Event Overview

A code-first evening event designed for technical digital analysts, implementation specialists, and data engineers. Explore real-world solutions in tagging, tracking, cloud infrastructure and analytics engineering shared by those building and deploying them.

Expect hands-on lightning talks, expert keynotes, and curated peer discussions focused on practical problem-solving and advanced implementation techniques. This is not a strategy event, it’s for those working in the detail.

You’ll walk away with actionable insights, new technical peers, and a fresh look at what’s possible when analytics meets engineering.

NEWS: Announcing Julius Federovicious of Analytics Mania as one of the Keynote sessions. He will also be running his GTM Tag Manager masterclass on 28-29 April in Copenhagen.

CONFERENCE

29 APRIL 2026

15:00 – 20:30

Includes: Dinner & Drinks

Super Early Bird
250 dkr
(First 20 tickets On Sale 12:00pm 11 Dec 2025) SOLD OUT

Early Bird
On Sale 15 Jan – 31 Jan 2026
450 dkr
(First 20 tickets)

ON SALE NOW
Standard Ticket
700 dkr (Approx €95)

BOOK HERE

Box Office Countdown to Early Bird

0Days0Hours0Minutes

MASTERCLASS

28-29 APRIL 9:00 – 14:00

9,950 dkk (Approx €1,350)

Confirmed Speakers

Julius Federovicius

Founder of AnalyticsMania.com

Julius Fedorovicius is the founder of Analytics Mania and the GTM community on Facebook (60,000 members). He has accumulated many years of working experience with Google Analytics and Google Tag Manager while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has been recognized by Google and other peers in the industry.

Julius will also be running his GTM Masterclass in Copenhagen on 28-29 April 2026, CLICK HERE for more information and to book.

David Vallejo

Founder of Analytics Debugger

David Vallejo is CEO of Analytics Debugger and a hands-on analytics engineer who fixes broken tracking at scale. With a decade across e-commerce, SaaS, finance and media, he implements and troubleshoots complex setups end-to-end—from tag management and analytics platforms to server-side architectures. He built widely used tools including the GTM/GA Debugger (100k+ users), Android Debugger, and GA4MP.

At Analytics.dev (AnalyticDev.net), David joins as keynote speaker and masterclass trainer, bringing deep technical rigour and real-world debugging craft.

Jenny Bachmann (DE) [HIDDEN]

Senior Consultant Marketing Technology

Jenny Bachmann is a Senior Consultant in Marketing Technology at mohrstade with over 14 years of experience in web development. She specialises in WordPress, Google Tag Manager, and the intersection of development, design, and marketing technology. Jenny works holistically across conception, design, and implementation, helping organisations build robust, measurable digital platforms. She is also a volunteer organiser for MeasureCamp Berlin, supporting the community through web, graphics, and social media.

Kristina von der Bank (DE) [HIDDEN]

Director Marketing Technology/Digital Analytics

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Program Directors & Hosts

Gunnar Griese

Program Director & Co-host

Gunnar Griese is a Digital Analytics Consultant and Analytics Engineer at 8-bit-sheep, specialising in building data solutions using Google Cloud, GA, and GTM. With years of experience across analytics, e-commerce, and data science, he helps businesses unlock growth through better data practices. Gunnar also lectures in technical analytics at IHM Business School and shares insights regularly on his blog, gunnargriese.com.

Steen Rasmussen

Program Director & Co-host

Steen Rasmussen is a recognised leader in data strategy, business growth, and community building, with over 25 years of experience. He co-founded award-winning agency IIH Nordic and pioneered its globally acclaimed 30-hour workweek. A frequent international speaker, Steen is known for championing the commercial impact of data and fostering industry communities, including Denmark’s largest free analytics event and MeasureCamp Nordics. Today, he continues to inspire the next generation of data-driven thinkers and doers. Read more on Steen at Steen.FYI

Event Format

The Martech Jam Session is a high-energy, interactive gathering designed to bring together marketing, technology, and data professionals for an engaging mix of expert insights, peer-to-peer learning, and structured discussions. The format balances top-down learning from industry leaders with bottom-up collaboration through breakout sessions.

Structure & Flow

15:00 – 20:30 | Up to 50 Attendees

  • In-depth, thought-provoking presentations from industry leaders.
  • Focus on the future of Martech, strategic insights, and transformative innovations.
  • Rapid, focused presentations from industry experts on cutting-edge Martech trends, actionable insights, and innovative strategies.
  • Designed to inspire, challenge, and spark discussions.
  • Thought-provoking conversations featuring top Martech leaders.
  • Discussions on key industry challenges, future trends, and best practices.
  • Audience Q&A to drive deeper engagement.
  • Small, structured discussion groups (10-15 participants).
  • Each group focuses on a specific Martech-related topic, challenge, or trend.
  • Guided by facilitators to ensure productive and meaningful conversations.
  • Encourages real-world problem-solving and collaboration.

Peer-to-Peer Breakout Structure

  • Designed to foster open, candid discussions and exchange of ideas.
  • Participants actively contribute their experiences and perspectives.
  • A space to co-create solutions and strategies in a collaborative environment.

Focus & Benefits

  • High-impact learning – Combining expert insights with interactive discussions.
  • Networking & Relationship Building – Peer-to-peer breakouts foster real connections.
  • Practical Takeaways – Participants leave with tangible strategies, solutions, and new perspectives.

Event Format

The Martech Jam Session is a high-energy, interactive gathering designed to bring together marketing, technology, and data professionals for an engaging mix of expert insights, peer-to-peer learning, and structured discussions. The format balances top-down learning from industry leaders with bottom-up collaboration through breakout sessions.

Structure & Flow

  • 15:00 – 20:30 | Up to 50 Attendees
  • 2 Keynotes
    • In-depth, thought-provoking presentations from industry leaders.
    • Focus on the future of Martech, strategic insights, and transformative innovations.
  • 4 x 15-Minute Power Talks
    • Rapid, focused presentations from industry experts on cutting-edge Martech trends, actionable insights, and innovative strategies.
    • Designed to inspire, challenge, and spark discussions.
  • 2 Panel Discussions
    • Thought-provoking conversations featuring top Martech leaders.
    • Discussions on key industry challenges, future trends, and best practices.
    • Audience Q&A to drive deeper engagement.
  • 2 Peer-to-Peer Breakout Sessions
    • Small, structured discussion groups (10-15 participants).
    • Each group focuses on a specific Martech-related topic, challenge, or trend.
    • Guided by facilitators to ensure productive and meaningful conversations.
    • Encourages real-world problem-solving and collaboration.

Peer-to-Peer Breakout Structure

  • Designed to foster open, candid discussions and exchange of ideas.
  • Participants actively contribute their experiences and perspectives.
  • A space to co-create solutions and strategies in a collaborative environment.

Focus & Benefits

  • High-impact learning – Combining expert insights with interactive discussions.
  • Networking & Relationship Building – Peer-to-peer breakouts foster real connections.
  • Practical Takeaways – Participants leave with tangible strategies, solutions, and new perspectives.

Program coming soon…

Event attendance

  • CMOs, CDOs, CIOs, and Martech professionals.
  • Data strategists and customer experience leaders.
  • Decision-makers looking to integrate data-driven marketing into their business strategies.

Practical Insights

  • Learn from industry leaders who have successfully integrated customer data into business growth.
  • Discover best practices and frameworks that enhance decision-making and marketing optimization.
  • Explore tools and methodologies that improve customer experience and engagement.

Real-World Case Studies

  • Hear firsthand success stories from companies that have tackled Martech integration challenges.
  • Learn from real business cases about Martech implementation and AI-driven decision-making.
  • Gain insights into overcoming obstacles and measuring outcomes for impactful business strategies.

Networking Opportunities

  • Build meaningful professional relationships that support career growth.
  • Connect with industry leaders, potential mentors, and mentees for shared learning.
  • Gain access to a network of professionals who can open doors to new opportunities in Martech.

Who Should Attend?

  • CMOs, CDOs, CIOs, and Martech professionals.
  • Data strategists and customer experience leaders.
  • Decision-makers looking to integrate data-driven marketing into their business strategies.

Why Attend?

Practical Insights

  • Learn from industry leaders who have successfully integrated customer data into business growth.
  • Discover best practices and frameworks that enhance decision-making and marketing optimization.
  • Explore tools and methodologies that improve customer experience and engagement.

 Real-World Case Studies

  • Hear firsthand success stories from companies that have tackled Martech integration challenges.
  • Learn from real business cases about Martech implementation and AI-driven decision-making.
  • Gain insights into overcoming obstacles and measuring outcomes for impactful business strategies.

 Networking Opportunities

  • Build meaningful professional relationships that support career growth.
  • Connect with industry leaders, potential mentors, and mentees for shared learning.
  • Gain access to a network of professionals who can open doors to new opportunities in Martech.

Program

Coming soon…

Program

16:00 Arrival, connecting and drinks
16.20 Welcome – Jomar Reyes – Twentythree
16.50 Running out of Data – Austin Wenzel/Iain Murphy Lytics
17:05 Data as the Storyteller’s Muse: Turning Metrics into Memorable Narratives – Heidi Ahlefeldt-Laurvig
17:20 Community-Driven Marketing: Authenticity Meets Data-Driven Precision – Mia Jensen
17:35 Panel: Brand Experience Redefined
18:00 Peer to peer breakout session – Facilitated by Thomas Wilson
18:30 Dinner
19:00 UK Advertising Scene – Creativity & Technology at speed – Jamie Demetriadi
19:15 State of Video 2024 and beyond – Theis Johan Nielsen
19:30 Content Layer and what it means for the Personalized CX – Ramus Houlind
19:45 Panel Session: The future of Brand Loyalty
– Rasmus Houlind
– Jonas Nygaard – Subscrybe
20:00 Closing Remarks – Heidi & Jomar
20:10 Final Drinks goodbyes – connections
20:30 Thanks for coming