increasingly data-centric world.
The Superweek TV segments will soon be available on the Brand Leadership Community website, so stay tuned for the full release. If you attended Superweek, we’d love to hear your key takeaways—let’s keep the conversation going!
