Brand Analytics Jam Session: Data, Decisions, and Unfiltered Insights
Copenhagen | 5 June 2026
As the energetic centerpiece of the Brand Analytics Festival 2026, the Brand Analytics Jam Session is designed for the practitioners shaping the future of Nordic brand strategy. Moving beyond standard “sales pitches” and polished corporate slides, this high-impact gathering brings together 40–60 professionals across marketing, analytics, product, UX, and engineering.
Why Attend the Jam Session?
While Masterminds focus on top-down strategy, the Jam Session is where the rubber hits the road. We dive deep into the “Martech Gap”—the disconnect between investing millions in software and actually maximizing its value.
This session is a “safe space” for honest storytelling. You won’t just hear about successes; you’ll explore “crime scene stories”—the failed implementations and technical bottlenecks that practitioners face daily—and, more importantly, the lessons learned from those challenges.
The Format: Fast-Paced and Collaborative
Designed to spark creativity and build shared understanding, the Jam Session uses a high-energy mix of formats:
- Rapid Power Talks: 15-minute focused presentations from industry experts on cutting-edge trends and actionable insights.
- Cross-Functional Panels: Dynamic discussions featuring brand and technology leaders exploring the orchestration of data, platforms, and people.
- Peer-to-Peer Breakouts: Small, structured groups where you swap patterns, tools, and solutions with peers traveling a similar professional journey.
Join the Ecosystem
The Jam Session is more than an event; it’s an opportunity to build “relational equity” within a knowledge-based ecosystem. Whether you are an analyst fixing broken tracking or a marketer looking for better data orchestration, you will leave with practical playbooks and new expert contacts you can lean on long after the festival ends.
Conference Location
Soho Kødbyen (Copenhagen Meatpacking District)
Flæsketorvet 68, 1, 1711 København Google Maps
Bronze Partner
Venue Partner
15:00 – Arrival Registration
15:30 – Welcome Gunnar Griese (DK/DE) & Steen Rasmussen (DK)
16:00 – Keynote from Mark Edmondson (UK/DK)
Analytics for AI Agents: From Pageviews to Prompts
16:30 – Jenny Bachmann (DE) MohrStade
Serverside Data Enrichment: Turning CRM Insights into High-Performance Marketing Signals
17:00 – Keynote from Stape.io – Serhii (Serge) Shkvarnytskyi & Dan Murovtsev
Beyond tracking: using server-side for profit-based optimization
17:30 – Peer to Peer Circles
Break out groups – listen, share & connect
18:15 – Dinner Breakout
Featured Speakers
Peter O’Neill
Peter O’Neill is a digital analytics leader, founder of MeasureCamp, and former Director of Digital Analytics at Decathlon.
With more than 20 years of experience, he specialises in helping organisations bridge the gap between data collection and business impact. Peter has led large-scale analytics transformation programmes across global ecommerce and digital businesses, with a focus on data-informed decision-making, organisational change, and turning customer behaviour into actionable business outcomes.
Wojciech Zak
Wojciech Zak is a Data and AI leader with over a decade of experience helping Nordic organizations turn data capability into business decisions.
He has built and led AI and data functions at board level, most recently as Head of AI and Data Infrastructure at Dear Future, where he advised enterprise clients including Vestas, Lyse, Boozt, and Too Good To Go. His work spans AI enablement, CDP implementation, organizational change, and embedding data-driven ways of working across commercial, marketing, and product teams. He is known for bridging the gap between technical complexity and business impact, and for being direct about what actually works.
Kasper Andersen
Kasper Andersen is CMO and Senior Partner at Accrease, a consultancy dedicated exclusively to Adobe Experience Cloud and Adobe Experience Platform.
With more than a decade at Adobe leading Proof of Concepts across EMEA and JAPAC, Kasper specialises in turning complex data, analytics, and personalisation capabilities into measurable commercial impact. He is recognised for helping enterprise organisations bridge the gap between Adobe investment, execution, and long-term business growth.
Astrid Ilum
Astrid Ilum is a technology and digital transformation leader specialising in customer engagement, MarTech, and digital experience platforms.
Currently Director and Product Leader at TV 2 Danmark, she previously led Customer Engagement, Technology and Innovation at DFDS, overseeing CRM, CDP, digital analytics, identity management, and personalisation initiatives. Astrid is recognised for aligning technology, data, and organisational strategy to deliver scalable customer experiences and drive meaningful digital transformation across complex international organisations.
Program Directors & Hosts
Jomar Reyes
Jomar Reyes is the founder of the Brand Leadership Community, a Copenhagen-based platform that brings together professionals across brand, marketing, analytics and technology to share knowledge and build meaningful industry relationships. Earlier in his career, Jomar worked at IBM and ACNielsen, gaining experience in business analysis, market insights and commercial strategy. He later served as Head of Business Development and Marketing at Digital Media World magazine and events, helping connect the marketing and media industry through content and conferences.
Today, Jomar focuses on building communities and platforms where practitioners can exchange ideas and learn from one another. As host of Brand Leadership Connect, he leads conversations with industry leaders exploring how brands grow through the intersection of strategy, technology and real-world execution.
Steen Rasmussen
Steen Rasmussen is a recognised leader in data strategy, business growth, and community building, with over 25 years of experience. He co-founded award-winning agency IIH Nordic and pioneered its globally acclaimed 30-hour workweek. A frequent international speaker, Steen is known for championing the commercial impact of data and fostering industry communities, including Denmark’s largest free analytics event and MeasureCamp Nordics. Today, he continues to inspire the next generation of data-driven thinkers and doers. Read more on Steen at Steen.FYI
