Event Overview

Brand Leadership Connect is an evening conference for brand leaders who want to align strategy, technology and execution. Taking place on 11 March from 16:00 to 21:30, the event brings together professionals across e-commerce, marketing technology, analytics, product and customer experience for an inspiring end-of-day programme.

What to Expect

The evening features keynote talks, panel discussions and peer-led breakout sessions exploring how modern brands are built when disciplines work together. The focus is on shared learning, practical insight and honest conversation grounded in real-world experience.

Building Meaningful Connections

The programme flows naturally into informal conversations over drinks and dinner, creating space for building meaningful connections with peers facing similar challenges. These exchanges often continue well beyond the event itself.

Go Deeper

Masterclasses and workshops run on 11 and 12 March, booked separately, offering hands-on learning and deeper exploration of key topics.

CONFERENCE

11 March 2026

16:00 – 21:30

Includes: Dinner & Drinks

WORKSHOPS MASTERCLASSES

11-12 March 2026

CONFERENCE TICKET
Early Bird
On Sale 11 Jan – 21 Jan 2026
450 dkr
(First 20 tickets)

SOON SALE NOW
Standard Ticket
700 dkr (Approx €95)

BOOK HERE

Box Office Countdown to Early Bird

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Confirmed Speakers

Adam Smith (UK)

Adam Smith is the Founder and Company Director of & Allies, a strategy-first marketing partner working with ambitious B2C brands across ecommerce, travel, events and attractions. With more than eight years leading & Allies, Adam focuses on helping brands grow with clarity, accountability and a strategic roadmap that connects paid media, creative and insight to real commercial goals.

His work spans full-funnel marketing strategy, creative intelligence and performance-led paid media across platforms such as Meta and Google. Recent results include delivering a 9x ROAS for Charlotte Mills, record bookings for The Hippodrome London, and significant revenue uplifts for brands including Nicky Clarke and La Mort.

Before founding & Allies, Adam held senior commercial roles at Orlo and Reward Gateway, where he worked with organisations such as BrewDog, boohoo and Diabetes UK. Known for his practical, human approach to growth, Adam brings a grounded perspective on turning ambition into action.

Edward Fowler (UK)

Edward Fowler is a dynamic marketing leader adept at forging connections between people, product, and technology. With a focus on fostering growth, he specializes in constructing high-performing marketing and product teams, skillfully harnessing the power of MarTech.

Edward boasts extensive industry expertise, having made significant impacts in B2B SaaS, media, gaming, and gambling sectors. His strategic prowess and innovative approach have consistently propelled businesses forward, making him a sought-after professional in the ever-evolving landscape of marketing and technology.

Thomas Wilson (NL) 

Thomas Wilson is Community Engagement Manager at Channable, where he works closely with e commerce brands, partners, and professionals across the Nordics to strengthen collaboration, knowledge sharing, and community growth. With a background in business development and a BA in Hospitality Management from Hotelschool The Hague, Thomas brings a people first mindset to the world of digital commerce. His work focuses on building strong professional communities at the intersection of e commerce, partnerships, and sustainable growth, combining strategic overview with practical insight grounded in real market experience.

Program Directors & Hosts

Steen Rasmussen

Program Director & Co-host

Steen Rasmussen is a recognised leader in data strategy, business growth, and community building, with over 25 years of experience. He co-founded award-winning agency IIH Nordic and pioneered its globally acclaimed 30-hour workweek. A frequent international speaker, Steen is known for championing the commercial impact of data and fostering industry communities, including Denmark’s largest free analytics event and MeasureCamp Nordics. Today, he continues to inspire the next generation of data-driven thinkers and doers. Read more on Steen at Steen.FYI

Brand Leadership Connect

2026 Current Scheduled Dates / Status

Q1 – Brand Leadership Connect – 11-12 March / Status: Launching

Q2 – Brand Analytics Festival – 3-7 June / Status: Planning

Q3 – Brand Leadership Connect – 30 Sep-1 Oct / Status: Planning

Q4 – Brand Leadership Connect Executive – 2-3 Dec / Status Planning