See Sofie Hermansen’s talk on the Future of Brand Story Telling.

About the brand leadership community

The community for the professionals behind the leading brands of today and tomorrow.

The Brand Leadership Community serves its members with meetups, user groups, workshops, masterclasses and online content to assist brand professionals in taking their brand to the next level.

Our core purpose in the world of brand professionals, is to facilitate relationships that matter…

Community in a New World

“The new normal calls for new ways to network, learn from peers and gain insights. This initiative is truly exciting as we embark on the new multichannel economy.”, Birgitte Pingel – Vice President, Genpact

COMING EVENTS IN COPENHAGEN

The Brand Analytics Jam Session on 16 January 2025 and Martech Masterminds on 14 November this year are two highly engaging upcoming events designed for professionals at the forefront of digital marketing, data science, and customer experience. The Brand Analytics Jam Session will focus on deep insights into web analytics, customer data platforms (CDPs), and data-driven strategies, offering a mix of panel discussions, power talks, and peer-to-peer sessions to connect industry leaders and foster meaningful collaboration. Meanwhile, Martech Masterminds will bring together top marketing technology innovators, exploring the latest trends in Martech solutions, personalization, and customer engagement tools, all within a high-value networking environment designed for senior professionals from large enterprises and global brands. Both events promise to deliver actionable insights, cutting-edge technology showcases, and opportunities to build valuable relationships that drive real business growth.

14 Nov: Martech Masterminds CPH

The Martech Masterminds event is a highly targeted gathering of senior brand and marketing professionals. In this edition of the Martech Masterminds, the theme is, “Aligning Technology with Business Goals.”.

16 January: Brand Analytics Jam Session CPH

Brand Analytics Jam Session Copenhagen is a  high-energy, high-engagement event designed for professionals leading the way in web analytics, data science, and customer data platforms (CDPs).

Zero-Party Data: A Cross-Functional Imperative for Modern Brands

The Rise and Riddle of Zero-Party Data Zero-party data offers brands direct insight into what their customers want, going beyond passive tracking to a new level of transparency and engagement. […]

The Agency Built on Data and Creativity: How Helium Became a Leader in Personalisation

In October 2024, I found myself back in Australia, not just to reconnect with family but to reestablish ties with old friends and colleagues who have become integral parts of […]

The Power of 1st Party Data Fueling Brand Growth

The panel of marketing and data experts gathered to tackle one of the most pressing issues in the modern digital landscape: how to leverage 1st party data for long-term brand […]

How Matthew Brandt is Revolutionizing Data Analytics

Few individuals have made the leap from hospitality to data science as successfully as Matthew Brandt, a decision science expert who is shaking up the way companies approach data-driven decision-making.

Review of Web Analytics Wednesday CPH 25 Sep 2024

Since 2008, Web Analytics Wednesday Copenhagen has been a premier gathering for analysts and marketers who are at the forefront of leveraging online data to enhance their brand’s performance. This […]

The eCommerce CMO of Tomorrow

No longer confined to traditional marketing silos, the eCommerce CMO of tomorrow is expected to be a multifaceted leader, seamlessly blending creativity, data-driven decision-making, and strategic business acumen.

Special Report From Superweek 2024

The Superweek conference, held annually, stands as a distinctive convergence point for digital marketing professionals, analysts, and measurement industry thought leaders. Focused on the cutting edge of analytics, the event offers a dynamic platform for sharing insights, fostering collaboration, and exploring the latest trends. Attendees delve into transformative discussions, gaining valuable perspectives to elevate their digital marketing strategies. With an emphasis on innovation and industry advancements, SUPERWEEK 2024 continues to be an essential nexus for those shaping the future of digital marketing and analytics. Read More…

The Art of Conversion: Customer-Centric Strategies in the Digital Age

Understanding and optimizing customer interactions have become paramount for brand success in today’s technology driven marketing landscape. At a Superweek TV 2024 panel along with esteemed experts Ton Wesseling, Kelly […]

Developing Marketing technology for Brands: Insights from Industry Innovators

Marketing Technology has evolved over recent years to meet the needs of Brands to stay competitive, profitable and innovative. For Superweek TV 2024, I interviewed people behind 3 innovative products […]

Superweek 2024: Jomar’s Journal

Day -3: 26 Jan 2024 – The Road to Superweek 2024 The first real blog style post for the Brand Leadership Community is here. You are reading it. As I […]

Webcasts

Each webcast gives you a chance to ask questions of the speakers and to also take part in industry polls, where you will see how you and your company are positioned from a digital maturity perspective.

Watch Now

  • Brand Leadership for the CxO

    This webinar explores what is digital transformation at its best, and how a company can prepare, execute and maintain a best practice digital operations in areas such marketing, manufacturing, communications and customer service.

  • The Future of eCommerce

    Consumers are moving their purchases online like never before. CoVid19 has been the tipping point with online sales. What does the future bring for eCommerce? Key discussions include mobile commerce, social media & marketing and Amazon’s increasing market presence.

Coming Soon

  • Knowing & Growing Customer Lifetime Value

    A customer should be viewed more than just a single transaction, rather a series of transaction over their lifetime. How can companies better understand this powerful metric? What are the basics that need to be in place to implement a CLV model in your martech stack?

  • Personalisation Marketing

    There is a big difference between personalised marketing, and personal marketing. Personalisation can be automated, but personal marketing has a human element. How can you best balance resources between the two?

  • Video Marketing Strategy

    Video marketing is one of the most influential mediums that brands can use to get the right customers at the right time. As a part of the customer journey, video format can be tailored to help customers speed up their purchase cycle and also used to anchor the customer to the product, building loyalty. The video marketing strategy simply needs to be created before video marketing is executed.

  • The Future of Conversion Optimisation

    Consumer purchase patterns have rapidly evolved over recent years, and as more purchases are made on mobile devices, geographical context becomes an important part of optimal timing. What do marketers and product managers need to be aware of to reach the full potential of conversions to purchase.

  • More Topics to Follow

    Social Media Marketing, Data Strategy, Paid Media, Organic Traffic (SEO).

RECENT WEBCASTS

The Future of eCommerce

Webcast: Future of eCommerce – Amazon Essentials

Amazon has and continues to revolutionise commerce. For many Brands, the choice of whether to engage Amazon as an eCommerce channel, is not an easy decision, and the early stages […]

Brand Leadership for the CxO

Heidi Ahlefeld-Laurvig

Over the last 15 years, Heidi has been at the forefront of brand growth through digital transformation in marketing and eCommerce. Heidi’s drive lies in her innovative thinking, ability to […]

Initiatives and Activities

The Brand Leadership Community is global by nature. Founded and headquartered the Nordics (Copenhagen), this community is for brand professionals who seek a deeper understanding of what makes a great brand.

We believe in the power of community, providing platforms for some of the inspired minds of those who have pushed the status quo in brands of today and tomorrow.

Our activities consist of freely available, invite-only, and ticketed access both online and face to face.

Members will have the opportunity to meet industry peers, build relationships that inspire, with people who lead the way, but are also continuously learning along the way.

  • Masterclasses

    In class learning with leading pioneers in marketing, data analysis and digital strategy. Exclusive learning interacting directly with masters.

  • MarTech Labs

    Martech Thursdays brings together the latest technologies to discuss with official product specialists, with opportunities to get hands on. From the latest in programming for developers to Adtech for marketers, Martech Thursday provides the idea lab environment to test drive the latest technologies and techniques.

  • Podcasts, Articles and Whitepapers

    Access information, education & inspiration long after the event.

  • P2P Round Tables

    Meet your peers in other organisations. Discuss, share and inspire with your stories and experiences in business and marketing.

Masterclasses

Masterclasses are taught by internationally recognised leading experts and authorities in digital marketing, analytics and data strategy. These masterclasses are designed for experienced marketers and analysts who are ambitious about the success of their brand, product and career.

Each attendee will receive certification from the digitalintelligence.academy which is valid for 18-24 months.