Bronze Partner
Venue Partner
Event Overview
A strategy-first gathering designed for senior analytics leaders, CMOs, and digital directors. Explore high-level solutions in data orchestration, digital maturity, and organizational culture shared by those leading transformation at global brands.
Expect facilitated problem-solving, strategic keynotes, and confidential peer-to-peer roundtables focused on real-world leadership challenges and actionable playbooks. This is not a technical deep-dive; it is for those orchestrating the big picture.
You’ll walk away with refined strategic roadmaps, concrete frameworks, and a trusted network of senior peers you can lean on long after the session.
The Brand Analytics Jam Session brings together an outstanding group of speakers and hosts spanning brand strategy, behavioural insight, UX research, AI, growth leadership, and data foundations. Featured voices include senior leaders from Novo Nordisk, independent research, board advisory, and analytics consulting, each offering a distinct perspective on how insight, technology, and customer understanding drive stronger decisions.
Hosted by Jomar Reyes and Steen Rasmussen, the session combines strategic depth with practical experience, creating a lively forum for discussion, shared learning, and meaningful connections across the brand and analytics community.
Date/Time:
4 June 2026 / 15:30 – 21:00
Conference Location
Accutics Office
Farvergade 17, 3, 1463 København Google Maps
15:20 – Door opens
16:00 – Welcome, games and thoughts
Jomar Reyes & Steen Rasmussen, Brand Leadership Community
16:40 – When Efficiency Becomes the Customer’s Job,
Ida Dall Mahler, Associated Director, Strategic Journey Management, Novo Nordisk
17:00 – Confidence at Scale: Why Taxonomy and Data Standards Matter More Than Ever
Kasper Bossen-Rasmussen, CEO and Founder, Accutics
17:20 – Break out session
Break out groups – listen, share & connect
17:40 – Dinner
18:40 – Deciding to decide
Robert Alexander Johnson, Independent AI & Commercial thinker
19:00 – A blind spot, or a blind eye turned? Ways to improve internal alignment for a sharper focus on your customers
Thomas Visby Snitker, Independent UX & AI researcher, X-LEGO
19:20 – The First Purchase Is a Promise. The Second Is the Truth
Heidi Ahlfeldt-Laurvig, Commercial troubleshooter and Fractal CXO
19:40 – Final Words
20:00 – Drinks & Mingle
Featured Speakers
Ida Dall Mahler
Ida Dall Mahler is Associate Director, Strategic Journey Management – R&D at Novo Nordisk, bringing more than a decade of experience in experience-driven transformation, behavioural insight and human-centred strategy. Her work bridges data, culture, space and behaviour, helping complex organisations turn fragmented insight into clear strategic direction. Previously, she led experience strategy for Danske Bank’s new headquarters and held senior insight and strategy roles at Wunderman Nordic, Adidas and LEGO.
Heidi Ahlefeldt-Laurvig
Heidi Ahlefeldt-Laurvig is an executive and board advisor specialising in growth, transformation, and digital leadership across brand, tech, and data. With experience spanning CEO, COO, CMO and CCO roles, she has led customer-centric transformation for organisations including CS Medica, Life Extension Europe, L’Oréal and Cloetta. Heidi currently serves on multiple boards, including the Brand Leadership Community Advisory Board, and is recognised for bridging strategy, commercial growth, and organisational execution across retail, healthcare, and technology.
Robert Alexander Johnson
Robert Alexander Johnson is a senior digital and analytics leader with more than 30 years of experience helping organizations turn data into measurable business outcomes. He has led analytics, growth, and transformation initiatives across telecom, ecommerce, healthcare, and consulting, building high performing teams and data driven capabilities at scale. Robert is recognized for bridging analytics, technology, and commercial strategy, with a particular focus on improving how organizations make faster and better decisions in increasingly complex environments.
Thomas Visby Snitker
Thomas Visby Snitker is an independent UX and AI researcher, founder of Brugercentrisk AI, and former Head of Research at LEGO, where he led global user research and championed user-centric innovation across digital experiences. With decades of experience spanning UX, usability, behavioural research, and AI, he has advised organisations including Novo Nordisk, Microsoft, PayPal, and Maersk. Thomas is also an author, speaker, and recognised expert in research culture, children’s digital behaviour, and human-centred design.
Kasper Bossen-Rasmussen
Kasper Bossen-Rasmussen is Founder & CEO of Accutics, helping organisations build trusted data foundations through governance, validation, and standardisation. With a background spanning analytics consulting, MarTech implementation, and business reporting, he has worked with brands including Novo Nordisk, Pandora, TV2, and momondo. Kasper specialises in turning fragmented marketing and analytics data into scalable, AI-ready systems that enable stronger decision-making, operational confidence, and measurable business growth.
Program Directors & Hosts
Jomar Reyes
Jomar Reyes is the founder of the Brand Leadership Community, a Copenhagen-based platform that brings together professionals across brand, marketing, analytics and technology to share knowledge and build meaningful industry relationships. Earlier in his career, Jomar worked at IBM and ACNielsen, gaining experience in business analysis, market insights and commercial strategy. He later served as Head of Business Development and Marketing at Digital Media World magazine and events, helping connect the marketing and media industry through content and conferences.
Today, Jomar focuses on building communities and platforms where practitioners can exchange ideas and learn from one another. As host of Brand Leadership Connect, he leads conversations with industry leaders exploring how brands grow through the intersection of strategy, technology and real-world execution.
Steen Rasmussen
Steen Rasmussen is a recognised leader in data strategy, business growth, and community building, with over 25 years of experience. He co-founded award-winning agency IIH Nordic and pioneered its globally acclaimed 30-hour workweek. A frequent international speaker, Steen is known for championing the commercial impact of data and fostering industry communities, including Denmark’s largest free analytics event and MeasureCamp Nordics. Today, he continues to inspire the next generation of data-driven thinkers and doers. Read more on Steen at Steen.FYI
