Data Analyst, Conversionista!
Brand Leadership Community
Web Manager
Milo is an analytics consultant at Conversionista, where his blend of experience in cognitive psychology, web development, and information architecture come together. With his Swiss army knife tool box of skills, Milo applies a versatile and comprehensive approach to tackle diverse challenges across web design, data analysis, and technical implementation.
“Conversion” has been integral to my vocabulary since I started working in digital marketing in 2021, but I have been working towards it for far longer.
While studying cognitive psychology, my focus was on understanding attention and memory. When I started studying information architecture, that focus shifted to how to optimize information flows and web design to maintain users’ attention and decrease cognitive load. All of this was later put to practice in my professional life, where data analysis and technical implementation are used to gain insights about and optimize for conversions – as an analytics consultant at Conversionista, no less!
Step by step, I’ve made my way to the digital brand sphere – a place where I can stay true to my user-first core values, while continuously challenge myself with new technical challenges and developments. With this in mind, joining BLC was the perfect fit. Here, I hope to foster structure, scalability, and data-driven culture, combining my background in web management and digital marketing with my growing analytics and tracking skills.
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