Fascinated by the complexities of human behavior, Elin began her academic journey with a bachelor’s degree in criminology. This keen interest in understanding human actions set the stage for her transition into digital analytics, where she could explore the intersection of behavior and technology.

Now a digital analytics student and the social media team lead at the Brand Leadership Community (BLC), Elin is excited to focus on how digital contexts influence human behavior. Her strong background in behavioral studies combined with her emerging analytical skills positions her to make insightful contributions in her new field.

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