Season 1/Episode 1: The Problem with Performance Marketing
About Performance Marketing
For brands it’s known as this Data-driven approach using digital channels, like ads on social media, search engines or banner ads on websites. Performance marketing is said to achieve measurable results, emphasizing accountability, ROI, and real-time optimization for advertisers.
We know when marketers are talking about media costs with terms like Cost Per Click, Cost Per view or Return on Ad Spend they are working in the realms of performance marketing. It sounds like every brand’s dream, but it does come with some problems, and this podcast episode is about the problems with, Performance marketing.