Event Overview

The Agency Leadership Forum (ALF) is a premier gathering where top agencies showcase their leadership by harnessing cutting-edge marketing technologies and cultivating strong vendor partnerships. 

Designed to strengthen the agency’s role within the vendor-brand-agency ecosystem that is central to the BLC community. ALF offers a unique space for senior agency leaders to explore how innovation, driven by technology, fuels performance and growth for the brands they serve. 

In 2026, the forum returns for its third edition, running as part of the Brand Analytics Festival on Thursday 4 June.

Date/Time:

4 June 2026

9:00 – 12:00

This event is for…

For agency leaders, this event is ideal if you’re a founder, director, or senior manager eager to stay ahead by leading with innovation, exploring new technologies, and strengthening your agency’s strategic role.

For brands, it’s perfect if you’re seeking agencies that are at the forefront of driving growth and innovation—partners who use technology effectively to deliver real results.

For vendors, this is a prime opportunity to connect with agencies that lead the way in adopting and integrating marketing technologies, ultimately creating mutual success for all.

The take aways…

Agency leaders will gain practical insights into how to lead their agencies with cutting-edge marketing technologies and strategic partnerships.

Brands will discover how to select and collaborate with forward-thinking agencies that will help them optimise performance, growth, and innovation.

Vendors will leave with a deeper understanding of how leading agencies adopt, integrate, and advocate for the right technologies, creating new opportunities for collaboration and shared success.

Looking Back: Agency Leadership Forum 2025

Robert Alexander Johnson – Host & Program Director

Robert Alexander Johnson is Host and Programme Director of the Agency Leadership Forum 2026. A valued member of the Brand Leadership Community’s advisory council, he has also worked with partner development for BLC, helping strengthen relationships across the wider ecosystem.

With more than 30 years of experience across marketing services, media, analytics, data activation and AI-led monetisation, Robert brings an international perspective and a strong track record of connecting people, ideas and partnerships that support innovation, growth and collaboration.

Jomar Reyes – Host

Jomar Reyes is the visionary founder of the Brand Leadership Community, a platform connecting the Nordic martech, analytics, and brand experience ecosystem.

As host of the Agency Leadership Forum, Jomar draws from years of fostering collaboration between agencies, brands, and tech partners. His entrepreneurial spirit, combined with his passion for community-building, shapes discussions on leadership, innovation, and agency growth.

Jomar balances his role with his passion for music and education, bringing creativity and insight to every forum he leads.

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