Event Overview

A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.

Expect hands-on lightning talks, expert keynotes, and curated peer discussions focused on practical problem-solving and advanced implementation techniques. This is not a strategy event, it’s for those working in the detail.

You’ll walk away with actionable insights, new technical peers, and a fresh look at what’s possible when analytics meets engineering.

NEWS: Announcing Julius Federovicious of Analytics Mania as one of the Keynote sessions. He will also be running his GTM Tag Manager masterclass on 28-29 April in Copenhagen.

CONFERENCE

29 APRIL 2026

15:00 – 20:30

Includes: Dinner & Drinks

Super Early Bird
250 dkr
(First 20 tickets On Sale 12:00pm 11 Dec 2025) SOLD OUT

Early Bird
On Sale 15 Jan – 31 Jan 2026
450 dkr
(First 20 tickets)

ON SALE NOW
Standard Ticket
700 dkr (Approx €95)

BOOK HERE

Box Office Countdown to Early Bird

0Days0Hours0Minutes

MASTERCLASS

28-29 APRIL 9:00 – 14:00

9,950 dkk (Approx €1,350)

Confirmed Speakers

[NEW] Mark Edmondson (UK/DK)

Mark Edmondson is an international speaker, published author, and Google Developer Expert known for turning complex data into usable insight. He works daily across R, Python, JavaScript and SQL, building robust analytics and AI systems on platforms such as Google Cloud, Kubernetes and Docker. Mark is the author of several open-source R packages interfacing with Google APIs and is currently focused on AI and ML DevOps, including LLMOps with LangChain, vector stores and context-augmented prompting.

At AnalyticsDev.net his keynote, Analytics for AI Agents: From pageviews to prompts, explores how modern analytics stacks evolve to power agentic workflows, moving beyond dashboards to data products that drive real outcomes.

Julius Federovicius (LT)

Founder of AnalyticsMania.com

Julius Fedorovicius is the founder of Analytics Mania and the GTM community on Facebook (60,000 members). He has accumulated many years of working experience with Google Analytics and Google Tag Manager while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has been recognized by Google and other peers in the industry.

Julius will also be running his GTM Masterclass in Copenhagen on 28-29 April 2026, CLICK HERE for more information and to book.

David Vallejo (ES)

Founder of Analytics Debugger

David Vallejo is CEO of Analytics Debugger and a hands-on analytics engineer who fixes broken tracking at scale. With a decade across e-commerce, SaaS, finance and media, he implements and troubleshoots complex setups end-to-end—from tag management and analytics platforms to server-side architectures. He built widely used tools including the GTM/GA Debugger (100k+ users), Android Debugger, and GA4MP.

At Analytics.dev (AnalyticDev.net), David joins as keynote speaker and masterclass trainer, bringing deep technical rigour and real-world debugging craft.

Caroline Vidal (SE) [HIDDEN]

Senior MarTech Engineer – DFDS

Caroline Vidal is a dynamic MarTech Data Specialist at DFDS and an emerging voice in the Nordic analytics community. With a strong foundation in digital analytics, Caroline quickly rose through the ranks at IIH Nordic, where she transitioned from a student worker to Digital Analytics Engineer and Chapter Lead.

Her technical expertise spans Google Analytics 4, Google Tag Manager, JavaScript, SQL, and GCP—skills she applies to design and implement impactful data solutions that drive digital performance. Passionate about community and knowledge-sharing, Caroline is one of the organizers behind MeasureCamp Malmö and the founder of Women in Data & Analytics – Nordics, creating spaces for peer learning and representation in the industry. Her mission is to turn complex data into actionable insights that fuel innovation and growth. Caroline brings a fresh, purpose-driven perspective to the forum, championing inclusivity and continuous learning in the world of analytics.

Jenny Bachmann (DE) [HIDDEN]

Senior Consultant Marketing Technology

Jenny Bachmann is a Senior Consultant in Marketing Technology at mohrstade with over 14 years of experience in web development. She specialises in WordPress, Google Tag Manager, and the intersection of development, design, and marketing technology. Jenny works holistically across conception, design, and implementation, helping organisations build robust, measurable digital platforms. She is also a volunteer organiser for MeasureCamp Berlin, supporting the community through web, graphics, and social media.

Kristina von der Bank (DE) [HIDDEN]

Director Marketing Technology/Digital Analytics

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Simo Ahava (FI) [HIDDEN]

Co-founder at Simmer

Simo

Program Directors & Hosts

Gunnar Griese

Program Director & Co-host

Gunnar Griese is a Digital Analytics Consultant and Analytics Engineer at 8-bit-sheep, specialising in building data solutions using Google Cloud, GA, and GTM. With years of experience across analytics, e-commerce, and data science, he helps businesses unlock growth through better data practices. Gunnar also lectures in technical analytics at IHM Business School and shares insights regularly on his blog, gunnargriese.com.

Steen Rasmussen

Program Director & Co-host

Steen Rasmussen is a recognised leader in data strategy, business growth, and community building, with over 25 years of experience. He co-founded award-winning agency IIH Nordic and pioneered its globally acclaimed 30-hour workweek. A frequent international speaker, Steen is known for championing the commercial impact of data and fostering industry communities, including Denmark’s largest free analytics event and MeasureCamp Nordics. Today, he continues to inspire the next generation of data-driven thinkers and doers. Read more on Steen at Steen.FYI