Thomas Wilson is Community Engagement Manager at Channable, where he works closely with e commerce brands, partners, and professionals across the Nordics to strengthen collaboration, knowledge sharing, and community growth. With a background in business development and a BA in Hospitality Management from Hotelschool The Hague, Thomas brings a people first mindset to the world of digital commerce. His work focuses on building strong professional communities at the intersection of e commerce, partnerships, and sustainable growth, combining strategic overview with practical insight grounded in real market experience.
Event Overview
Brand Leadership Connect is an evening conference for brand leaders who want to align strategy, technology and execution.
Taking place on 11 March from 16:00 to 21:30, the event brings together professionals across e-commerce, marketing technology, analytics, product and customer experience for an inspiring end-of-day programme.
What to Expect
The evening features keynote talks, panel discussions and peer-led breakout sessions exploring how modern brands are built when disciplines work together. The focus is on shared learning, practical insight and honest conversation grounded in real-world experience.
Building Meaningful Connections
The programme flows naturally into informal conversations over drinks and dinner, creating space for building meaningful connections with peers facing similar challenges. These exchanges often continue well beyond the event itself.
Go Deeper
Masterclasses and workshops run on 11 and 12 March, booked separately, offering hands-on learning and deeper exploration of key topics.
CONFERENCE
11 March 2026
16:00 – 21:30
Københavns Professionshøjskole
Campus Carlsberg
Humletorvet 3, 1799 Copenhagen W
Denmark
Includes: Dinner & Drinks
CONFERENCE TICKET
ON SALE NOW
Standard Ticket
750 dkr (Approx €101)
Box Office Countdown to Early Bird
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Program
16:00 Arrival, registration, welcome drink
16:30 Welcome from Jomar Reyes & Steen Rasmussen
17:00 Opening Keynote: Bryan Williams (US/DK) – LEGO – From Silo to Systems, Why Brand Leadership is a Team Sport
17:30 Understanding Audience Intentions – Steen Rasmussen (DK)
18:00 Peer to Peer Breakout – Facilitate by Thomas Wilson (NL)
18:30 Dinner Break
19:15 ECommerce Insights: Adam Smith &Allies (UK)
19:35 AI-Powered Social Listening: Elena Nesi (IT)
19:55 Marketing Technology: From Marketing Operations to Revenue Enablement
20:20 Break
20:30 Speakers Panel: The Future of Brand Leadership
20:50 Closing thoughts & Evaluation
21:00 Drinks
21:30 Event closes
About our Speakers
Elena Nesi (IT)
Elena Nesi is an Associate Director of Data Science and AI at Monks and a senior data leader with over ten years of experience turning complex data into strategic, scalable solutions. She specialises in aligning technical teams and business stakeholders to ensure data and AI initiatives deliver real, measurable value.
Elena leads cross functional teams designing and deploying AI and data science solutions across global organisations, with a strong focus on sustainable AI, model evaluation and governance, and production ready systems. Her background spans analytics architecture, cloud platforms, machine learning and digital measurement, with experience across sectors including luxury, finance and digital services.
She was recognised as a BIMA 100 Tech Pioneer in 2025 and received the Golden Punchcard award for the most innovative analytics solution at the Superweek Analytics Summit in 2024. Elena brings a practical, insight led perspective on how organisations can move from AI experimentation to confident, value driven adoption.
Adam Smith (UK)
Adam Smith is the Founder and Company Director of & Allies, a strategy-first marketing partner working with ambitious B2C brands across ecommerce, travel, events and attractions. With more than eight years leading & Allies, Adam focuses on helping brands grow with clarity, accountability and a strategic roadmap that connects paid media, creative and insight to real commercial goals.
His work spans full-funnel marketing strategy, creative intelligence and performance-led paid media across platforms such as Meta and Google. Recent results include delivering a 9x ROAS for Charlotte Mills, record bookings for The Hippodrome London, and significant revenue uplifts for brands including Nicky Clarke and La Mort.
Before founding & Allies, Adam held senior commercial roles at Orlo and Reward Gateway, where he worked with organisations such as BrewDog, boohoo and Diabetes UK. Known for his practical, human approach to growth, Adam brings a grounded perspective on turning ambition into action.
